Hype News: Yokohama Suspends Sponsorship Of LA Clippers Over Controversy (UPDATE: Agreement Reached)

Posted on 04.29.14 | Andrew Beckford No Comments

YokohamaLeavesClippers

UPDATE:  Today Yokohama Tire announced that in light of the NBA’s punishment of Donald Sterling, they have reached an agreement with the NBA Clippers to reinstate their sponsorship.  They have also decided that halve the NBA Playoff sponsorship money that would have gone to the team is now going to various NBA -sponsored charities which are dedicated to ending discrimination and promoting tolerance. See the new press release below as well as the original story.

FULLERTON, CA (April 30, 2014) – Looking to continue its support of the Los Angeles Clippers team and fans Yokohama Tire Corporation (YTC) and the Clippers have a reached an agreement where YTC will immediately reinstate its sponsorship of the team, with half of the 2014 NBA playoff sponsorship funds being earmarked to a charity instead of the organization.   

“Yokohama applauds NBA Commissioner Adam Silver’s leadership and actions by banning Clippers owner Donald Sterling for life from any association with the team or NBA,” said Andrew Briggs, YTC director, marketing and product planning. “With the Clippers’ agreement, we have found a way to continue moving forward and give back to the community and our fellow Clipper fans.”

Briggs said the money will be donated to NBA-sponsored charitable organizations dedicated to anti-discrimination and tolerance efforts.

 

ORIGINAL STORY: By now you have probably head about the alleged racist comments made by LA Clippers owner Donald Sterling.  In case you haven’t here is a short run down: basically there is a phone recording that was made public a few days ago in which a person who many believe to be Donald Sterling made several racist comments and basically told his girlfriend “don’t bring black people to my games”.  Believe it or not that isn’t even the worst of what was said.  If you really want to listen to it just do a Google search for Donald Sterling and it will come up, trust me!

Anyway, you might be asking how this is relevant to a car blog such as this and Yokohama Tire?  Well Yokohama Tire is a sponsor of the LA Clippers and as you might imagine they do not take too kindly to this whole situation.  As such they have put out an official press release stating that they are suspending their sponsorship of the Clippers organization.  You can read the release below.  The interesting part is the language they use.  Instead of pulling their sponsorship completely they say “suspend.”  Also they mention that they are weighing their options.  I believe this language stems from the current belief that the NBA may force Donald Sterling to sell the team to someone else; like someone…not racist perhaps.  If that actually happens then Yokohama would likely re-activate their sponsorship of the team.  Only time will tell, but the NBA is due hold a press conference later today (4-29-14) on the matter so based on what they say we might have a better idea if Yokohama will return to the Clippers or not.

Press Release:

FULLERTON, CA (April 28, 2014):

“Yokohama Tire Corporation does not tolerate discrimination in any fashion. The alleged remarks by Los Angeles Clippers owner Donald Sterling are completely unacceptable and we find it necessary to immediately suspend our sponsorship of the organization as a result. We will continue to assess the situation and weigh our options. Meanwhile, we wish to express our continued support to the Clippers players and fans.”

Andrew Briggs

Director of Marketing and Product Planning

Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

[Source: Yokohama Tire]

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Hype News: Yokohama Becomes Official Tire Supplier For Red Bull Global Rallycross Series

Posted on 03.03.14 | Andrew Beckford No Comments

Global-Rallycross-Yokohama Tire Corporation

In today’s bit of “official” news it has been announced that Yokohama will be the official and exclusive tire supplier for the recently title sponsored Red Bull Global Rallycross series.  That’s right, so no matter what chassis is running everyone will be wearing special ADVAN Rallycross spec tires.  Personally I’d really like to get a closer look at them to see how they tackle the whole “mixture of surfaces” thing that makes Rallycross what it is.  This announcement also brings further stability to what is still a newly burgeoning series.  They have a title sponsor in Red Bull and a TV deal with NBC Sports, and now a tire deal with Yokohama.  What’s next? I say lets have an official video game!

Press Release:

FULLERTON, CA (March 3, 2014) – Yokohama Tire Corporation (YTC) is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Red Bull GRC combines the best elements of circuit racing, off-road racing, and rally competition. The series features heavily modified 600-horsepower production-based cars built for fast-paced heat races with huge jumps – some up to 70 feet. The tracks are a combination of dirt and asphalt with multiple obstacles and surface transitions.  Top drivers in the series include Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr. All competitors will race on specially-designed Yokohama ADVAN® race tires.

“This is a major move for us,’” said Andrew Briggs, Yokohama director, marketing, product planning and motorsports. “GRC is a rapidly growing motorsport with global appeal to a young, passionate fan base, making it an ideal platform to showcase the technology, strength and competitiveness of Yokohama.”

Colin Dyne, CEO of Global Rallycross, said, “Yokohama is world-renowned for its full line of tires and rich motorsports history. We’re glad to have Yokohama aboard and look forward to an exciting season of rallycross racing.”

The 10-race series starts May 17-18 in Barbados and ends November 5 in Las Vegas. GRC details are available at www.global-rallycross.com.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

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Hype: Yokohama Tire Releases iPad App

Posted on 02.25.11 | Andrew Beckford No Comments

If you paid a visit to the 2010 LA Auto Show you might have had a chance to play with Yokohama Tire’s iPad app in their exhibit.  If not, then it is now available for download for free in the iTunes app store.  So, what does the app do?  Well it allows you to browse through Yokohama’s full tire line up and get an up-close look at what makes each model unique.  You can also spin the tires, zoom in, watch videos, and get info about specialty tires like their orange oil race application.  Its a fun way to kill sometime and if you are in the market for tires then this app gets even more useful.  I played with the app myself and had some fun with it.  If I were to make any suggestion to Yokohama on this I’d say make it available for Android powered tablets and phones!

Press Release:

FULLERTON, CA (Feb. 25, 2011) –Yokohama Tire Corporation’s new iPad app – the Yokohama Tire Explorer – introduced at the recent LA Auto Show, is now available free on iTunes.

“iPad apps are a new and unique way for consumers to get information,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Yokohama’s app takes advantage of the iPad’s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires.”

Holtschneider said the app features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. “There’s information on tire compounds, tread design and construction, along with a ‘Tireology’ section and fun facts about tires. We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

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Yokohama Tire To Provide Eco-Friendly Orange Oil Race Tire To Patron GT3 Challenge

Posted on 01.27.09 | Andrew Beckford No Comments

The following is the most interesting bit of motorsport news that I’ve caught wind of for quite a while.  It seems that while the rest of us were worrying about which manufacturer was dropping out of what racing series Yokohama was working on a race-tire compound dubbed “Super Nano-Power Rubber” (say it alloud and you’ll transform into Ultra Man) that uses 20% less synthetic rubber than a comparable race tire. 

This is achieved through using orange oil rather than the traditional method of petroleum.  These tires will be used by every competitor in every round of the 2009 Patron GT3 Challenge.  I know what you’re thinking…”Orange you glad they didn’t use bananas?” LoL! I wonder if the burn outs will smell like orange juice? Ah I have a million of these people!  I don’t care what you say I’m funny…

Press Release:

FULLERTON, CA (Jan. 26, 2009) – The 2009 Patrón GT3 Challenge by Yokohama will be the first race series to use tires featuring environmentally friendly orange oil technology. The tires, which are produced using approximately 20 percent less synthetic rubber, will be used by all teams in the six-race series that features Porsche 911 GT3 Cup race cars.

Yokohama Tire, which is known for its ADVAN® brand of ultra-high-performance street and racing tires, has developed a process that combines orange oil with natural rubber to form a new compound called “Super Nano-Power RubberTM.” This proprietary technology reduces the amount of petroleum used in tires.

“The use of orange oil is an incredible breakthrough for both race car and passenger car tire production” said Mark Chung, director corporate strategy and planning. “This innovative technology increases the use of natural rubber in lieu of petroleum-derived synthetic rubber, while achieving the same level of performance as conventional race tires.”

Researched and tested on the race track, the orange oil technology will also be available to U.S. consumers in the all-new dB Super E-specTM passenger car tire this summer.

Yokohama’s Motorsports division began researching this technology in the late 1980s. Development was recently accelerated as part of the GD100, the company’s global environmental strategy. Benefits from this technology are realized in the manufacturing process, continue throughout the useful life of the tire as a result of lower rolling resistance, and conclude with improved recyclability, according to Chung.

“This is a landmark development by Yokohama and an example of how racing can play an integral part in the development of consumer technology,” said IMSA’s Tim Mayer, chief operating officer of the sanctioning body. “We are excited to have Yokohama involved in this championship and proud of the advancement that its technology represents for the future of racing worldwide.” Details about the Patrón GT3 Challenge by Yokohama can be found at www.IMSAChallenge.com

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Taking Care of Your Tires” section at www.yokohamatire.com.

 

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Yokohama Becomes A Presenting Sponsor Of GT3 Challenge

Posted on 01.06.09 | Andrew Beckford No Comments

With the Economy in its current conditions a lot of coporations backed away from any kind of large motorsport involvement or sponsorship for 2009.  Although it looks as if Yokohama has a brass set on them as they just announced that they’ll be the presenting sponsor for the Patron GT3 Challenge for ’09 and 2010.  Good on ya Yokohama! I’m sure they just won over a ton of Porsche guys with this move.

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