McLaren Automotive has always been a very forward facing company. Unlike other brands in their segment that may be weighed down by tradition, McLaren has always been willing to experiment and try new things; especially when it comes to marketing and connecting with fans.
That’s why it isn’t really all that surprising that this morning McLaren Automotive has announced that they will be partnering with mobile game publisher Garena to co-create themed content for their Free Fire mobile game.
Free Fire was the most downloaded mobile game in the world in 2019 and in 2020 though, there is still a chance you may not have heard of it. Free Fire is a battle royale shooter similar to Fortnite, Call Of Duty Warzone, or PUBG. Chances are you’ve heard of at least one of those examples. If not then, welcome back to planet Earth! You have some catching up to do.
This isn’t the first time a brand has collaborated with a popular shooter game but generally speaking the partnerships tend to be very surface level. McLaren and Garena promise that won’t be the case with this collaboration.
Rather than just do a few branded skins, McLaren’s design team will work direction with the Free Fire developers to design a one-off virtual car called the McLaren-Free Fire or MCLFF.
The MCLFF will be inspired by McLaren Racing’s current F1 car, the MCL35M. Additionally, McLaren’s MCL Extreme concept race car, and the McLaren P1 will both be added to Free Fire as in-game content.
McLaren F1 driver Lando Norris will also make an appearance in the game as well. Though, the details about his cameo are being held until a later date. Possibly E3? Though that is speculation on our part.
Players can expect to see other McLaren related content and a race track added to the in-game training grounds so that players can learn to drive the cars once they are added in.
Do you play Free Fire? If so, are you interested in this collaboration with McLaren? Or is this a little bit too experimental for you? Let us know in the comments below or tweet to us at @MotorworldHype.