Some people love “new car” smell. I think its pretty nice too (as long as it doesn’t contain harmful toxins) but I think one of the best new car smells comes from exotic cars. Frequenting car shows as much as I do I have inhaled my share of alcantara, leather, carbon fiber, and ABS plastic in my time and it is quite intoxicating (no pun intended). However, would anyone of you actually want to wear that scent? Lamborghini is hoping so as they just announced that they will be launching their own cologne at the Geneva Motorshow called “L”. Seriously, this is happening. Crazy right?
I am sure that “L” won’t actually smell like a Lamborghini interior but technically its possible since they never say it won’t smell like a Lamborghini… If you are interested in a leather wrapped bottle of “L” then get in line fast as Lamborghini says they will only produce 999 vials of the stuff. If you miss out then don’t fret too much because Lamborghini says they will actually produce three more scents after this in the near future. I wonder what the next one will be; Acuqa Di Exhaust Pour Homme perhaps?
Sant’Agata Bolognese, 21 February 2014. Collezione Automobili Lamborghini, the clothing and accessories line with the DNA of the House of the Raging Bulls’ super sports cars, presents the Spring-Summer 2014 collection.
The newest product in the collection is definitely the perfume “L”, for men who love essential, unique luxury. The first of the four fragrances, a limited edition with only 999 produced, will be presented in a world preview at the Geneva Show on 4 March. The perfume, designed by a creative team and perfume experts for Collezione Automobili Lamborghini, extends the values of the worldfamous super sports car brand to an olfactory experience. “L” is the first perfume by Collezione Automobili Lamborghini, extending the product range for the first time to fragrances for men.