Hype Collab: illest x Transformers Collection Drops In Two Days

A while back I gave you a preview of the Transformers collab illest announced at comic-con earlier this year; well the drop date is almost at hand!  In just two more days (Sept. 23rd) the illest x Transformers line officially drops at their San Francisco and Los Angeles stores.  The collection is split into two “phases”.  Phase One which is what will drop on the 23rd is inspired by the Transformers Fall of Cybertron video game.  As an added bonus, the first 10 people in line at either of the locations on launch day will get a free copy of the game.  There will also be giveaways, DJs, and food trucks on hand to appease the masses as they wait for their gear.

Next month (October 27th 2012), “Phase two” will launch.  The second phase of the collection is based on the classic “Gen 1” Transformers that we grew up with and loved in the 80s.  One piece of the collection will feature Porsche Autobot Jazz in a green colorway inspired by Mark Arcneal’s RWB Pandora One!  I can imagine that phase one is going to sell out quickly since it will be limited so I would suggest that if you live in northern or southern California you wake up bright and early this Sunday and grab a spot in line at one of the flagship illest stores for the drop!  Head to illestBrand.com for all the info.


Press Release:



San Francisco, Calif – September 21, 2012 – ILLEST and Hasbro announced that they have teamed up to create custom co-branded t-shirts featuring the TRANSFORMERS brand. The product release will be divided into two phases beginning on September 23, 2012 at select retailers and ILLEST flagship stores.

The special edition ILLEST x TRANSFORMERS line of t-shirts will debut in the Fall, beginning with the launch of FALL OF CYBERTRON, that coincides with the acclaimed new video game of the same name from Activision. The FALL OF CYBERTRON t-shirts feature TRANSFORMERS designs inspired by “Cybertronian” renderings of AUTOBOTS and DECEPTICONS featured in the game. This collection will be made available September 23, 2012 to select ILLEST retailers as well as the ILLEST flagship stores located in Los Angeles and San Francisco.  To celebrate, ILLEST flagship locations will have special TRANSFORMERS branded giveaways, a DJ, food trucks and more.  The first 10 customers will receive the FALL OF CYBERTON game.

Phase 2, an Original Art collection of t-shirts, encompasses the mighty AUTOBOTS and vintage brand artwork. ILLEST and respected Japanese tuning house, RWB (Rauh-welt Begriff), will be saluting the popular AUTOBOT character, AUTOBOT JAZZ, with a new green colorway inspired by RWB’s Pandora One. The Original Art collection will be made available October 27, 2012 to select retailers as well as ILLEST flagship stores.

For more information visit: www.illestbrand.com

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