Formula D: TV Broadcast Deal With VERSUS Annouced

Ever since round 1 at Long Beach there has been guesing and speculation on who would be Formula D’s TV Partner for the 2009 Season.  I litterally just got the press release a few moments ago and it looks like Formula D will be joining Indy Car on VERSUS this year!  It looks like it will be broadcasted in Hi-Def as well!  Check out the press release below

Press Release:

For Immediate Release

May 1, 2009

Formula DRIFT Announces Comprehensive TV Deal with VERSUS
LONG BEACH, Calif. – May 1, 2009 – Formula DRIFT announces a comprehensive race programming schedule with VERSUS in which Drifting, the fastest-growing motorsport, will slide into more than 75 million U.S. homes. The seven-stop Formula DRIFT Championship Series programs will air over fourteen Sundays during the 2 PM (EST) / 11 AM (PST) time slot beginning Sunday, August 30.

Each episode will showcase all the on- and off-track action as the world’s top drift drivers battle for the coveted title of Formula DRIFT Champion. The first episode, airing on August 30, will feature a comprehensive overview of the sport and drivers. Viewers will then experience Round 1 “The Streets of Long Beach” and all of the events leading up to the final episode showcasing the Formula DRIFT Championship Finale from Irwindale, California on November 29. Each episode will re-air the week following the initial airing.

The Formula DRIFT Pro Championship Series will be shot in HiDef and will focus on all the head-to-head action, technology, equipment and the personalities and behind-the-scenes drama. Check your local listings or visit the Formula DRIFT website at for more information.

“We are very pleased to showcase the Series and the sport on VERSUS, the fastest growing sports cable network in the country,” says Ryan Sage, VP of Marketing and Co-Founder of Formula DRIFT. “On VERSUS, we are able to showcase our teams and drivers on a weekly basis, at a consistent time slot; all on a network in more than 75 million homes.”

Formula DRIFT is also viewed worldwide through international syndication to an additional 200 million homes. All this combined with several new broadband and internet media strategies; Formula DRIFT continues to be the most watched drifting property in the world.



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