Chances are you’ve probably heard of West Coast Customs if you’re reading this site. The shop has been around since the 90s and got their start creating elaborate car customization jobs. Their clientele is made up of super star athletes, pop stars, actors and other celebrities.
Though, it can be argued that the reason why West Coast Customs (WCC) is so well known today is because of the MTV show “Pimp My Ride”.
The younger people reading this might only know Pimp My Ride from the tons of memes circulating social media.
However, Pimp My Ride was a “reality” show on MTV that featured rapper “Xzibit” taking absolute beater cars and “pimping” them out. Generally speaking the cars were styled around a theme that was informed by a personal passion of the car owner.
This show did some
horrible “interesting” things to a lot of different cars like Nissan 240SX with green paint, pink wheels, 5 screens, and an Xbox.
The show was a huge hit and lasted for several seasons with West Coast Customs being the featured shop for the first four seasons. Eventually, WCC walked away from Pimp My Ride and got their own show which was even more successful.
Though, it wasn’t all backseat fish tanks and rear bumper LCD screens. WCC and Pimp My Ride had its fair share of controversy too.
The guys at Donut Media explores the history of West Coast Customs and Pimp My Ride in their latest episode of Up To Speed.
It is pretty informative, especially if you want a glimpse at what automotive-themed entertainment was like back in the early 2000s.
Check it out below. Do you remember Pimp My Ride? Were you a fan of the show? Let us know on Twitter at @MotorworldHype.