Hot Wheels are the most purchased toy in the world and for good reason. The small die-cast cars are easily relatable, inexpensive, and fun to play with. That is why kids (and adults) all over the world love collecting them.
However, Hot Wheels is taking a look at its audience and making attempts to reach even more people. Mattel is looking to expand representation within the Hot Wheels toy line and its first step to doing so is partnering with Aaron “Wheelz” Fotheringham.
Fotheringham is a five-time Wheelchair Motocross World Champion and Paralympic Athlete. Chances are you’ve seen at least one video of the athlete performing a heart-stopping stunt on his neon green wheelchair.
Fotheringham has been featured on America’s Got Talent, performed with Travis Pastrana’s Nitro Circus, and has even won a Guinness World Record for tallest quarter pipe drop-in with a wheelchair.
Hot Wheels teamed up with Fotheringham to create an action figure based on the athlete’s likeness and an R/C scale model of his wheelchair. The action figure is built-in to the R/C wheelchair so that kids can perform stunts with Aaron’s figure.
The Hot Wheels R/C Aaron Wheelz Wheelie Chair features a “wheelie boost” mode that can push the R/C wheelchair up to 10 kph. The toy will also come with a ramp so users can get plenty of jump practice.
Hot Wheels says its goal with the R/C Aaron Wheelz Wheelie Chair is to “inspire kids to embrace the challenger spirit, and to pursue their dreams no matter what obstacles they may face.” No matter how cynical you might be, that’s something we can all appreciate.
The Hot Wheels R/C Aaron Wheelz Wheelie Chair is available exclusively through Amazon and is set to release on November 1st, 2022 but you can pre-order it right now. Its official retail price is $49.99 but the Amazon pre-order page currently has it listed for $42.99.
If you want to see it in action, check out the video below. Afterwards, let me know what you think of Hot Wheels expanding to products like this in an effort to have more representation in its toys. Sound off in the comments below or tweet to me at @MotorworldHype.
Hot Wheels R/C Aaron Wheelz Wheelie Chair in action
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