Hype: Lamborghini Joins The Marvel Cinematic Universe In Doctor Strange

If you’ve been reading this blog for any extended amount of time you already know that I love any excuse to combine my love of cars with my love of superhero movies and today Lamborghini has given me an excuse!  How exactly?  Well, I’m glad you asked!

The Lamborghini Huracan landed itself a pretty pivotal role in Marvel Studio’s new film Doctor Strange.  In the movie, Stephen Strange (played by Benedict Cumberbach) is a brilliant but arrogant surgeon and when you’re a brilliant surgeon you drive a Lamborghini Huracan.  The problem is, one night Stephen gets into a spectacular car accident in his Huracan (probably trying to avoid a Mustang leaving Cars and Coffee) and severely injures his hands taking away his ability to perform surgery and save lives.

Its this pivotal moment that sends Doctor Strange on what will eventually become his hero’s quest.  Personally I think its pretty cool that Lamborghini decided to be a part of this movie despite the fact that the main character has a life-altering crash in one of their marquee products.  Lamborghini was also a major sponsor of the Doctor Strange Hollywood Premiere which took place last night in front of the TCL Chinese theatre where the very same Lamborghini Huracan (the non-crashed one) painted in “Grigio Lynx” shared the red carpet with celebrities.

I’m hoping that Lamborghini’s involvement will mean we will get a behind the scenes featurette of the car crash scene.  I’ve heard its one of the most brutal car crashes ever put to film so I’m curious to see how they pulled it off.

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For a few shots of Lamborghini on the Doctor Strange red carpet just hit the thumbnails for larger photos.  You can also check out the latest trailer for Doctor Strange and Lamborghini’s official press release below.  Afterwards let us know what your favorite automotive product placement in a film is in the comments below or tweeting it to us at @MotorworldHype!

Doctor Strange Trailer 2:

Lamborghini Doctor Strange Premiere Press Release:

Lamborghini lit up Los Angeles as co-title sponsor at the World Premiere of Marvel Studios’ “Doctor Strange”, the latest Super Hero film set to make its box office debut November 4, 2016.

The awe-inspiring Huracán makes an appearance in Marvel’s latest cinematic feature. Lamborghini is prominently featured during a key turning point in the movie’s plot, driven by the film’s main character, Dr. Stephen Strange, The Sorcerer Supreme. As one of the top neurosurgeons in the world, Doctor Strange chooses none other than Italian icon, Lamborghini, as his super car of choice.

Dr. Strange is behind the wheel of the Lamborghini Huracán Coupé, a befitting choice for one of Marvel’s newest, cutting edge and visionary Super Heroes. Characterized by its dramatic exterior, iconic design, inspiring technology and powerful performance, the Huracán makes for pure movie magic. A sporty and dynamic look, both innovative and unmistakably Lamborghini, the Huracán is built to intensify driving emotions. Powered by a naturally-aspirated V-10 engine, its distinctive presence marks a dramatic debut.

Doctor Strange re-defines the traditional Super Hero narrative and the film captivates with an inventive storyline.

Lamborghini was unquestionably the perfect fit for this project as the Huracán naturally unleashes ones inner Super Hero. The unique story of this new kind of hero mirrors that of the raging bull’s visionary founder Ferruccio Lamborghini; a man capable of creating cars that induce dreams in those who see them and thrills in those who drive them,” said Stefano Domenicali, Chairman and Chief Executive Officer, Automobili Lamborghini. “Much like many Lamborghini owners, Doctor Strange is a bold, ambitious and pioneering character who reaches beyond the realm of the ordinary and thrives in any situation, despite the challenges ahead.

While paparazzi crowded to catch a glimpse of the Grigio Lynx Lamborghini Huracán on display, celebrities walked the red carpet for the much anticipated movie premiere. Appearances by Emmy-Award winning Benedict Cumberbatch, who plays Dr. Stephen Strange, the eponymous and Oscar winning actress, Tilda Swinton and other actors from the film, including Chiwetel Ejiofor, Rachel McAdams and Benedict Wong made for a magical evening.

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