Formula Drift Hype: Matt Field Will Sport Gears Of War 4 Livery At Irwindale

Rising star Matt Field has just announced a partnership with Microsoft for the last round of Formula Drift this weekend at Irwindale.  His 240SX will sport a custom Gears Of War 4 livery to highlight the anticipated game’s release on October 11th.  While the Gears Of War 4 livery won’t make its official debut until this weekend, Matt Field will be taking over the official Formula Drift Instagram (@formulad) today and tomorrow, and he may give social media a sneak peek at the GOW4 graphics after they have been applied to his car.

For now we have a rendering of what the livery will look like.  As seen in the rendering, the “COG” logo is prominent in the livery as well as Gears Of War 4’s official slogan “Never Fight Alone”.  Hopefully they will give Matt a lancer chainshaw gun prop to sport during the driver intros!

In addition to sponsoring Matt Field’s car, Gears Of War 4 is also offering up a special contingency prize for the final round as well.  The highest placing driver at Irwindale that is sporting a Gears Of War 4 decal will receive an Xbox One S console (likely the Gears Of War 4 special edition console) as well as $2,500.  Not bad!

I personally think its is a pretty cool bit of news for two reasons: first, I love to see video games cross over with motorsports; and two, this means massive brands like Gears Of War and Microsoft are paying attention to drifting which can be great for the sport!

I am looking forward to seeing Matt’s livery this weekend but as soon as it breaks cover on Instagram I’ll update this post!  For a better look at the rendering just click the thumbnail below.


Press Release:

October 5, 2016

Formula DRIFT Pro Driver Matt Field to Unveil New Gears of War 4 Livery at Round 8: Title Fight This Weekend

Matt Field will unveil a new Gears of War 4 livery in action in his Nissan 240SX this weekend during the Formula DRIFT finale at Irwindale Speedway.  Gears of War 4 signage will adorn the track and a commercial will play on the Jumbotron during the live event.

Fans can get an early look at the new livery, which Matt Field will reveal on the Formula DRIFT Instagram (@formulad) during his Instagram takeover from now until October 6.

Xbox will also offer a bonus contingency prize of an Xbox One S console and $2500 to the highest-placing Formula DRIFT driver with a Gears of War 4 decal on their vehicle.

The award is open to any Formula DRIFT driver that places a provided Gears of War 4 decal on their vehicle.  The highest finishing driver of the event will receive the prize.

In addition, Gears of War 4 will be sponsoring the “2016 Ace of the Year” award during the Formula DRIFT awards banquet on Sunday, October 9.  The award will be given to the driver that had the most head-to-head victories during the season.

The highly anticipated Gears of War 4 will go on-sale worldwide on October 11 on Xbox One and Windows 10.


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