Yokohama ADVAN EV-R1 “Orange Oil” Tire Debuts @ Sebring UPDATE: On Track Photo

Today at Sebring, a full grid of Porsche GT3 cup cars equipped with Yokohama’s ADVAN EV-R1 “Orange Oil” tires hit the track and pretty much began a whole new era when it comes to incorporating “green” tech into motorsports.  I’m pretty excited to see this happen and I hope that in the near future this tech can move its way to other motorsports (Indy Car, F1, ALMS).  If you happen to be in Sebring try to snap some pics of the Porsche’s in action for us!

 Photo: Richard Prince

Press Release:

FULLERTON, CA (March 19, 2009) – For the first time in more than a century of automobile racing, a series will utilize sustainable tire technology on each competing vehicle. Today, when the Patrón GT3 Challenge by Yokohama kicks-off, each Porsche 911 race car will be outfitted with Yokohama ADVAN® ENV-R1TM orange oil-infused race tires.

Known for its ultra-high-performance street and race tires, Yokohama has developed a process that combines orange oil with natural rubber to form a new compound called “Super Nano-Power Rubber.” In the ADVAN ENV-R1, the proprietary technology reduces petroleum by approximately 10 percent and increases recyclability while maintaining the high performance levels of previous race slick compounds.

The technology was developed by Yokohama’s motorsports division in the 1980s and recently accelerated as a part of the company’s global environmental strategy. As a result, orange oil technology will be available to U.S. consumers – with fitments for the Toyota Prius, Honda Civic Hybrid, Toyota Camry Hybrid, Honda Accord Hybrid and other models – in the all-new dB Super E-specTM passenger car tire this summer.

“It’s apropos that we’re launching an orange oil tire among the citrus groves of Florida,” said Mark Chung, director, corporate strategy and planning. “The development of this ENV-R1 will benefit race fans, consumers and the environment.”

“The ENV-R1s have performed very well since our team’s first test session at Sebring in February,” said Alex Job, owner of Alex Job Racing. “There’s been a lot of speculation about how these tires would perform and, I have to say, I’m very pleased with their performance. Between Mitch Pagerey in the driver’s seat, the car and the new tires, we have a real strong package this weekend.”
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Taking Care of Your Tires” section at


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