About a month ago on National Sneaker Day, Porsche teased that they would be dropping a collection of sneakers inspired by the 911 Turbo.
Beyond the announcement, no other information was provided other than the fact that the shoes would be “coming soon”. Though, it was a “teaser” after all so I suppose not much could be expected.
When the shoes were first announce I wondered if Porsche would be producing them on their own or if they would work with another shoe brand to bring the kicks to market.
Yesterday, Porsche made it official by revealing that the upcoming shoes will be a collaboration with Puma. Puma has a history of doing motorsport-inspired shoes so the partnership isn’t all that surprising.
Though, things get a bit more interesting…
As mentioned before, the upcoming sneakers are inspired by the Porsche 911 Turbo and as part of that inspiration, Porsche has decided to make this release the “fastest sneaker pre-release”.
How are they going to do that? Well, visiting the webpage for the Porsche 911 x Puma sneakers it shows there are 8 color ways available.
When the shoes officially go on sale at 12:00pm ET on November 16th, a “buy” button will appear underneath each shoe. However, the button will only be available for 2.7 seconds.
Why? Well, 2.7 seconds is the 0-60 time of the Porsche 911 Turbo. Each pair of kicks sold during that extremely short time period will come with a limited edition poster to commemorate the release.
Anyone lucky enough to click that button before it disappears will have 15 minutes to finish their purchase before they lose their spot in the virtual queue.
Considering how difficult it is to get limited-edition sneakers today, this added layer of difficulty is bound to be a point of conversation among sneaker-heads.
Hopefully, Porsche Design and Puma will have some type of safe-guards in place to prevent automated bots from buying up all the shoes before real fans can get to them.
Good luck to anyone who is planning on battling the bots and the clock to cop a pair of these kicks. May the odds be ever in your favor!