Marvel Studios Avengers: Age Of Ultron is literally a month away. Do you want to know when I got my tickets? A month ago. That’s how excited I am for this movie! So you can guess how happy I get when I have a chance to cross over the purpose of this website (cool car news) with one of my other loves (movies). The aforementioned opportunity presented itself when Audi announced that it will once again return as Tony Stark’s car of choice in Avengers Age of Ultron.
The Audi R8 has been by Iron Man’s side ever since the very first Iron Man movie. However, in the first Avengers movie Acura signed a deal with Marvel Studios to be the “official car of SHIELD”. This also meant that Tony Stark went from an R8 to a convertible version of the new NSX. With this announcement Audi makes its return to the front of Stark’s garage! I think in their excitement they may have also spoiled a key part of the film’s villain “Ultron’s” origin story. You can learn all about it in the video below. There is also a remixed Audi/Avengers Age of Ultron trailer and behind the scenes featurette as well. To check out the official Audi/Avengers Age Of Ultron microsite hit the source link.
Audi/Avengers Age Of Ultron behind the scenes featurette:
Audi/Avengers Age Of Ultron remixed trailer:
Audi returns as Tony Stark’s vehicle of choice in Marvel’s Avengers: Age of Ultron
March 31, 2015 | Herndon, Virginia
•Audi continues partnership with Marvel Entertainment for May 1 release of Marvel’s Avengers: Age of Ultron
•Featured models include the all-new 2016 R8, 2015 TTS and 2015 A3 Cabriolet
•Audi to release exclusive digital content for Avengers fans
Audi and Marvel Studios join forces once again for the release of Avengers: Age of Ultron, set to be released on May 1, 2015. The highly-anticipated film will feature the next-generation Audi R8, Audi TTS and Audi A3 Cabriolet vehicles alongside the next generation of Avengers characters.
As part of the partnership, Audi will release exclusive pieces of digital content. Available today on the Audi brand’s exclusive Avengers: Age of Ultron website, www.audi.com/MarvelsAvengers, fans can view an extended online video.
In addition, Audi is collaborating with Marvel’s comic book creator Stan Lee to deliver fans a comedic digital short closer to film’s release. The original video will be distributed on the Audi brand’s YouTube channel.
Back on the big screen, Audi is a familiar brand to this franchise’s eager audience. Audi maintains a vigorous profile in the film and TV industries, and characters like Tony Stark highlight the incomparable technology, performance, and design of these celebrated Audi vehicles.
“After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8,” said Loren Angelo, Director of Marketing, Audi of America. “Having been part of the character’s storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel’s Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation.”
The upcoming Avengers: Age of Ultron will reinforce the Avengers’ trademark characteristics by showcasing the redesigned Audi R8, 2015 TTS and 2015 A3 Cabriolet. The all-new 2nd generation R8 and 3rd generation TTS have, like the Avengers themselves, become icons in popular culture. The R8, which made its initial debut in Iron Man, returns as an even more powerful supercar, while the iconic Audi TTS will make its big screen debut as a completely redesigned coupe.
Similar to any Marvel film property, Audi is dedicated to providing its fans with unmatched performance and thrills. Audi vehicles have been prominently featured across Marvel’s Iron Man installments with the Audi R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.
“The character Tony Stark continues to evolve and represents a truly modern renaissance man – an industrialist, engineer and leader in his new world,” said Giovanni Perosino, Head of Marketing Communication at AUDI AG. “It’s this type of innovator that carefully selects their cars and is exactly who would be driving the next generation Audi R8.”
“Marvel is thrilled to once again be teaming up with our friends at Audi. Just as Tony Stark has outfitted the Avengers with cutting edge technology, Audi has done the same for their consumers year after year. With the style and excitement that both global brands bring, Audi and Marvel are a great fit,” said Stephanie Cohen, VP of Worldwide Partnerships.
Anyone close to me knows I have been a Marvel nerd ever since I saw the first Iron Man movie. I have seen every Marvel Studios movie since then (most of them several times in the theater before buying the blu rays…yeah..I’m legit) and one of my favorite things about Marvel movies is their intro with the Marvel logo. Its a short animation of comic pages moving flip book style and then slowly the Marvel logo fades into view. However, despite the amount of times I have watched this intro, apparently there was something I have missed all this time. If you look closely (and I mean VERY closely) as the pages flip you will see a very prominent image of what appears to be a Nissan 350Z. The Z also appears to be saving a guy from what is probably a pretty hairy situation!
So, what does it all mean? Nothing really, I just thought it was cool that despite my dive into fanboy-dom I was still able to find another connection between my passion for cars and my growing fondness for comic book heros! Although if there is any meaning here it would probably be in the mysterious nature of this particular comic panel and its placement. What specific comic is this from? Who is driving the car in the panel? Was this panel purposely placed into the Marvel Studios intro secretly by some Marvel employee who happens to be a gear head or is it really all just a random coincidence? It might also be of note that the Marvel Studios logo animation was changed to show a 3D logo rather than a 2D logo and this image can only be seen in the newer intro which I believe they began using when “Thor: The Dark World” was released.
If anyone out there in the interwebs can shed some light on this and trace the origin of this comic panel, we may just have a little reward for you! Let us know in the comments if you have answers! You can see a larger version of the image by clicking the thumbnail below as well as a video of the Marvel Studios intro. If you pause the video at exactly 2 seconds in, you’ll see the image in question.
It’s hard to learn the story of Tony Stark/Iron Man and not be inspired to create something that could aid in making life better for everyone. However doing something like that requires a ton of resources, namely money! Thankfully for all you innovators out there Audi USA is doing their part to help someone’s idea become a reality. They are the official sponsors of the “Tony Stark Innovation Challenge“.
Starting tomorrow this challenge will call on you to record yourself explaining your innovative idea that will make life better through technology. You can then upload your video to the challenge website where people can rate and comment on your idea. The winner of the contest gets $15,000 to make their idea a reality! Cool stuff huh?
Audi announces “The Tony Stark Innovation Challenge”
– Contest calls for ideas for “living better through technology”
– Winner receives $15,000 to help fund their idea and a tech-lovers’ adventure
– Social media program to support the Audi Iron Man 2 integration
HERNDON, Va., Apr 27, 2010 – In celebration of the April 26 world premiere of Paramount Pictures and Marvel Entertainment’s Iron Man 2 in Los Angeles, Audi of America, Inc., announced that it is launching a social media competition called “Stark Expo & Audi Present: The Tony Stark Innovation Challenge” in support of its prominent presence in the film, which releases on May 7. Beginning April 28, consumers can submit up to two-minute videos that showcase their ideas for better living through the use of technology, just as Tony Stark did with the Stark Expo. Participants then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss their ideas. Full contest information and rules are available at www.TonyStarkInnovationChallenge.com.
“Achieving progress through technology is the message behind Iron Man 2, and this idea is fundamental to Audi,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The partnership in Iron Man 2 celebrates our shared focus on innovation, and this contest allows anyone with a great idea to not just express it, but potentially make a true difference within their industry.”
“The Tony Stark Innovation Challenge” mirrors Tony Stark’s desire to take Stark Industries in a new direction, using his vast intellect and resources to eradicate problems through technology. Submissions will be judged by Audi on their ability to:
• Make the world a better place by solving a problem or improving an existing solution
• Articulate and demonstrate expertise of the “better living through technology” philosophy
• Have a scalability and adaptability to potentially change the way we live
• Showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark
• Appeal to the general audience as viewer ratings will help determine top entries
The winner will receive:
• $15,000 in funding to develop their concept
• Their experience documented and featured on www.audiusa.com
• A four-day trip for two to California including air transportation, hotel and meals
• Transportation in the latest innovation from Audi, the 2011 A8
• Spa treatments, tailored cocktail attire, and grooming to perfect their Stark style
• A tour of Audi Design Center in Santa Monica
• A VIP day with the ICON Aircraft team, joining them in flight and water testing of the innovative ICON A5 aircraft (one of Tony Stark’s toys)
• A day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack
Audi will also be lending its support to the film through activities including a month-long late night TV and national cable campaign and an online presence on Fandango.com and Movies.com. The brand is also unveilng an all-new Audi Iron Man ad that will run in cinemas in the month leading up to the film release. Additionally, Audi is sponsoring the re-launch of Marvel.com that will include a digital comic book featuring the R8 Spyder.
Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be showcased in the film.
The video submission period starts April 28, 2010 and ends June 9, 2010. The voting period starts April 28, 2010 and ends June 13, 2010. Approved submissions will be posted to the site within 48 hours. Users can rate video submissions once per day, for the length of the contest participation period on a scale from one to five. Final ratings will be calculated toward the final score of each entry and will help determine the grand prize winner. Finalists will be selected shortly after the submissions end. Clearance, notifications and interviews will take place between June 17, 2010 and June 25, 1010, and the winner will be announced the week of June 28, 2010. Prizes will be redeemed in August 2010. Submissions are only accepted in English and from residents of the 50 U.S. and D.C. who are 18 and over and who possess a valid driver’s license.