Hype Bowl: The Three Best Car Commercials Of Super Bowl 50

Posted on 02.08.16 | Andrew Beckford No Comments

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We’ve explored the worst, now we get to talk about the Super Bowl 50 car commercials that were actually good.  What a relief right?  Despite the fact that the commercials below are (what I think) are the best of the crop this year, none of them particularly blew my mind.  However, they did their job by being memorable, entertaining, and well, not sucking.  With that said lets take a look at the top three!

#3 “Commander” (Audi)

In this commercial a retired astronaut has pretty much gone catatonic from feeling that his best days are behind him.  He stares at pictures of his past accomplishments and seems to sink into despair.  Luckily right before the commercial becomes painfully depressing, his son shows up with his brand new Audi R8 and gives the keys to his father.  Once in the driver’s seat, the retired astronaut seems to regain his vigor as the car’s acceleration reminds him of lift off.  The premise may be a bit cheesy but it tugs on the heart strings just enough.  Combine its good execution with a David Bowie soundtrack and you have the makings of a memorable spot.

#2 “Defy Labels” (MINI)

I love it when a car commercial can have a great message without being too preachy.  This MINI commercial pulls that off nicely.  It features sports celebrities and people of all walks of life: men, women, gay, straight, tall, short defiantly listing off some of the stereotype labels that have plagued the MINI over the years.  Its really effective and is a cool way to remind people not to invest too heavily in cultural labels or stereotypes.

#1  “Portraits” (Jeep)

In 2016 Jeep is celebrating its 75th birthday.  There are a lot of bombastic over the top ways that Jeep/Chrysler could have celebrated the occasion, especially considering the grand stage of the Super Bowl.  Yet, Jeep didn’t go for the big blow out.  Instead they used a more subtle but poignant approach by celebrating the role that Jeep has played in American history and celebrating the people who own Jeeps and really use them for what they’re built for.  Its a brilliant piece and I think it deserves the number one spot.

There you have it.  My picks for the best car commercials of this year’s Super Bowl.  What do you think?  Do you agree with my choices or do you have your own list of the commercials you thought were the best?  Let me know in the comments or tweet to us at @MotorworldHype.

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Hype Bowl: The Three Worst Car Commercials From Super Bowl 50 (Video)

Posted on 02.08.16 | Andrew Beckford No Comments

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Its that time again!  With another Super Bowl here and gone comes a new crop of high-budget car commercials that either hit or miss.  In case you didn’t read the title of this post too closely, we are going to explore the top (err bottom) three misses of Super Bowl 50.  Hold your nose because its going to get stinky.  Ready?  OK lets do this.

#3 “Ryanville” (Hyundai)

In this spot for the new Hyundai Elantra two women find themselves in “Ryanville”, a magical place where everyone looks like Ryan Reynolds, and there are no other women.  It wasn’t necessarily a terrible commercial and I suppose if I was attracted to Ryan Reynolds as much as every other woman on the planet I may have enjoyed it more than I did.  However, all I could think about is how much this spot was a totally wasted opportunity for a Deadpool cameo…

#2 “The Longest Chase” (Toyota)

I had to watch this commercial twice to come to a final verdict.  At first I thought it was a half successful attempt to make the Prius cool.  Although after watching it again I realized that this commercial that makes celebrities out of criminals who rob a bank and go on an extended car chase with the police probably isn’t all that socially responsible.  While I can understand the function of the joke, in the end it just comes off as kind of lame; much like the car its advertising…

#1 “What He Said” (Acura)

This one hurts.  It hurts a lot.  I never thought I’d be designating the worse commercial of the Super Bowl to one meant for the second coming of the Acura NSX.  I think what the problem is here is that there were very high expectations for this spot.  I mean we’re talking about the new NSX!  Fans have waited for this car for years!  This commercial is supposed to herald the return of the Japanese super cars!  What it actually does is just cobble together some semi-abstract shots of a new NSX coming together but it just feels…meh.  Then there’s the name “What He Said.”   What the heck is that supposed to mean?  Is it supposed to be some weird twist on the “that what she said” joke?  If so, I’m not seeing it!  This should have been the best car commercial of the Super Bowl but it ended up being the most underwhelming.  Which is sad because I’m sure the new NSX is probably pretty exciting to drive.

Whew!  OK, that was rough but we go through it.  Those were my picks for the three worse car commercials of Super Bowl 50.  Next will be my three best picks!

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Hype: Superpowered Jaguar F-TYPE SVR Coupe And Roadster Coming To Geneva (Video)

Posted on 01.27.16 | Andrew Beckford No Comments

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Anyone who knows me knows that the Jaguar F-TYPE is one of my favorite cars right now.  To me it is easily one of the most beautiful vehicles produced in the last 20 years.  I also really liked that there were two engine options: V6 & V8.  Having personally driven both (in convertible form) I preferred the V6 as it felt more balanced and fun to drive.  However I was in the minority as many reviewers were craving more power to compensate for the F-TYPE’s weight and Jaguar obliged with the “R” models.

Now it looks like Jaguar is taking things a step further as they have announced that a 200mph SVR model that will come in coupe and convertible versions.  Jaguar also refers to the SVR as an “all-weather” supercar so perhaps they are hinting that the new model is all-wheel drive?  We won’t know for sure until next month when Jaguar will release pricing and specs.  The car will then make its official debut at the Geneva Motor Show on March 1st 2016 so stay tuned!

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In the meantime you can click the thumbnails for HD resolution pictures of both the coupe and convertible and you can watch a quick video teaser below.

Trailer:

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Gaming Hype: Forza Motorsport 6 Alpinestars Car Pack Drops Tomorrow (Video)

Posted on 01.27.16 | Andrew Beckford No Comments

2015 Ford #02 Daytona Prototype

If you’ve been putting copious hours into Forza Motorsport 6 recently then you are probably craving some new cars by now.  Well, I am happy to let you know that a new car pack is releasing tomorrow (1-28-16) in the Xbox Live Marketplace!  The Alpinestars car pack is slated to be released just in time for the Rolex 24 Hour race this weekend and includes some pretty sweet cars including the winning car from last year’s Rolex 24 race; the 2015 Ford #02 Chip Ganassi Racing Riley Mk XXVI Daytona Prototype!

It was also announced that a special Rivals event will take place starting on January 28th featuring the aforementioned Ford Daytona Prototype on the Daytona Sports Car circuit.  This event will actually award prizes from Alpinestars so keep an eye out for that as well.

For now, check out the full Alpinestars Car Pack list and trailer below.

Alpinestars Car Pack:

-2015 Ford #02 Chip Ganassi Racing Riley Mk XXVI Daytona Prototype
-1990 Mercury #15 Whistler Radar Cougar XR-7
-1967 Sunbeam Tiger
-2005 Pontiac Aztek
-1992 Alfa Romeo Milano Quadrifoglio Verde
-1974 Toyota Corolla SR5
-1996 Subaru SVX

Alpinestars Car Pack Trailer:

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Game Hype: Forza Motorsport 6 Releases Ralph Lauren Polo Red DLC Pack Today! (Video)

Posted on 01.05.16 | Andrew Beckford No Comments

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When most people hear the name Ralph Lauren they think of fashion but what many probably don’t know about Ralph is that he is a huge gearhead and has one of the most well-curated car collections on earth.  That’s why its no surprise that a Forza Motorsport 6 DLC pack was given his name sake.  Also, much like his real life collection the “Ralph Lauren Polo Red” DLC pack is quite the mix of vintage and modern cars.  For $6.99 players could have the following:

2016 W Motors Lykan HyperSport
2015 Nissan #1 NISMO Motul AUTECH GT-R
1973 Holden HQ Monaro GTS 350
1973 Nissan Skyline GT-R
2014 Toyota #8 Toyota Racing TS040 Hybrid
2015 Formula Mazda
1979 Opal Kadett C/GE

If you happened to buy the Forza Motorsport 6 “Car Pass” then you already have this DLC pack waiting for you.  Alternatively, if you only like some of the cars in this pack but not all then each car can be purchased individually.  I can already see a lot of people buying that ’73 GT-R!  You can check out the official trailer for the Ralph Lauren Polo Red DLC pack below to see each of the listed cars in action.

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Hype Video: Jay Ward & Pixar Are Doing Their Part To Keep Kids Interested In Cars

Posted on 12.09.15 | Andrew Beckford No Comments

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You may have seen our recent post all about the re-fresh of the Petersen Automotive Museum in downtown Los Angeles.  Part of that re-fresh is a brand new interactive exhibit called the “Pixar Mechanical Institute” in which characters from the popular Pixar “Cars” films help educate kids and adults about how cars work and how they’re built.  While at the media opening of the Petersen I had the chance to sit down with Jay Ward who has the official title of “Guardian” of all things “Cars” for Pixar Animation.  He gave some insight behind his role at Pixar and what the Pixar Mechanical Institute means to him and what it could mean when it comes to keeping kids interested in cars.  He makes some great points and oozes his passion for automobiles.  Check out the interview below!

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Hype Video: Take A Tour Of The Newly Re-Designed Petersen Automotive Museum

Posted on 12.08.15 | Andrew Beckford No Comments

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Almost two years ago the Petersen Automotive Museum closed down.  Why?  Because they felt that after several decades it was time for a major change.  So began a 90 million dollar re-design that transformed not only the exterior but the interior of the Petersen Museum.  I was lucky enough to be invited to the well, I’ll just call it a “pre-opening” in which the ribbon was cut and media was welcomed to tour the newly designed museum before it was opened to the public.  The new look is amazing and what’s more is that the new design now separates each floor into a different “theme” of the automotive culture.  The first floor is themed the “Art Of The Automobile”, the second floor the “Industry Of The Automobile” while the third floor is the “History Of The Automobile.”

There are also brand new interactive displays including a full-on Forza Motorsport 6 gaming room and the “Pixar Mechanical Institute” which enlists the cast of Pixar’s “Cars” to help teach people young and old about how cars work.  It is all pretty damn awesome so I took it upon myself to take you all on a quick video tour of the new digs which you can check out below as well as a gallery of 100+ pictures!  Enjoy!

Video Tour:

Gallery:

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Hype Video: How Different Is The FIAT 124 Spider From Its Mazda Cousin?

Posted on 12.01.15 | Andrew Beckford No Comments

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At the LA Auto Show FIAT debuted the first roadster they’ve produced in 50 years, the 124 Spider.  This is a car that many “in the know” were anticipating for quite some time.  It was years ago when we learned that Mazda and FIAT were working on a joint project together where Mazda’s side of the project would be the new MX-5 while FIAT would get their own roadster.  Now we finally know what FIAT baked up in Italy.  While the 124 Spider and MX-5 do share a chassis there are significant differences such as the obvious sheet metal design but there are also a few key differences under the hood as well.  I get into all of that in the video below as well as a quick tour of the interior.  Check it out!

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Hype Video: A Closer Look At The Honda 2&4 Concept

Posted on 11.30.15 | Andrew Beckford No Comments

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There were plenty of debuts at the LA Auto Show but its the concepts that always catch my attention.  While visiting the Honda booth I came across an insane concept for what would essentially be a track day weapon.  Honda calls it the “2&4”.  What’s with the name?  Well, it comes from the fact that the concept has an engine from a two-wheeled vehicle (a Moto GP superbike to be exact), placed in a chassis with 4 wheels.  The end result is an incredibly light weight vehicle with a ridiculous power to weight ratio!  Check out the video below for more details about the 2&4.

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Hype Review: Logitech G920 For Xbox One (Video)

Posted on 11.25.15 | Andrew Beckford No Comments

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Back in the day the Logitech G27 was the wheel to have if you were a serious racing game player be it console or PC.  The only downside is that if you happened to own an Xbox 360 you were out of luck since the G27 wasn’t compatible with it.  People wanted the G27 for the Xbox 360’s so bad that there were even elaborate mods done to force the G27 to work but it was never quite ideal.  Logitech didn’t want to exclude Xbox owners in this new console generation so they released a new wheel, the G920 for the Xbox One.

Internally, the G920 is the same as the G27 but updated with new sensors to make steering more accurate.  I had a chance to use the wheel for a short while during E3 this year but it wasn’t nearly enough time to give an honest review.  Luckily Logitech reached out and was kind enough to send over a wheel for just that purpose!  Below is a video of a full review of the new Logitech G920 for Xbox One.  In the review I test the wheel on three games: Forza Motorsport 6, Project CARS, F1 2015.  How did the wheel do?  Which game did it work the best on?  All of that is in the video review below!

Logitech G920 Review:

Here is the TL;DR:

I ranked the games by how well the wheel worked with them so I’ll start with that.

1st: Project CARS (Logitech worked with Project CARS devs so the wheel worked seamlessly)
2nd: Forza Motorsport 6 (worked well but brake needed adjustment)
3rd: F1 2015 (can’t adjust steering rotation ratios)

Now for the pros and cons.

Pros
-Looks great
-Good force feedback
-Light weight
-Easy to find at retail

Cons
-A bit too expensive. ($399 is the MSRP but it is on sale now at Best Buy and Amazon for $349)
-No external shifter included (can be bought separately for $59)
-Not wireless
-Pedals are not adjustable

So there you have it, my opinions and experiences using the Logitech G920.  Hopefully this information will help you decide if you think this wheel is worth purchasing!

 

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