I’ve been covering car culture and the “tuner” aftermarket for a really long time; Yet, even now I still come across really cool brands that I didn’t previously know about.
Today I caught wind of a Germany-based tuner called Prior Design. You might have heard of them but I am pretty new to their work.
Prior Design specializes in the holy trinity of aftermarket mods: wheels, body kits, and exhausts. Also, don’t assume that just because Prior Design is German that they only work with German and European cars.
They have stuff for Nissan, Ford, even Dodge and Tesla.
Though, what got my attention is this amazing widebody kit that they’ve produced for the 1988 Audi B3 Coupe. The ’88 B3 is an evolution of the car that the legendary Audi Quattro Group 5 rally car was based on.
Speaking of, you can tell that this kit was very much inspired by that very same, iconic rally car. Those wide fenders are beautiful and there is just enough balance of hard lines and curves to give this car a “modern tribute” look.
Prior Design has dubbed this kit as the “Audi Coupe Project” and I honestly think this is one of the best looking widebody conversions I’ve seen in the last 5 years.
It is also one of the rarest kits ever. Production was limited to only 40 kits total. The kit officially went live for sale on September 27th. That means by the time you read this it will probably be sold out.
Each kit was selling for €5,798 Euros ($6,797 USD) which actually isn’t a bad price considering its craftsmanship and limited production. However, I would expect that price to go way up if some enterprising individuals decided to buy this kit just to sell it second hand on eBay.
Chances are very slim that this kit will be seen here in North America as it seems that it is made specifically for the ’88 Audi B3 Coupe which was never sold in America. The U.S. only got the 1990 Audi Coupe Quattro which has a different body style so I don’t think this kit would fit that model. But, I could be wrong.
For a better look, check out the gallery below.
What do you think of the Prior Design Audi Coupe Project? Were you one of the lucky 40 people who managed to get their hands on one? Let me know in the comments below or tweet to me at @MotorworldHype.