Ok this has to win the award for one of the greatest conversation starters ever.  If you go to the Ferrari Store right now you could pick up a 1:1 scale full replica of the F2008 steering wheel.  The every same type of wheel held by Kimi Raikkonen and Felipe Massa last season complete with all the buttons and dials that you’d expect from one of the world’s most advanced race cars.  There isn’t a cruise control button though…I checked..

Ferrari is always one of my favorite exhibits to vist at the LA Auto Show.  Why is it my favorite? Um because there are a bunch of brand spanking new Ferrari’s in it thats why!  This year Ferrari dedicated their press conference to talk a little bit more about the Ferrari California that was released earlier this year.  Ferrari flew over their head of Product Planning to discuss the numbers of the California, some technical aspects, and a little about the philosophy behind the car.  We laughed, we cried then we had cheese, wine and crackers.

One of the coolest things about the exhibit however were displays of a few Ferrari accessories like a carbon fiber cigar box.  They also had all of their custom steering wheel options on display as well as a few of their brake caliper color options.  Once again Ferrari classes it up in LA.  Their exhibit is a definte must see if you’re going to visit the LA Auto Show.  Also if any of the Ferrari accessories catch your fancy do some christmas shopping at FerrariStore.com.

Check out this video from Ferrari’s press conference: