@Volkswagen Super Bowl XLV Ads: Fresh? Wack? Or Meh?

Posted on 02.07.11 | Andrew Beckford No Comments

In our last Super Bowl XLV commercial post we take a look at the Volkswagen ads.  By now  you’ve probably heard plenty about both of them but just in case you haven’t check them out below.

Volkswagen commercial 1: Black Beetle

In this spot Volkswagen takes a very literal approach to the upcoming new Beetle.

What do I think? FRESH

Why?  It is hard to find something more awesome than an insect drifting through the forrest!

Volkswagen commercial 2: The Force

If you haven’t seen this commercial yet then you haven’t been in the country for the last week or so because it has been everywhere!  In this spot a mini Darth Vader is struggling to develop his force powers.  Just when he feels all hope is lost he has one more encounter that reassures the fact that the force is strong in him..

What do I think?  FRESH x2

Why?  This spot covers all the bases.  Women think it’s cute, men think it’s hilarious, and Star Wars nerds think it’s epic.  It is all win!  Plus the kid’s performance is on point!  Volkswagen managed to make an impression on millions of people without going for a massive big budget production for this commercial.  I mean that literally too.  This commercial already has over 18 million views on YouTube!  18 million!  That isn’t even counting the millions of people who watched it on television Super Bowl Sunday.  Other OEM’s should be taking notes!

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@Ford Focus Super Bowl XLV Ad: Fresh? Wack? Or Meh?

Posted on 02.07.11 | Andrew Beckford No Comments

Ford had two commercials this year for the Super Bowl.  One was to bring attention to the new 2012 Ford Focus through a rally competition and the other was just a run of the mill add for the Ford F-150.  In this post we’ll focus on the Ford Focus commercial.

Ford commercial: Focus Rally

To promote the 2012 Focus, Ford has chosen several two-person teams to compete against each other in a cross country rally in which their progress depends on the amount of followers each team has via the official rally site, twitter, and probably Facebook too.

What do I think? MEH..

Why? Well the concept is cool and it looks like Ford is putting a lot of resources and production value into this.  However Mercedes Benz recently did something very similar but it directly tied-in with the Super Bowl and they didn’t promote it as heavily.  Bottom line is while this is cool it’s been done before.  Although, to Ford’s credit they take it a lot further than Mercedes did.

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Kia Super Bowl XLV Ad: Fresh? Wack? Or Meh?

Posted on 02.07.11 | Andrew Beckford No Comments

Kia just had one Super Bowl XLV commercial this year but it was “epic” and centered around the new Optima.

Kia commercial: One Epic Ride

This spot starts off with a couple being robbed of their new Optima by a police officer.  From there it just gets crazier and crazier.

What do I think? FRESH

Why?  The commercial delivers what it promises: an epic ride.  How many commercials had a cameo from freakin’ Poseidon?!

What did you think?  Let us know in the comments.

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