Hype: Yokohama Tire Releases iPad App

If you paid a visit to the 2010 LA Auto Show you might have had a chance to play with Yokohama Tire’s iPad app in their exhibit.  If not, then it is now available for download for free in the iTunes app store.  So, what does the app do?  Well it allows you to browse through Yokohama’s full tire line up and get an up-close look at what makes each model unique.  You can also spin the tires, zoom in, watch videos, and get info about specialty tires like their orange oil race application.  Its a fun way to kill sometime and if you are in the market for tires then this app gets even more useful.  I played with the app myself and had some fun with it.  If I were to make any suggestion to Yokohama on this I’d say make it available for Android powered tablets and phones!

Press Release:

FULLERTON, CA (Feb. 25, 2011) –Yokohama Tire Corporation’s new iPad app – the Yokohama Tire Explorer – introduced at the recent LA Auto Show, is now available free on iTunes.

“iPad apps are a new and unique way for consumers to get information,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Yokohama’s app takes advantage of the iPad’s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires.”

Holtschneider said the app features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. “There’s information on tire compounds, tread design and construction, along with a ‘Tireology’ section and fun facts about tires. We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

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