Hype: Mazda Launches Moving MX-5 Tribute Site To Celebrate 25th Anniversary


Stop me if you’ve heard this one before: You (a car person) find yourself in a conversation with a friend or acquaintance who is not so much a car person and one way or another you end up on the subject of the MX-5 AKA Miata.  Your friend says the following “Miata? Isn’t that a girl’s car?” or something along those lines.  You then spend the next 30 minutes combating their disblief talking about how the MX-5 is a near perfect car loved by millions all around the world and is a preferred chassis among road racers everywhere.  Sounds all too familiar right?

Just about any car person has had this conversation.  Even if you don’t particularly like the MX-5 you still feel inclined to defend it because like it or not it represents the kind of purity that all of us who love to drive seek from our cars.  Its so hard for the uninitiated to believe that such a small diminutive vehicle can have such a loyal and fierce following.  Yet, it does and has for the last 25 years.  For 25 years the MX-5 has put smiles on faces, taken racers to a checkered flag, escorted drivers along beautiful roads, provided a better than average drive to work in the morning and an even better drive home in the afternoon.  Its difficult really to sum up the well deserved following and the reasons why that the MX-5 enjoys but to celebrate its 25th anniversary Mazda made a valiant attempt by launching a tribute microsite featuring the original MX-5 program manager Nobuhiro Yamamoto talking about why Mazda developed the MX-5 in the first place and what their goals were.

If you like the MX-5 even a little bit then you really want to check this site out.  Besides Yamamoto-san telling the epic tale there is also an interactive timeline of all things MX-5!  There is more to come as well!

Visit the site here: http://www.mazda.com/mazdaspirit/craftmanship/mx-5/mx-5_25th/

Press Release:

Mazda Launches Mazda MX-5 25th Anniversary Website

HIROSHIMA, Japan—Mazda Motor Corporation launched the Mazda MX-5 25th Anniversary website at 0:00 (Japan Standard Time) on Monday, February 10, 2014.

Commemorating the 25th anniversary of the debut of the Mazda MX-5 (known as Roadster in Japan), the website aims to deepen the bond between Mazda and its customers all over the world and express gratitude for the support the model has received over the years. The website will be gradually updated to provide information on the past, present and future of the Mazda MX-5, including a look back over the model’s 25-year history, messages from the engineers behind its development, and event notices and reports.

During the 1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques of the time, Mazda developed the MX-5 and announced it at the Chicago Auto Show in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. Through a variety of product improvements and full-redesigns in 1998 and 2005, the body has been kept lightweight and weight distribution optimized in order to enhance driving, safety and environmental performance, while preserving the pure driving fun that is unique to a lightweight open-top sports car.

Total production volume of the Mazda MX-5 exceeded 920,000 units in December 2013, and the model continues to hold the Guinness World Record for the world’s best-selling two-seater sports car. To date the model has received more than 200 awards from around the world, including Car of the Year Japan 2005-2006.

Popular the world over and passionately adored by a zealous fan base, the Mazda MX-5 is a car that has truly made history. Inheriting the spirit that has remained unchanged since the first generation, the car will continue to offer drivers all around the globe a unique fun-to-drive experience well into the future.

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