For obvious reasons, the Petersen Automotive Museum in Los Angeles has been effectively closed for the last year.
To their credit, the Petersen took creative steps like virtual tours to ensure that enthusiasts could still enjoy their collection.
While the virtual tours are really cool and even provides some unprecedented access to fans, it still isn’t quite the same as visiting the museum in person.
Well, thanks to a shift in regulations and pandemic numbers going down, the city of Los Angeles has allowed the Petersen Automotive Museum to reopen in limited capacity.
Just in time for the reopening, the Petersen is launching a brand new exhibit to highlight the 90 year history of Pininfarina. For those who don’t know Pininfarina started off as an Italian coachbuilder that eventually evolved into a full-service automotive design house.
Rather than design their own cars, Pininfarina instead designed cars for other brands. Their most well-known client being Ferrari. Pininfarina designed some of the most iconic Ferrari models ever; including the 365 GTB, Testarossa, F40, and the Enzo.
Though, Ferrari was far from their only client. Pininfarina designed for Maserati and even Cadillac. The new Petersen Automotive Museum exhibit called “The Aesthetic of Motoring: 90 Years of Pininfarina” puts a spotlight on the Italian design houses’ notable creations and some that were a little less notable.
Several cars will be on display and other artifacts from Pininfarina’s long history. The exhibit is open now and will stay open until December 5th, 2021.
If you’re in the Los Angeles area and you feel comfortable going out (and following safety protocols) then check out the new exhibit at the Petersen Automotive Museum and see some of the most interesting designs in automotive history.
For more info check out the official press release below.
The Petersen Automotive Museum Pininfarina Exhibit Press Release
PETERSEN AUTOMOTIVE MUSEUM CELEBRATES ITALIAN DESIGN FIRM PININFARINA WITH NEW EXHIBIT
“The Aesthetic of Motoring: 90 Years of Pininfarina” will showcase the diversity and versatility of the coachbuilder’s designs through four milestone examples: the 1931 Cadillac Model452A Boattail Roadster, 1947 Cisitalia 202 Coupe, 1966 Dino Berlinetta 206 GT Prototype and 2019 Automobili Pininfarina “Battista” Design Model
LOS ANGELES (March 22, 2021) – The Petersen Automotive Museum will debut a new exhibit celebrating Italian design firm and coachbuilder Pininfarina on March 25, 2021. Located in the Armand Hammer Foundation Gallery, “The Aesthetic of Motoring: 90 Years of Pininfarina” will convey the significance and evolution of the Italian car design firm and coachbuilder through a curated display of four key automobiles representing its storied 90-year history.
Vehicles on display will include a 1931 Cadillac Model452A Boattail Roadster, the first Pininfarina body mounted on a non-Italian chassis; a 1947 Cisitalia 202 Coupe, widely considered one of the most attractive vehicles ever built; a 1966 Dino Berlinetta 206 GT Prototype, the first mid-engine Ferrari; and a 2019 Automobili Pininfarina “Battista,” which is an early design model of the luxury hypercar rather than a functioning automobile. A 1967 Ferrari 365P Berlinetta Speciale “Tre Posti,” the last vehicle bodied by Pininfarina for a private client, will replace the 1966 Dino Berlinetta 206 GT Prototype in April 2021.
“With its commitment to elegant, aerodynamic design and small-scale production, Pininfarina has created some of the most innovative and revered car designs in the history of the automobile,” said Petersen Automotive Museum Executive Director Terry L. Karges. “The new exhibit will provide visitors with a behind-the-scenes look at the company’s design history while paying homage to its innovation through these four rarely-seen vehicles.”
“We are honored that a prestigious museum such as the Petersen is dedicating an exhibition to our anniversary,” said chairman of the Pininfarina Group, Paolo Pininfarina. “The models on display perfectly represent our identity, which today is the same as in the 1930s: the centrality of design, an aesthetic sense capable of creating timeless beauty, the obsession with quality, the force of a tradition that combines industry, technology and stylistic research. Pininfarina has built up 90 years of innovation in compliance with these values”.
The exhibit will join several other Pininfarina designs currently on display throughout the museum. On the Otis Booth History Floor, the vehicles on display include a 1959 Ferrari 250 GT Interim Berlinetta, 1985 Ferrari 288 GTO, 1989 Ferrari Testarossa, 1991 Ferrari F40 and a 2004 Ferrari Enzo as part of the “Supercars” exhibit. In the Vault presented by Hagerty, there are additional Pininfarina-designed vehicles available for viewing including a 1953 Nash-Healey Roadster, 1954 Nash-Healey Le Mans Coupe, 1972 Ferrari 365 GTC/4, 2001 Ferrari 550 Barchetta, 2010 Ferrari 599 GTO, 2014 Ferrari F12, 2017 Ferrari F12 70th Anniversary, the 1982 Ferrari 308 GTSi from “Magnum PI” and a Ferrari 458 Challenge art car by Tyler Ramsey.
“The Aesthetic of Motoring: 90 Years of Pininfarina” closes Dec. 5, 2021.
Tickets must be purchased in advance on the Petersen website, and guests will be required to wear masks during their visit. The museum will offer verified health care workers and first responders complimentary admission for themselves and up to three immediate family members for the rest of 2021. For more information about the Petersen Automotive Museum and its exhibits, visit Petersen.org.
About The Petersen Automotive Museum Foundation
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The museum is located at 6060 Wilshire Blvd. (at Fairfax) in Los Angeles, California 90036. Hours of operation are Wednesday-Sunday, 10 a.m.-5. p.m. For general information, call 323-930-CARS or visit Petersen.org.