Here Are Our Top 3 Super Bowl Commercials

It can be easily said that Super Bowl commercials are just as (if not more) anticipated than the game itself. You’ve probably come across at least one or two people who have confessed that their sole reason for tuning in to the game is for the commercials.

Brands spend millions of dollars for the air time and millions more in production to try and make sure their spot is the most talked about on Monday morning. Naturally, we tend to keep an eye out for car commercials specifically.

OEMs tend to produce Super Bowl commercials to shine a massive spotlight on a new model and even tease future models. Car commercials also tend to have some of the best writing and are among the most creative. After all, it takes a lot of work to convince someone to spend five figures on a product, right?

That being said, here are our top three favorite Super Bowl car commercials from “the big game” last night.

3. Hyundai: “History of Evolution | IONIQ 5”

To make the argument for its foray into electric vehicles, Hyundai used its Super Bowl commercial to comedically tell the story of human evolution’s ties to technological advancement. While it is played for humor, Hyundai’s message is clear: “the IONIQ 5 is the next step.” Not a bad way to promote an EV, in our opinion. Also, use of Jason Bateman will consistently score points with us.

2. Nissan Presents: “Thrill Driver”

Nissan elected to spread the attention across several upcoming vehicles rather than focus on one. However, the new Nissan Z was at the center of the spot. The commercial sees comedy legend Eugene Levy become an action star complete with cheesy quips, tanning lotion, and over-the-top slow-motion sequences.

The commercial also features MCU alumni Danai Gurira, Brie Larson, and Dave Bautista, which is bound to grab the attention of Marvel fans (including us). In fact, this spot may have the most MCU actors in a commercial that is not for Marvel Studios.

Honorable Mention: Polestar “No Compromises”

Before we tell you about our #1 pick, we wanted to give a shout-out to Polestar for its “No Compromises” commercial. As previously mentioned, big brands tend to go all out with flashy Super Bowl commercials featuring A-list actors and top-notch special effects. Polestar elected to take the opposite approach and keep things simple.

In a Super Bowl flooded with over-the-top ads, the commitment to simplicity allowed Polestar to stand apart from the crowd immediately.

1. General Motors: “Dr. EV-il”

We know that many of you will disagree with us here, but in our opinion, General Motors’ use of the “Dr. Evil” character to bring attention to its commitment to EVs is genius. Brining back generational touchstone characters is almost a fail-safe way of attracting millions of eyeballs within a particular demographic.

The commercial features plenty of callbacks to the original Austin Powers films, and all of the actors return. Nostalgia can be powerful, and we think General Motors leveraged that nicely.

What Super Bowl car commercial was your favorite? Let us know in the comments below or tweet to us at @MotorworldHype.

 

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