Tablet Hype: Mercedes Benz Releases 2012 CLS App For iPad

The cool book-like brochures that you used to pick up at the dealerships when you were car shopping are starting to go the way of the dinosaur as more and more of the populous invest in tablet devices like the iPad and XOOM.  Car companies like Audi and now Mercedes Benz are saving money and trees by producing brochure apps instead of books for their new models.  The latest app from Mercedes Benz is for the new 2012 CLS.  Within this app you can take virtual tours of the inside and outside of the car to get a closer look.  You can also customize a 2012 CLS within the app using all the available options to spec one out just the way you’d want it.  If you want to start playing around with your own virtual CLS just search the Apple App store for “Mercedes-Benz 2012 CLS”

Press Release:

MONTVALE, N.J. – Taking its digital reach to the next level, Mercedes-Benz USA (MBUSA) has introduced the Mercedes-Benz MY ’12 CLS-Class iPad App. This application is the first of a series of MY ’12 product apps and is available now through the Apple App Store for free.  Users can find the app by searching “Mercedes-Benz 2012 CLS.”

The new CLS-Class iPad App puts a spin on traditional communications by providing a media-rich, eco-friendly channel for prospects to learn more about the CLS-Class. Although this app has been created as a tool for dealership sales associates, it can easily be obtained through the Apple App Store by consumers as well.

Through logical placement and smart navigation, the app provides a smart, user-friendly experience that includes virtual tours of the interior and exterior of the vehicle, as well as an “Explore” section that allows users to customize the CLS. The app also offers a wide selection of videos that demonstrate the groundbreaking technical innovations of Mercedes-Benz.

Additional apps for MY ’12 vehicles will launch throughout 2011 to coincide with the retail release dates.

About Mercedes-Benz USA 

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US.  More information on MBUSA and its products can be found at and

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