Ever since NOS Energy Drink started to support our favorite motorsports like drifting, indy car, and now even Major League Gaming; loyal fans have been chugging the beverage religiously ever since. Today NOS Energy has announced that they will reward all of you out there who have been faithfully increasing your “human horsepower” with them by rolling out a loyalty program called the NOS Reward Series. Soon you will see specially marked packages of NOS Energy Drink that will include codes that will unlock points on the NOS Energy website. Those points can be redeemed for limited edition, not available for purchase items related to motorsports or video games like exclusive downloadable game content or other items like Kyle Busch’s vintage trucker cap.
One of the first items up for grabs via the NOS Reward Series will be a new mobile game called “NOS Pro Drift” for iPhone, iPad, and Android devices. In the app you can pilot Chris Forsberg’s 370Z sideways around Long Beach and other drift courses. Check out some screen shots of the game and the full press release below.
NOS® introduces loyalty program;
Allows fans to get the points, get the goods NOS Rewards Series offers custom-created gear and prizes WHITESTONE, NY. July 5, 2011—Since launching in 2005, NOS® Energy Drink has built a die-hard following by offering consumers high-performance energy in a bottle or can. Now, the brand is upping the ante and offering a little something extra. Introducing NOS Rewards Series (NRS)—a loyalty program that incentivizes fans with NOS-branded custom-created gear and exclusive rewards.
Each specially marked package of NOS will feature on-pack NRS codes either below the tab (can) or under the cap (bottle). Consumers will be directed to drinknos.com, where they can create an account and begin building towards the goods. All of the rewards are limited edition and unavailable for public purchase, like custom NOS-Major League Gaming wearables, exclusive downloadable gaming content, and the vintage trucker hat made famous by NOS partner and NASCAR driver Kyle Busch. Keeping true to its brand spirit —NOS is the Official Energy Drink of NASCAR, Formula Drift, and Major League Gaming—every prize on NRS will be tied to motorsports or video games.
“NOS has a loyal and passionate following, and we see NOS Rewards Series as a chance to further engage our fans and solidify the connection,” said Tutul Rahman, NOS brand manager. “NOS represents high performance energy behind the wheel and behind the controller, and we look forward to celebrating that with some really cool racing and gaming related prizes.”
To help kick-start the program, NOS will offer fans early access to a new mobile app called NOS Pro DRIFT. Soon to be available on iPhone, iPad and Droid phones, the authentic game—created by BlackBox Interactive—features NOS driver Chris Forsberg and fellow Formula DRIFT pros. The app will be available for 1 NRS point, so once fans sign up for the program with their first code, they’ll be able to download it. The download will be available to NRS members for three months before it’s offered at a fee to the general public.
The super die-hard NOS champions—those well aware of the brand’s commitment to competition and performance— will appreciate the NRS leaderboard on drinknos.com, which will display the best of the best NOS® fans.
About NOS Energy Drink Launched in 2005, NOS Energy Drink fuels victory by providing the high performance energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between. NOS is part of the glacéau unit of Coca Cola North America. glacéau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about NOS, visit www.drinknos.com or facebook.com/NOSEnergyDrink.
Are you bummed out that you weren’t able to go to the NOS Energy Drink Kyle Busch Celebrity Go Kart Challenge I talked about a little while ago? Well maybe this overview video of the event will help with that! It’s actually shot pretty well so in a way it does feel like you’re there when you watch it. Just scroll down and check it out.
Last Friday NOS Energy Drink held a celebrity go-kart challenge at K1 Speed in Ontario, CA to kick off the NASCAR weekend at the California Speedway. This was a charity event that benefited the Kyle Busch Foundation which aids children who need support, a safe place to live, the tools to learn, and an opportunity for education. The event was hosted by Kyle Busch and Chris Forsberg and they, along with 30 other participants raced against celebrities of sports, tv, and movies including William Fichtner, model/actress Kimberley Leemans, MMA fighter Josh Barnett and Chef Holli winner of “Hell’s Kitchen.” Naturally Kyle Busch won the event with the fastest lap of the night but the spoils of victory went to the Kyle Busch Foundation which received a $10,000 contribution from NOS Energy Drink at the end of the event. I love it when motorsports contributes to the greater good!
During the beginning of the Daytona 500 broadcast over the weekend (which was won by Trevor Bayne, the youngest winner in history) a new TV spot for Transformers: Dark Of The Moon was shown just before the start of the race. Also once the race came back from commercial three NASCAR Transformers (which we here are called the “wreckers”) participated in the parade lap right before the green flag dropped. Check out the two videos below to see for yourself.
Check this out, behind the scenes footage of the NOS Energy Drink commercial featuring 2009 Formula Drift champ Chris Forsberg. The full commerical is set to air on March 28th during the NASCAR Sprint Cup race on FOX. I have a feeling this commercial is going to be awesome I mean just look at how serious the director is! He is talking with his hands and everything…
yea yea i know nascar ??? it’s not really about that .. it’s about boris .. i don’t get why this guy can’t get a break, i don’t know him personally but all the drivers that i have talked too say “that dude is a god” so i noticed on nascar’s site that he will get A RUN in nascar this year .. WEAK .. let the man drive .. i wonder if the dude can drift lol ..
The last week has been absolutely crazy! Even though Formula D Long Beach technically only went down Friday and Saturday things really started last week Tuesday during the media day. Ever since that day there was a ton of talk and a ton of speculation about how things would go down once the big day came.
The biggest talking point was the fact that several of the top guys were in new cars this year and a few of the top guys were not. Former Champ Rhys Millen debuted his Hyundai Genesis coupe and defending two-time champ Tanner Foust brought out his NASCAR engine’d Scion tC. Sam Hubinette who was expected to bring out his new Dodge Challenger made a decision to return to his trusty Viper and Chris Forsberg freshend up his V8 Nissan 350Z.
Another topic of conversation was the fact that Formula D switched to a Top 32 format for 2009. By having qualifying on Friday, Saturday would now be dedicated to tandem battles from 32 all the way down to one. This meant doing away with “seeded” spots. Everyone has to qualify and everyone has to fight their way into the brackets.
It also meant that more privateer and small teams had a shot at the big dogs. Someone who took full advantage of this was Stephan Verdier. Steph managed to take out Rhys and Chris Forsberg who was a favorite to win the round.
Another big upset was Formula D rookie Jim Jones taking out Dai Yoshihara who was suffering from new car blues all weekend. This year Dai Yoshihara is in a new Lexus IS350 with a Hasselgren V8 engine under the hood. However hes only had limited testing in the car and hasn’t quite warmed up to it yet.
When the dust settled over Long Beach the whole event came down to Sam in his trusty Viper against Ryan “Hampshaa” Tuerck in his re-freshed Pontiac Solstice coupe. The battle was tight and very close but rather than call a OMT (One More Time) the judges felt that Ryan just edged out the Crazy Swede by a hair and awared the Drift Alliance member his first win. Personally I called it…anyone who tells you different is a filthy liar!
Tanner Foust managed to fight off Robbie Nishida (several times) to earn the third spot on the podium. With Sam’s second place finish he is the highest scoring veteran so far.
Ha haaaa…annyway this was another great Long Beach event put on by the team at Formula D. Every year they listen to feedback and find ways to improve things. So above all a big shout out and thanks to Formula D for putting on such a great event and allowing MotorworldHype the privlage of covering it!
Stay tuned as Round 2 in Atlanta is coming up in early may.
Our buddy Bill Wood was able to catch up with Tanner Foust for us right after he interviewed Steph Papadakis. Things got really interesting when sportscar and NASCAR veteran Boris Said jumped into the conversation. He had some choice words for Audi! You’ll see what I’m talking about when you watch. Boris is awesome.
Bill Wood shot this video for us during the early hours of the 2009 Formula D pre-season tech day at Universal Technical Institute in Rancho Cucamonga, CA of Team Rockstar/AEM unloading their brand new Scion tC drift car.
A long time ago back when I first realized my passion for cars and motorsports I reached a point where I knew that I wanted to be part of the automotive industry but I had no idea how to get my foot in the door or what to do. Eventually I realized that I would take the path of journalism and marketing but I came across that by luck. I think that’s a place that a lot of enthusiasts are at right now who are still searching for their niche.
For those of you who haven’t found what you’re looking for yet I highly suggest you check out Universal Technical Institute (UTI). If you’re a gear head and prefer to do your own work on your car instead of just taking it to a shop to have someone else do it then you would love this place. They each just about EVERYTHING there is to know about cars of all shapes and sizes and a lot of OEM’s go to UTI to harvest talent.
More interesting than that however is the fact that a few of the guys in the pits at Formula D events also went to UTI. There is even a driver that graduated from UTI named Quoc Ly. Yes grassroots drift hero Quoc Ly went to and graduated from UTI.
That’s one of the coolest things about the place. They stress that the things that you learn there aren’t just for landing a job at the local dealership or shop. The stuff you pick up at UTI can be taken to just about any motorsport level: Indy Car, NASCAR, NHRA, and of course Drifting.
Earlier today I went to UTI for the Formula D tech day and took a walk around inside and it was like the promised land for mechanics. State of the art lifts, halfed cars, dynos gallore, a row of hot rod coupes, there was even a washer and dryer in there! Why? Why not!
Anyway I was so impressed with the place that I wanted to rant on to you guys about it. I also snapped a few shots of the inside so you could see what I was drooling over.
If you want more info about UTI just check out their website.