Hype Record: Hundreds Of Mazda MX-5’s Set New Guinness World Record. Crowd Celebrates With Richard Gere Movie

I have seen my share of big “one make” car meets in my time but nothing like what was recently done in the Netherlands. 683 Mazda MX-5’s got together for one huge parade lap of the RDW Test Center in Lelystad.  This event destroyed the previous record of 459 MX-5’s which was set in Germany back in 2010.  After an official from Guinness confirmed the new record the crowd decided to celebrate with a drive-in movie.  They had three choices and the crowd was to vote by honking their horns.  The movie that got the loudest reply was Arbitrage starring Richard Gere.  Ah those crazy Dutch…

I can’t help but think that we should try to bring this record to the good ol’ U.S.  I mean if 683 is the record, can’t we do better?  We already know there is way more than 1,000 MX-5 owners in this country!  Lets take a crack at it!  Hey and if we win we can celebrate with the biggest drive-in showing of An Officer And A Gentleman ever!

Press Release:

Leverkusen, 17 June 2013. Mazda was able to set a new entry in the Guinness Book of World RecordsTM during the big MAX-5 2013 event on June 15 in Lelystad, Netherlands. A total of 683 Mazda MX-5s joined the procession on the roads around the RDW Test Centre at Lelystad, forming the longest parade of driving Mazdas ever. 1450 participants contributed to the successful record attempt, shattering the existing record for the “largest parade of Mazda cars” – 459 Mazda MX-5s – set in Essen, Germany in 2010.

The MX-5 parade through the fascinating polder landscape was led by a spectacular version of the MX-5, a third-generation (NC) racing model with the Dutch TV presenter Allard Kalff behind the wheel and President and CEO of Mazda Motor Europe Jeff Guyton beside him. Later on, after the successful record attempt, Guyton also received the official certificate which was presented by Guinness World RecordsTM adjudicator Pravin Patel.

Throughout the MAX-5 2013 event, the RDW Test Centre at Lelystad was completely dedicated to the Japanese brand and the Mazda experience. This included demonstrations by the Ribank Mazda MaX5 Cup racers and the three-rotor-engined Mazda3 20Bowned by Belgian racing family Van Herck. Participants also had the opportunity of extensively testing Mazda’s new i-ACTIVSENSE technology on the banked circuit, or entertaining themselves in one of the racing simulators. All the new Mazda SKYACTIV models were on hand for those interested in taking a test drive and visitors also had the opportunity of a free inspection of their own roadsters. During a special display with some of the finest MX-5s on hand, the award for the most beautiful and authentic Mazda MX-5 of the day was handed over to Pieter Staat from Meteren (NL). The second prize went to Maarten Tuiten from Almelo (NL), followed by Ludo Vander Vliet from Duffel (B), winning third place in this competition.

At the end of the day, about 250 cars still present joined to form a large drive-in cinema. Prior to the showing, the viewers were asked to pick from three films and seated at the wheel of their cars, the owners cast their vote by blowing their horn to indicate their preferred film. The loudest ‘vote’ was cast for Arbitrage with Richard Gere in the starring role.

%d bloggers like this: