Hype Video: Codemasters F1 2010 Development Diary

In this edition of Codemasters’ F1 2010 development diary we finally get to see part of the F1 2010 game that I didn’t get to show you at E3! Included in F1 2010 will be a mode called “Live The Life” that puts you in the shoes of an up and coming Formula One driver. You interact with your teammates, the fans, the press, even your agent!


Press Release:

UNIVERSAL CITY, Calif. – August 2, 2010 – Revealing how players will become immersed in the world’s most glamorous sport, the final F1 2010  developer diary, released today by Codemasters©, showcases how the team’s mantra of “be the driver, live the life” has been transformed into an innovative career mode that takes players closer to the sport than ever before.  The video is now available to view at www.formula1-game.com and www.facebook.com/formula1game.

As any F1 fan knows, there is more to being a FORMULA ONE driver than being the fastest person on the track.  Everything in F1 2010 is experienced from the driver’s perspective, from the paddock to the post-race press conference and the team garage. Players will become immersed in the building excitement and drama of a race weekend as they interact with rival drivers, team members, fans and the press, which all affect the way the gamer’s career plays out.  Drivers can use the media to spur on the team, criticize a lack of car development, or even pressure rivals in the hopes that they fold during the Championship run-in.

To deliver the authentic feel of a GRAND PRIXTM event, F1 2010 recreates the hustle and bustle of the garage and paddock, complete with motion-captured pit crew, race engineers and pit girls.  As a race weekend unfolds, the amount of attention the player receives intensifies according to his or her performance on the circuit.  Expectations vary from team to team, and the driver is always under scrutiny from teammates and the media as in real life.

In the video, former FORMULA ONE driver Anthony Davidson, Technical Consultant on F1 2010, explains the unique pressures that FORMULA ONE drivers must perform under, which includes team goals and intense rivalries that develop on the circuit, as reflected in the game. “The expectations for the driver playing the game are the same as in real life,” said Davidson.  “At the end of the day, players’ teammates are the only direct competition they will have through the whole season.  There’s a strange balance of having to work together but also this desperate competition. Where it gets a little bit personal is events like qualifying and the race where every driver is just out there to beat the others, no matter what.”

FORMULA ONE fans can view the new developer diary at www.formula1-game.com and http://www.facebook.com/formula1game.  F1 2010 is coming this September for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and PC Games For Windows®.

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