Hype Video: Ford Will Recreate Rendezvous In VR With Ford Mustang GT

Cʼétait un Rendezvous also known as “Rendezvous” is a legendary short film made by French director Claude Lelouch back in 1976.  The film had no music and no dialogue.  The only soundtrack was the exhaust note of a Ferrari while it nimbly swept through the streets of Paris.  It wasn’t until the end of the 9 minute film that the audience learns that reason why the Ferrari was in such a hurry was to meet a very important date.

“Rendezvous” was a pretty ground breaking film for its time.  It was one of the first times a bumper camera was used to film a car’s POV and the filmmaker famously had to do the whole film in a not so legal fashion.  There are all kinds of stories about how Rendezvous was made and they are almost more entertaining than the film itself.  This year is the 40th anniversary of Rendezvous, so to help celebrate, Ford has teamed up with Claude Lelouch to recreate the original film but with a few modern changes.  First of all, rather than a Ferrari the star of the film will be the new Ford Mustang GT 5.0 V8.  The remake was also filmed entirely with a 360 degree camera so that it can be watched in VR.

Finally, there is a bit of role reversal.  In the original film a man was driving to meet a woman for a date.  In this remake it is the woman who is expertly driving through the streets to meet her male counterpart.

You can watch the official VR trailer for Ford’s “Re Rendezvous” below as well as get more info from the official press release.  I would also highly suggest watching the original 1976 film on YouTube by clicking here.

Ford Re Rendezvous Trailer:

Press Release:

COLOGNE, Germany, Feb. 17, 2017 – It’s a film that has become a legend for petrolheads – a driver racing through the streets of Paris for a date that just can’t wait. Now Ford has given short film “C’était un Rendez-Vous” a very modern reboot with the Mustang, to mark the 40th anniversary of the original 9-minute clip – with 360 views and virtual reality technology.

Watch it here: https://youtu.be/BpKYid_Gm5M

The original 1976 movie, created by French film maker Claude Lelouch, captured an audacious drive through Paris in the early hours of the morning. For “Re-Rendez-Vous”, Mustang is the star. Conceived by GTB (Ford’s WPP global agency) in partnership with Lelouch, “Re-Rendez-Vous” follows a similar route past landmarks that includes the Arc de Triomphe, Sacré Cœur Basilica, and Montmarte. For the remake, the driver is a woman.

Lelouch achieved Oscar success for the 1966 movie “A Man and a Woman”, in which the main character drove a white Mustang in the Monte Carlo rally.

“I had goose bumps watching ‘C’etait un Rendez-Vous’ forty years later in virtual reality. At the time, my movie was about the feeling of freedom and the pleasure driving generates,” Lelouch said. “I knew that Ford would do more than just a tribute to the original in this new version. I am delighted to see the Mustang again and to close the loop fifty years after ‘A Man and a Woman’”.

Perfectly recreating the main aspects of the route was a challenge. Some roads have long since disappeared. Due for release later this month, “Re-Rendez-Vous” will first air online and can be viewed in 360 on mobile devices or using a virtual reality headset. There are plans for the film to be shown online via an expandable banner – a virtual reality first.

“Mustang is a symbol of the freedom and thrill of driving. Recreating Lelouch’s cult short film ‘C’etait un Rendez-Vous’ was the perfect way to capture this spirit for a new audience,” said Anthony Ireson, director, Marketing Communications, Ford of Europe.

The Ford Mustang in the new clip is a 5.0-litre V8 fastback. The iconic car is also available as a convertible, and with a 2.3-litre EcoBoost engine. Almost 25,000 cars have been sold and ordered in Europe, since the model was launched here in 2015.

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