Hype Collab: Fatlace Announces Transformers x Illest Apparel At San Diego Comic-Con
When Fatlace apparel comes to mind most would envision their urban chic style and some of their loosely automotive themed designs but one of the last things that would come to mind are giant robots from space that turn into cars, until now! Today at the dawn of Comic Con 2012 Fatlace has announced an apparel collaboration with Hasbro that will have your favorite Transfomers sharing shirt space with the illest logo. I personally think illest design sense paired with the transformers should make for some pretty fresh apparel. According to the press release the collaboration will go beyond shirts to “keychains and everything in between”.
If you want to cop some of the illest x Transformers gear you will be able to find it at any illest retail location. Hopefully some of the pieces will also be offered online as well.
Press Release:
illest™ Announces collaboration with Hasbro/TransformersLOS ANGELES, CA (July 12, 2012) – illest™ Clothing, one of the most sought after lifestyle brands, continues its commitment to innovative collaborations through the partnership with world renowned toy company Hasbro and their ever popular Transformers brand.
Hasbro, founded in 1923, is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro has over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.
On January 11, 2011, illest™ opened its doors to its flagship boutique in the heart of Little Tokyo of Downtown Los Angeles. In the past several years illest™ has become one of the most sought after brands that cater to an audience looking for more than just a label but rather a lifestyle. illest™ has set the standard in fashion and cultural partnership, recently collaborating with G-Shock, Beats by Dre, Crooks & Castle, and DTA.
illest™ and Transformers will collaborate to release a custom co-branded apparel and accessories line. The partnership brings together a leading lifestyle & fashion brand and an iconic empire that Transformers has become over the decades. The iconic illest logo will be featured on Transformers products from shirts to keychains and everything in between.
The illest™ / Transformers line will make its debut in Fall of 2012. The apparel and accessories will be available exclusively in our illest retail locations, worldwide through the illest distribution channel and online at the Fatlace Emporium and illest online store. For more information visit: www.illest.com
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