The Kia Soul is the latest thing to trend on Twitter for seemingly no reason at all. It’s a phenomenon that fascinates and confuses me but still doesn’t stop me from diving down a 45 minute rabbit hole trying to get to the bottom of it.
For those who don’t know, the Kia Soul is a crossover that released way back in 2008. Its plentiful cargo space is thanks to its boxy shape. It also has pretty good fuel economy and a decent price. Its utility and economical favorability allowed the Soul to remain in Kia’s line up for 13 years up to this day.
Though, what really put the Kia Soul at the forefront of everyone’s minds was Kia’s massive advertising campaign featuring human-sized hamsters who were pretty good dancers.
I’m still not sure how exactly it all started but it seems like the crux of what the trend has evolved to are two camps: those ruthlessly shading the Kia Soul and those valiantly defending it.
Having never owned or driven a Kia Soul myself, I don’t necessarily have a dog in the fight. Though I will shamelessly admit that I was a big fan of the commercials featuring the giant hamsters.
Anyway back to the debate, it seems there are some who believe the Kia Soul is a lame car that anyone should be embarrassed to own. Just check out some of these harsh burns from Twitter.
kia soul owners are evidence that we needa bring bullying back 🙄
— douha 🦠 (@ohheyitsdouha) March 8, 2021
Let me just take this opportunity to explicitly say that I don’t condone the above tweet!
Here is another kia soul tiktok pic.twitter.com/FKOFGsB6XU
— poopoopeepee, MD (@mbemeg) March 8, 2021
Hello police?! I’d like to report a murder!
as if i didn’t have enough disdain for my father already…he now drives a kia soul
— a (@anessa_rae) March 8, 2021
Sounds like you and your Dad have some things to work out.
Thinking you found a parking spot and then boom. Kia fucking soul.
— tiff 🌲 (@tiffohsnapp) March 6, 2021
It’s not all shade and threats of violence though. Some people just have a problem with the Kia Soul’s small size creating parking space mirages. Not gonna lie, I’ve been a victim of this many times so I can somewhat relate.
There are also plenty of people proudly defending the Kia Soul and it’s ownership experience.
The Kia Soul was elite wdym
— jackson ⚔️ (@rippsquadd) March 8, 2021
Hear that? The Kia Soul is “elite”!
people getting mad at the kia soul but all I got in mind are those damn hamsters man pic.twitter.com/nvYJM5XgWQ
— Corna King (@ElCornaKing) March 8, 2021
Those hamsters tho!
Leave the KIA SOUL alone! Do you see how many pumpkins I can fit in it!?!? pic.twitter.com/xIfq0S0eqd
— Lee Jennings (@xLEEJENNINGSx) March 8, 2021
If you can’t fit at least eight pumpkins in the truck of a car, then is it even a car?
Alright so at the end of all this, I still have no idea what got the Kia Soul trending in the first place. Though, I appreciate the vigor of those who are so passionately moved to tweet in disgust or in favor of the biggest Korean crossover before BTS became a thing.
Let the battle rage on! If you want to talk about why you love or hate the Kia Soul with us then tag us on Twitter at @MotorworldHype.