Unlock The tC Virtual Road Trip Game

Scion is getting ready to launch the 2011 tC and they’re pulling out all the stops to make their fans apart of the process.  They’ve recently launched an online game called “Unlock The tC” which is a combination of a real and virtual road trip.  Each week different legs of the trip are unlocked and players are presented with new challenges.  If you play your cards right you might even have a shot at winning your own 2011 Scion tC!  Getting a free car is always pretty cool!  Click the red text above for more info.

Press Release:

Scion Launches Online Competition Where Players Could Win a Real 2011 tC

05.11.2010 – Scion’s Unlock the tC Road Trip Game is an eight-week interactive online and real-world competition designed to launch the next-generation 2011 tC and give consumers a fun and easy way to get to know the new sports coupe and Scion culture. The online adventure begins June 1st at www.UnlockthetC.com with daily instant-win prizes and action all the way to the real-world event where 4 finalists will be flown out to Los Angeles and compete against one another for the chance to win a next-generation tC.

There are 140 daily instant-win prizes including Scion limited edition FLip MinoHD camcorders (60 min.), Slingbox SOLOs, X-mini Capsule Speakers (2), Numark TTUSB Turntables with USB, Nintendo DSi with Korg DS-10+ sets and Scion tC Prize Packs.

The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction.

The Unlock the tC Road Trip Game highlights the core DNA behind the new tC – customization and community. In the game each player is empowered to create their own quest with fun ‘side-trips’ as they traverse cross country from New York, to Miami and ultimately Los Angeles (9 cities total). Encouraging personal expression, players can purchase vehicle upgrades to boost cred and customize their experience just like one would do in real life. The virtual economy is driven by community; tCoins are earned by inviting friends to join the adventure. With the game’s seamless Facebook integration, building a large crew couldn’t be easier.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140 total) will be awarded throughout the game’s duration (see prizes listed above). Leader boards will track player standings. At the end of the online competition, four (4) finalists will be flown out to Los Angeles for a VIP event on August 14th to compete in a real-world competition where one (1) winner will receive their very own 2011 tC!

Join the adventure June 1st at www.UnlockthetC.com


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