You may have seen our recent post all about the re-fresh of the Petersen Automotive Museum in downtown Los Angeles. Part of that re-fresh is a brand new interactive exhibit called the “Pixar Mechanical Institute” in which characters from the popular Pixar “Cars” films help educate kids and adults about how cars work and how they’re built. While at the media opening of the Petersen I had the chance to sit down with Jay Ward who has the official title of “Guardian” of all things “Cars” for Pixar Animation. He gave some insight behind his role at Pixar and what the Pixar Mechanical Institute means to him and what it could mean when it comes to keeping kids interested in cars. He makes some great points and oozes his passion for automobiles. Check out the interview below!
Tags: · cars land, disney, disney pixar, disneyland, education, Events, Features, Hype, jay ward, Lightning McQueen, Mater, Petersen Automotive Museum, pixar, pixar animation, pixar cars, pixar mechanical institute, Video
What if I told you that someone made a track car out of a Minivan? What if I went onto tell you that despite that same minivan out lapped a V8 Camaro? What if I continued to tell you that same minivan out lapped a V8 Camaro despite having a stock V6 engine? You would probably think I was a liar or crazy…Or a crazy liar. Yet, this is all true. The track minivan part not me being a crazy liar. Anyhow, for SEMA Toyota reached out to performance shop DG-Spec to see if they could turn a Sienna minivan into something that could hold its own at the track. Not only did DG-Spec create a Sienna that could hold its own, they created one that could out pace a sport tuned muscle car by over a second! The crazy part is that DG did little to nothing with the Sienna’s engine. They focused their efforts on breaking and suspension. By out handling other cars the Minivan dubbed the Sienna R-Tuned Concept can out pace its competitors by cornering faster.
To get a behind-the-scenes look at the Sienna R-Tuned build check out the video below. You can also find a 20+ picture gallery and a press release with more info. You really do want to watch the video. Trust me you will love seeing this thing in action.
Toyota Sienna R-Tuned Concept Pushes the Limits at Toyota’s 2015 SEMA DisplaySienna with Stock Engine and Transmission Outpaces Camaro SSNovember 03, 20152015 SEMA/Toyota – Sienna R-Tuned Concept Specs
TORRANCE, Calif., Nov. 3, 2015—Why turn a Sienna minivan—the least likely product in the Toyota lineup—into a performance vehicle? It’s one thing to make an LFA supercar go fast around a racetrack. People expect that. But no one sees a Sienna coming.
People’s perception of just how much fun you can have driving a family hauler will change dramatically when they see the Toyota Sienna R-Tuned concept, which made its debut today at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display.
Toyota Technical Center collaborated with championship-winning performance shop DG-Spec to modify a stock Sienna SE “Swagger Wagon” with performance tires, wheels, brakes, double-adjustable shocks with racing springs, and a clutch-type limited-slip differential to deliver radically enhanced performance.
The result? Even though the concept uses the Sienna’s stock 3.5-liter V6 engine and six-speed automatic transmission, it has outpaced even a 6.2-liter V8 Camaro SS on the test track. At the Streets of Willow Springs, just north of Los Angeles, the Sienna R-Tuned turned a blistering 1:27 lap time, sailing past the 6.2-liter V8 Camaro by a full second around the 1.7-mile sports car course.
“When we produced the Sienna SE, we started moving in the direction of more sportiness beyond what you would find in a family hauler,” said Andrew Lund, chief engineer for the Sienna at Toyota Technical Center in Ann Arbor, Michigan. “With the Sienna R-Tuned, we wanted to see if we could create a vehicle that would push the limits even farther. We definitely proved that it’s possible.”
When asked how the Sienna R-Tuned could go faster than a 426-horsepower sports car, Lund said, “We looked at the overall dynamics of the vehicle, and made adjustments to make the vehicle handle and brake better. The Sienna R-Tuned simply carries more speed through the corners.”
Yet the Sienna R-Tuned isn’t a vehicle that can only be handled by a professional driver. When tested by a select group of everyday drivers, they were truly surprised at how easy it is to drive. People felt more confident, more in control and more secure behind the wheel.
The Sienna R-Tuned can be seen November 3-6, 2015, in the Toyota display booth (#24700) located in the Central Hall of the Las Vegas Convention Center at the 2015 SEMA Show.
There are a lot of famous and successful people who have come from humble beginnings. Because they come from such beginnings they tend to appreciate the fruits of their labor a little more than someone born into it. Rapper Chris “Ludacris” Bridges is one such person. Back when he was first making his way in the music industry he used the money from a few of his very early successes and bought a 1993 Acura Legend. Luxurious and sporty, Ludacris felt that the car fit his personality. He loved the car and took really good care of it and spent a lot of time in it. In fact much of his first few albums were written in that car. Despite blowing up and becoming world famous and having the money to buy Ferraris, Lamborghinis, and Porsches he still kept his Acura Legend and still drove it often.
Unfortunately, during one of those drives he got into a wreck which beat up his beloved Legend pretty badly. Acura heard about this and decided to step in to help. They took Ludacris’ Legend (which had well over 200k miles on it) and restored it to its original condition (with a few extra mods). On top of that they also enlisted the builders at Galpin Auto Sports to build a one-off 2016 ILX Sedan for the rapper as well.
You can See Ludacris’ reaction to his newly restored Acura Legend below as well as get a look at what Galpin did with the 2016 ILX.
Roof you say? Mazda says they need no such thing! Mazda has built two special edition one-off MX-5s and neither of them have a roof or a conventional top. Why? Because weight that’s why! The main message of the MX-5 Speedster concept and MX-5 Spyder concept is “lightweight”. Both of these custom iterations of the MX-5 are all about losing pounds and gaining driving pleasure. Notice how I didn’t mention any addition of power? That is because the builders at Mazda wanted to keep things as well balanced as possible. Both the MX-5 Speedster and Spyder retain the stock SKYACTIV-G 2.0 liter engine but have received their own respective aerodynamic and suspension tweaks to sharpen up handling and increase grip.
Of the two I would probably say that the Speedster is my favorite since its roofless throwback styling matches so well with the lines of the new MX-5 and the color is pretty fresh! The Spyder does have something of a cover (which Mazda refers to as a “Bikini top”) but its very sparse compared to the standard convertible roof that normally comes with the MX-5.
Sadly, its unlikely that either of these MX-5 examples will be put into production but that doesn’t make them any less fun to drool over. Click on the thumbnails below for larger pictures of Mazda’s custom MX-5’s and for more information a press release along with spec sheets for both cars can be found under the gallery. Let us know what you think about this pair of MX-5’s in the comments or tweet your thoughts to us at @MotorworldHype.
MX-5 Spyder and MX-5 Speedster concepts debut at 2015 SEMA show in Las Vegas.
SEMA is the world’s largest speciality automotive product and tuning trade show.
Mazda North America collaborated with various aftermarket parts suppliers to create the concepts.
The 2015 SEMA Show in Las Vegas sees the debut of two design concepts based on the all-new Mazda MX-5. The MX-5 Spyder and MX-5 Speedster concepts take the MX-5’s lightweight fun-to-drive roadster doctrine a step further, reducing even more weight while accentuating open-air driving.
Designers drew inspiration from vintage roadsters. The MX-5 Spyder features a bikini top, Mercury Silver exterior, carbon fibre aero kit, grille intake, lightweight 17-inch Yokohama ADVAN Racing RS II wheels and a Spinneybeck PRIMA natural full-grain leather interior. The MX-5 Speedster, meanwhile, pares the roadster back to the bare essentials – it even has a deflector in place of the windscreen – for an old school wind-in-the-hair sports car experience. Mazda took its weight-cutting passion to extremes with for example carbon fibre doors and seats as well as custom 16-inch RAYS 57 Extreme Gram Lights wheels. The Speedster tips the scales at only 943kg, and is also 30mm lower than the production MX-5 thanks to an adjustable coilover suspension.
“Both MX-5 Spyder and MX-5 Speedster are uncompromising designs that highlight the core strengths of MX-5,” said Ken Saward, design manager at Mazda North American Operations. He and his colleagues at Mazda collaborated with various aftermarket parts suppliers and performance shops to create the two concepts. “With the all-new 2016 MX-5, we have a clean sheet to show how the aftermarket can go wild on our flagship sports car while staying true to its mission.”
The MX-5 Spyder and MX-5 Speedster are on display at Mazda’s stand in the North Hall of the Las Vegas Convention Centre. The SEMA Show is an annual trade event for automobile aftermarket specialty products organised by the Specialty Equipment Market Association. The 2015 event runs until the 6th November.
Mazda MX-5 Spyder
Engine: SKYACTIV-G 2.0 DOHC 16-valve 4-cylinder with VVT
Wheels: Custom Yokohama ADVAN Racing RS II 17 x 8 (42mm offset)
Brakes: Front Brembo four-piston calipers with vented rotors
Tyres: Yokohama ADVAN A048 225/45/17
Shocks: Adjustable coilovers
Weight: 1,043 kg
Exterior colour: Mercury Silver
Interior: Seats and doors trimmed in Spinneybeck PRIMA natural leather
Mazda MX-5 Speedster
Engine: SKYACTIV-G 2.0 DOHC 16-valve 4-cylinder with VVT
Wheels: Custom RAYS 57 Extreme Gram Lights 16 x 8 (45mm offset)
Brakes: Front Brembo four-piston calipers with vented rotors
Tyres: Kumho Ecsta V710 225/50/16
Shocks: K&W adjustable coilover suspension
Weight: 943 kg
Exterior colour: Blue Ether
Seats: Lightweight carbon fibre seats developed by Mu-Len Delta Seat exclusively for the 2016 MX-5, trimmed in black Alcantara
Just when you thought you were safe from the infamous Rocket Bunny a new brand from the Japanese aero stylist debuts this year at SEMA. Rocket Bunny’s brand “Pandem” looks to be a division of Rocket Bunny/TRA Kyoto that will deal mostly with luxury cars with the first being the Lexus RC-F. Now, this may look similar to something you saw last year but that was Rocket Bunny taking on the Lexus RC 350 F sport. This is a slightly different animal and there are some styling cues that haven’t been seen before albeit subtle. Either way though this is definitely an aggressive looking treatment for the already aggressive Lexus RC-F. The 3M “Gloss Burnt Orange” vinyl wrap only does that much more to drive the message home that this car is meant to look fast and flashy all at once.
Beyond the visual stuff, actual performance modifications are relatively light. An Advanced Flow Engineering Takeda intake and a Greddy Supreme SP dual exhaust are the only engine modifications to speak of. Though other areas have been addressed nicely. The stock suspension set up has been replaced with a KW Suspension Variant 3 coilover kit, the front brakes upgraded to Brembo monoblock 6-piston calipers, a 6-point custom interior roll cage by Evasive Motorsports, and a set of Volk Racing 20 inch TE37 “Ultra” wheels round out the upgrades.
All together this is a pretty decent build and while sparse on the performance side the total package comes together nicely. Although this would be a tricky street car to pilot given the roll cage and wide proportions. While it is never expressly mentioned by Lexus, I am thinking this car is likely meant for track days only. For a full gallery of the Pandem Lexus RC-F check out the gallery below. For more info there is a full spec sheet below the gallery.
Let us know what you think about the Pandem Lexus RC-F in the comments or tweet your opinions to us at @MotorworldHype!
2015 LEXUS RC F – GORDON TING/BEYOND MARKETING
Display Location: Lexus, 21601, Central Hall #LexusRCF
Custom Evasive Motorsports 6 point roll cage and rear cover panels
MV Design body work, kit installation and paint
Daily Visual 3M Gloss Burnt Orange wrap
Volk Racing TE-37 Ultra, Matte Blue Gunmetal Front: 20 x 10” Rear: 20 x 12”
Bridgestone Potenza tires
Front 6 Piston monobloc caliper, slotted type-3 405 x 34mm 2- piece floating disc assembly
Rear slotted type-3 345 x 28mm 2-piece floating disc assembly
• KW Suspension Varient 3 coilover kit
GReddy Supreme SP dual exhaust system •
Advanced Flow Engineering Takeda retain intake system
Sparco USA Grid Competition FIA approved race seats
• Pandem Custom RC F widebody GT kit
Tags: · #LexusRCF, #SEMA2015, Events, Exterior, Features, Gordon Ting, Hype, Lexus, Lexus RC-F, Lexus SEMA 2015, Pandem, Pandem RC-F, PandemRCF, Rays Engineering, Rocket Bunny, SEMA, SEMA 2015, Sparco, TE37, Volk Racing, widebody kit
Tomorrow is Halloween AKA the day women use as an excuse to wear gloriously revealing costumes, AKA the last day before major retail stores can ignore Thanksgiving and put up all their Christmas decorations, AKA the day before the biggest candy sale of the year. Anyway, Halloween is all about everything scary and creepy so I thought I would give you all a quick run down of my top five scariest cars from film and television. Fair warning though I’m 80s kids so most of the cars on this list are from that era. That may be more or less scary depending on who you ask… Anyway here we go I’m going to start from #5 and work our way to #1!
5. Death Proof -1970 Chevy Nova
This is the most recent car (in a manner of speaking) on the list is the 1970 Chevy Nova from the Quentin Tarantino film “Death Proof”. The short horror film revolves around three women who are on the hunt for a Dodge Challenger similar to the one from the classic film “Vanishing Point.” Unfortunately for the women they get chased and terrorized by a psychopath driving a 1970 Chevy Nova stunt car that has been rigged to be “Death Proof”. Basically this crazy killer things that as long as he is inside the car he can’t die. He uses this belief as a green light to go on a murder spree. Its pretty creepy!
4. Munster Koach -Ford Model T
OK so this car won’t be really scary or creepy to any adults but when I was a kid watching re-runs of “The Munsters” it got to be a little bit! Today though I think this is one of the most awesome hot-rods ever created. Movie Car legend George Barris was tapped to create a big scary hot rod for America’s favorite horror family and he transformed a Ford Model T into just that. Dubbed the “Munster Koach” it took Herman Munster and his family on all kinds of crazy adventures.
3. Christine -1958 Plymouth Fury
If you are into scary movies and haven’t seen “Christine” then you are doing yourself a dis-service. This flick is legit creepy! Its about a car that is possessed and is bent on maiming and killing any human being that comes near it! It starts off by closing its hood on someone’s hand and then it suffocates another person with its exhaust fumes! And that’s just the beginning. By the time this movie is over “Christine” racks up quite the body count. To this day I still wonder if the classic cars I come across are inhabited by some type of evil spirit…
2. The Wraith -D 1984 Dodge M4s Turbo Interceptor
The Wraith is a pretty bad movie but its also pretty gruesome which is why it made my list. Its all about a teen that comes back from the dead to get revenge on the gang of crazy street racers that killed him. That sounds like a decent premise but where it all starts to get weird is that the teen comes back as some kind of weird daft punk reject looking dude driving a Dodge sports car prototype. However, once the film gets to all the murder-y-bits then it starts to get disturbing. If nothing else its still fun to see a group of d-bags get their come-up-ins.
1. Maximum Overdrive -1986 Semi-Truck
This is hands down one of the worst movies ever made. Its story about how random machines come to life after being exposed to radiation after the Earth passes through the tail of a comet. Seriously that’s what happens! I know that sounds incredibly stupid but please understand something: I was like 5 years old when I saw this movie for the first time! Also, the main villain of the film was a black semi-truck with a GIANT fiber glass green-goblin face on the front of it! Also it played creepy carnival-like music whenever it showed up! It was terrifying!! I was literally afraid of trucks for like a year after!
So, there you have it. Those are my top five scariest cars. Did any of those cars creep you out when you were younger? Am I just crazy? What do you think are the scariest cars you’ve ever seen? Let us know in the comments or tweet to us at @MotorworldHype.
Tags: · #halloween2015, 1958 plymouth fury, 1970 chevy nova, christine, death proof, dodge m4s turbo interceptor, Features, halloween, halloween 2015, horror films, Hype, maximum over drive, scary cars, scary movies, scary movies about cars, spooky, the wraith
Remember that headlight teaser Lexus released a short while ago? Well, here is the rest of the car! This is the Lexus “LF-FC Flagship Concept.” As you can see its not a sports car or SUV but instead a luxury sedan that looks like it could be the next evolution for the current Lexus LS. The LF-FC however, is Lexus’ vision for the future and that’s demonstrated through several conceptual design choices. First off is the use of Lexus’ “L-finesse” design language. I know, “L-finesse” sounds like a brand of shampoo but I do like what the design language has done in this instance. The LF-FC really looks like its from the not too distant future without being too over the top. It nicely blends smooth surfaces with a few hard edges.
The other nod to the near future comes in the interior which is the home of what Lexus calls the “Human Machine Interface”. Seriously, that’s what they’re calling it… Anyhow the Human Machine Interface allows, well, Humans to control functions of the car like infotainment and the A/C with hand gestures. There are no buttons, knobs, or touch screens here. Instead there is a holographic interface that can recognize gestures.
To really drive the point home Lexus explains that the LF-FC is hydrogen fuel-cell powered. The fuel cell provides electricity to one main electric motor at the rear of the vehicle and two in-wheel motors at the front. To help compensate for the extra weight inside the wheels, the rims themselves are made from carbon fiber reinforced plastic (CFRP).
Obviously the LF-FC lives deep in the heart of “what-if land” but at the same time its not that hard to imagine some of this concept’s tech making it into production models, especially the fuel-cell bit. Toyota (Lexus’ parent company) is already going full on with Hydrogen with the new Mirai vehicle so it isn’t hard to imagine that tech making its way to the Luxury offerings as well. Although its pretty safe to say the whole Human Machine Interface hologram thing is quite a ways off.
To get a better look at the LF-FC check out the gallery below and the press release below that for more details. Let us know what you think about the new Lexus concept in the comments or tweet to us at @MotorworldHype.
October 28, 2015TOKYO (Oct. 28, 2015) — Taking center stage in the Lexus booth at the Tokyo Motor Show 2015, Lexus revealed the LF-FC flagship concept, a visionary new vehicle that offers a peek into the design and technology direction of the brand’s future flagship sedan.
“Lexus wants to surprise and evoke emotion with its distinctive design and forward-thinking technology. For us, it is more than just a car, and we should exceed conventional imagination. The LF-FC expresses our progressive luxury and high-tech vision of a not so distant future,” said Tokuo Fukuichi, Lexus International President.
The LF-FC features a fresh new styling theme that embodies Lexus’ “L-finesse” design philosophy. From every angle, the sedan is aggressively elegant, exuding the spirit of a grand touring vehicle. An evolved version of Lexus’ signature grille with a new mesh design dominates the front, while floating “L-shaped” daytime running lights (DRL) extrude flawlessly from the front fenders. The rear is highlighted by striking new taillights that adopt the same floating theme as the DRL. When seen from its profile, the LF-FC’s true character is revealed. The roofline flows from front to rear in the manner of a “4-door coupe,” suggesting that this vehicle isn’t just meant for straight highways, but to also be enjoyed on twisty roads. The sporty 21-inch aluminum wheels with carbon fiber reinforced plastic (CFRP) rims, add an extra dose of flair to what is already a dynamically styled machine.
The spacious interior of the LF-FC has been designed to wrap its occupants in a comfortable yet futuristic environment, while providing the driver with a highly-functional cockpit. The cabin has been designed in two sections, top and bottom. The top conveys a sense of openness, allowing the driver to concentrate on the road ahead without feeling constrained. When seen at eye level, the front seats seem to be floating. The rear seats have been designed for those who enjoy being driven, offering a reclining feature and plenty of head and knee space. High-quality aniline leather on the seats, doors and dashboard enhances the level of luxury of the interior.
Highlighting the new technology inside the LF-FC is an advanced human machine interface that can be operated by simple hand gestures, without the need to touch a panel or controls. A small holographic image on the center console indicates where the system can interpret your hand gestures to control the audio system and ventilation.
At the heart of the LF-FC is a high output fuel cell power system that energizes the rear wheels, and also sends power to two in-wheel motors in the front, making the LF-FC all-wheel-drive. This innovative drive system allows precise torque distribution control between the front and rear wheels, giving the full-size sedan exceptional dynamic handling and superior road stability. The strategic placement of the fuel-cell stack at the rear of the vehicle, power control unit at the front and T-formation configured hydrogen fuel tanks result in front and rear weight distribution optimal for a sporty sedan.
Using automated driving technologies, with elevated traffic environment recognition, prediction, and judgment function, the LF-FC provides a safe and efficient driving experience for its occupants and supports the vision of a world without traffic accidents.
LEXUS LF-FC Specifications
Length 208.7 in. Width 78.7 in. Height 55.6 in.
The new 2017 Acura NSX is almost ready for retail and as that day draws closer Acura is revealing more information about their flagship supercar. For those who remember, when the original NSX was created, it was a combination of all the latest tech available at the time and that (in addition to its looks) is what helped it gain so much attention. With the new NSX Acura seems to be following the same philosophy by building a car which pretty much showcases all of Acura’s technical know-how and how it was applied to enhance the driving experience. I’ll go over a few of the key tech goodies:
Human support cockpit
Yes, that is the term that Acura is using to describe the NSX’s interior. Its a bit of a bland term but its supposed to emphasize just how, well, human-centered the cockpit is. NSX fans will probably remember that the original NSX interior was inspired by the cockpit of a fighter jet because in a jet despite its complexities everything was focused towards the pilot. In the new NSX, Acura attempts to reach that same goal through ergonomics. In fact, extra attention was placed on the new NSX steering wheel to make it as ergonomically shaped as possible to maximize hand grip and make sure the paddle shifters can be easily reached. The A-pillars are designed to be thin to enhance visibility but are made from high-strength steel to keep the chassis rigid and also for safety.
Twin Motor Unit (TMU)
In addition to a 500HP twin-turbo V6 gasoline engine the 2017 NSX has three electric motors. Two of them make up the TMU and are mounted at the front of the vehicle powering the front wheels. The TMU has several different jobs as it can provide instant torque under acceleration (up to about 125mph) but can also provide instant yaw-control during cornering. The TMU also recovers energy during braking and is the NSX’s main drive system in “quiet” all-electric mode.
Advanced Zero-Delay Technology
This is where things get a bit tricky so I am going to try and simplify it as much as I can (you can read the more detailed version in the press release). The main point of Zero-Delay tech is to utilize the three electric motors (the TMU and the direct drive motor) for yaw control under acceleration and during cornering. By tweaking the responses of these engines, they basically create a seamless acceleration curve as well as control the yaw during a turn. You know how when you accelerate in a regular car there are those moments when you lurch forward a bit with each shift? This tech seeks to eliminate that. The thinking is by keeping things more stable it allows for the driver to be more alert during acceleration and allows the driver to get back on the throttle earlier during corner exits.
Whew, ok that was a lot of tech talk and really it was just the tip of the iceberg. Acura is really putting a lot of gizmos into the new NSX in the hopes that it will all come together to provide an enhanced driving experience. Whether or not it actually works or is enjoyable remains to be seen (at least by us) but something can definitely be said for the effort being put fourth here.
If we ever get a chance to test the new NSX you will be the first to know! In the meantime check out the full official gallery below and for even more of the new NSX tech read the press release below as well.
2017 ACURA NSX: Introduction
When the original Acura NSX made its debut 25 years ago, it forever changed the supercar universe by combining scintillating sports car styling and athletic performance—common traits long associated with the exotic car segment—with a new dimension of quality, exceptional ergonomics, comfort, and dynamic poise. The NSX introduced and defined Acura’s approach to “Precision Crafted Performance” with its cutting-edge design and innovative technology that provided accessible supercar performance for real drivers in the real world.
By making use of advanced new technologies such as a lightweight yet rigid all-aluminum monocoque body/chassis and a mid-mounted transverse V6, the original NSX challenged the conventional wisdom for a supercar. Its high-revving V6 engine featured a number of innovative production car technologies including forged pistons, titanium connecting rods and VTEC valve train.
Moreover, the NSX sought a more intimate connection between the car, the driver and the road underneath them, pursued through essential design elements – light weight, open and airy cockpit, and excellent ergonomics – creating an altogether new and paradigm-challenging definition of supercar performance.
Next Generation Concept
The overarching concept for the design and development of this next-generation NSX was the idea of a “human-centered supercar,” one that places the driver at the center of its mission in each and every element of its design and dynamic performance.
Respecting the foundational concepts of the original NSX—accessible supercar performance, everyday drivability, and openness to new technology—this next-generation NSX pursues an altogether new and revolutionary concept of Acura supercar performance – melding timeless NSX values with advanced technologies to create a New Sports eXperience.
Advanced Fundamentals (Timeless NSX Values)
First and foremost, the engineering team felt a tremendous responsibility to continue the fundamental innovation pursued by the original NSX team. Four foundational philosophies are fundamental to the timeless NSX values and essential to realize the new NSX concept and goals:
- Total Airflow Management – a wholistic approach to thermal management and aerodynamic performance that supports and enhances dynamic response and high-speed stability without the need for active aero devices
- Human Support Cockpit – a cabin that supports the driver and amplifies the driving experience with no sacrifice to comfort or everyday usability
- Multi-Material Body – light and ultra-rigid body, applying material, construction and joining methodology optimized to the mission of each body component
- Advanced Sports Package – optimizing the design and packaging in all the above aspects—the human package, the body, and finally the key components of the power unit to lower and center the mass of the vehicle.
With these fundamentals in place, NSX engineers could effectively develop technical solutions needed to deliver the New Sports driving experience they sought.
To fully realize this New Sports eXperience, Acura electrifies the advanced fundamentals by leveraging its longstanding Direct Yaw Control knowhow through its Sport Hybrid Super Handling All-Wheel-Drive (SH-AWD) system, the first of its kind in the supercar realm.
The NSX concept for “zero delay” is more than acceleration, actually involving every aspect of the driver interface … the capacity to directly respond to the driver’s demands in all three phases of driving: Go, Stop, Turn (acceleration, braking and cornering). The NSX’s advanced power unit supports this achievement. Zero delay acceleration and active AWD traction power the NSX out of corners. Energy recovery supports direct and linear braking. And power strategically applied to the wheels directly creates a yaw moment to help turn the car according to the driver’s will.
Marrying new approaches to vehicle design fundamentals, including advanced body construction, component packaging and aerodynamic optimization, with an advanced and electrified new expression of Acura’s direct yaw control concept results in a supercar that faithfully translates the inputs of the driver with incredible fidelity and zero delay while minimizing the driver’s workload—qualities that define the New Sports eXperience.
Design, Development and Manufacturing
Development of the next-generation NSX involved a global team of engineers and designers, with development of the Sport Hybrid power unit centered in Tochigi, Japan. Development of the body, chassis, electrical, interior and other vehicle technologies including total system integration, was concentrated in Raymond, Ohio. Initial styling design for the NSX was conducted at the company’s Wako design studio in Japan, and was evolved for production by the Acura Design Studio in Los Angeles.
Throughout its roughly four-year development, the fundamental “human-centered supercar” concept for the next-generation NSX remained clear and consistent. However, the technologies and means by which the R&D team would realize their concept underwent a process of continual improvement and evolution, most notably in the area of engine design. Whereas the original direction called for a transverse-mounted, normally aspirated V6, the NSX development concept evolved to a new and more challenging approach: an all-new bespoke twin-turbocharged, longitudinally mounted V6. This radical re-imagination of the engine design had profound implications for every element of the NSX design—the package, cooling, aerodynamics, chassis and more.
The NSX has been tested and tuned on streets and race circuits around the world. Primary development was conducted at the Transportation Research Center adjacent to Honda R&D Americas Ohio Center as well as the Honda Takasu proving ground in northern Japan before moving to tracks such as Virginia International Raceway and the famed Nürburgring, followed by global “genteki” events (“at-the-spot” verification) which took NSX on public roads throughout the U.S. and Europe and beyond.
Construction of the NSX will take place at the new Performance Manufacturing Center (PMC) in Marysville, Ohio. The PMC was designed to innovate both the means and the methods of producing low-volume specialty cars and to realize challenging new ideas for next-generation craftsmanship and quality established by the NSX manufacturing team.
The PMC employs approximately 100 associates, including 70 highly skilled manufacturing technicians engaged in body construction, painting, assembly and quality confirmation of the NSX. Among its many innovative processes is the use of robotic MIG welding for the construction of the NSX’s aluminum space frame.
The NSX’s bespoke twin-turbocharged V6 engine is assembled by master engine builders at the company’s engine plant in Anna, Ohio. The engine is broken in on a dyno so that it’s track-ready when it leaves the factory. Then it’s mated to a direct drive motor (part of the hybrid system) and precision balanced as an assembly. Its bespoke 9-speed dual clutch transmission is then attached to the engine and this portion of the total power unit is sent to the PMC. The Twin Motor Unit (TMU) and other hybrid system components are built in Japan and shipped to Ohio for final assembly, completing the overall power unit.
2017 ACURA NSX: Dynamic Performance
The NSX was created to revolutionize supercar performance, delivering a more vivid, immediate and intuitive dynamic experience with zero-delay acceleration, braking and handling – such that the vehicle responds according to the “will” of every driver’s inputs, but truly comes “alive” in the hands of skillful drivers. Fundamental dynamic concepts are as follows:
- Ultimate Rigidity – via the multi-material body, providing the foundation for the zero-delay translation of driver inputs through steering, throttle and brakes. The same strong foundation directly reacts the yaw moment created from our advanced technologies
- Human Fit – exemplified by a cockpit that is optimized in every element of its design to support the driver and clarify the driving experience while providing outstanding comfort and class-leading ergonomics
- Advanced Sports Package – optimizes the design and packaging of all major vehicle systems to lower and center the mass of the vehicle for incredible handling and dynamic response
- Total Airflow Management – a new airflow management approach gives the NSX the superlative airflow management expected of a next-generation supercar, cooling is ducted through heat exchangers and then precisely directed to various exit locations to optimize drag and downforce.
- Advanced Zero Delay Technologies – the capacity to directly respond to the driver’s demands in all three phases of driving: Go, Stop, Turn
- On Rails Cornering – translating driver inputs into vehicle responses with incredible fidelity and amplifying the capabilities of the driver and the car via direct yaw control with next-generation Sport Hybrid Super-Handling All Wheel drive
- Fade-free braking – powerful, linear, predictable and virtually fade-free braking performance in all driving conditions via the seamless integration of high-performance mechanical (Brembo hydraulic) braking and hybrid motor assisted electro-servo (regenerative) braking
- Acceleration – instant acceleration G feeling from the moment the driver engages the throttle, enhanced by the immediate torque response of three electric motors working in concert with the bespoke, twin-turbocharged V6 and 9-speed dual clutch transmission (9DCT)
FUNDAMENTAL ZERO DELAY TECHNOLOGIES:
Ultimate Rigidity (Multi-Material Body)
Like the original Acura NSX—the world’s first all-aluminum supercar—the all-new NSX has a cutting-edge structure: its Multi-Material body, utilizes new materials and construction methods to create a platform with unprecedented dynamic rigidity.
- Space frame torsional rigidity that surpasses anything in its class
- Each suspension point is attached to precision machined castings—including the world’s first automotive application of ablation casting technology—to provide the ultimate, local attachment point rigidity
- Unparalleled platform rigidity transmits the full feeling of the Power Unit, suspension, and steering directly to the driver with zero delay, while maximizing the effectiveness of Direct Yaw Control to improve vehicle dynamics
Human Support Cockpit
From its minimalistic yet contemporary design to its careful application of materials in the seat and steering wheel the team sought to support the driver and clarify the driving experience. The interior of the all-new Acura NSX has a “human-centric” ergonomically-enhanced design theme for both the driver and passenger.
Since steering feel and performance are such an important aspect of the on-rails handling nature of the high-performance NSX, unusually detailed attention was paid to perfecting the steering wheel. This included maximizing grip via a more ergonomic shape and increasing surface contact for the hands, as well as easier operation of the paddle shifters.
To maximize forward visibility, specially designed A-pillars made of ultra-high-strength steel were incorporated into the design of the all-new Acura NSX. These new pillars are actually a full inch thinner than those of the original NSX, but offer enhanced safety performance.
Advanced Sports Package
The new Acura NSX Advanced Sports Package is a design philosophy that seeks to optimize the design and packaging of all major vehicle systems—the body, chassis and interior, including the mid-mounted Sport Hybrid Power Unit (engine, Direct Drive Motor and 9DCT) and key hybrid components including the Intelligent Power Unit (containing the lithium-ion battery pack), PDU and the TMU—to lower and center the mass of the vehicle for optimal handling and dynamic response.
While maintaining ground clearance similar to the highest volume sports car and expanding the head room to accommodate a 95th percentile American male, the new NSX has the lowest center of gravity among its core competitors.
Total Airflow Management
“In many ways, with the design of the all-new Acura NSX, you literally have form following function, so this was a really exciting vehicle to work on as an aerodynamicist,” says Thomas Ramsay, the Aerodynamics and Cooling Project Leader on the new Acura supercar.
NSX’s body shape was effectively designed to minimize aerodynamic drag while creating balanced front-to-rear downforce through a total airflow management focus on utilizing airflow through each vent, while extracting maximum energy from the airflow field to cool the brakes and manage power unit thermal loads.
Through extensive research and development, the NSX aerodynamics team determined that placing approximately three times as much downforce at the rear of the vehicle relative to the front of the car would provide the optimal downforce balance for high-performance driving as well as everyday functionality. Further evidence of the superior aerodynamics engineered into the NSX is that its high level of downforce is accomplished without the need for active aerodynamic bodywork or other devices.
Advanced Zero Delay Technologies:
With the Sport Hybrid SH-AWD, zero delay performance is ensured in virtually any driving scenario:
- When accelerating, the system provides instantaneous torque via its three electric motors—the rear direct drive motor and front Twin Motor Unit—that is maximized at all four tires when accelerating or powering out of corners.
- When trail-braking into a corner, the system utilizes the front TMU for enhanced deceleration—the advanced braking system works in concert with the vehicle’s mechanical brakes to precisely decelerate, and the Direct Yaw Control delivers precise and immediate turn-in performance while allowing drivers to point their eyes toward the corner apexes.
- When exiting a corner, the driver can pick up the throttle earlier and with more confidence and accelerate with added precision and as well as reduced workload.
“Using Honda’s original beta method to consider overall handling performance, we’ve been exploring direct yaw control torque vectoring for over two decades,” says Ted Klaus, Acura NSX Global Development Leader. “With the development of the Sport Hybrid Super-Handling All Wheel Drive System, we can take advantage of the superior responsiveness of the electric motor characteristics within the system powered by an independent Battery to significantly expand the benefits of direct yaw control.”
By taking advantage of the immediate torque response of the system’s three electric motors to heighten the control and effectiveness of direct yaw control, the Acura NSX Sport Hybrid SH AWD system elevates any driver’s confidence and performance driving capabilities while extracting more performance from the car.
2017 ACURA NSX: Sport Hybrid Power Unit
The exceptional dynamic capabilities and zero-delay responses of the new NSX are enabled by the exploitation of advanced powertrain technologies. This concept of utilizing next-generation technology to deliver a New Sports eXperience is epitomized by the adoption of a Sport Hybrid power unit.
At the heart of this new hybrid power unit is a bespoke, mid-mounted twin-turbocharged, 75-degree 3.5-liter DOHC V6 engine with dry sump lubrication, mated to an all-new 9-speed dual clutch transmission (9DCT) and Direct-Drive Motor. This is augmented by the front Twin Motor Unit (TMU) driving the front wheels. The NSX Sport Hybrid power unit offers exceptional horsepower and torque with a broad powerband for tremendous throttle response and acceleration. Total system peak output is estimated at 573 horsepower—500 horsepower from the gasoline engine and 73 horsepower from the front TMU.
Twin-Turbocharged V6 Engine
Featuring a wide V-angle of 75 degrees to help lower the center of gravity, the NSX’s twin-turbocharged V6 engine achieves the best balance between power production, overall compactness and reduced mass. With a displacement of 3.5 liters, it combines both direct injection and port injection, along with Variable Timing Control (VTC) to deliver optimal camshaft phasing, for precision combustion control throughout the entire rpm band while simultaneously achieving high power output and performance at high engine speeds.
Making use of an electronic wastegate for each turbocharger for faster response as well as more precisely varying vane positioning, the single-scroll turbocharger design allows for the use of smaller turbos to reduce weight and improve packaging, while still meeting power and performance benchmarks. Furthermore, their single-scroll design allows for more efficient collection of exhaust as it escapes from within the cylinders.
To reduce the response delay that is associated with turbocharged powerplants, the rear Direct Drive Motor acts directly on the engine’s crankshaft and works in unison via a sophisticated algorithm to realize direct, high output, high torque acceleration performance. The enhanced efficiency of this design arrangement is particularly noticeable in normal everyday driving when accelerating from a low engine speed. Additionally, the rear electric motor also acts as a generator to provide supplemental power to the vehicles lithium ion battery pack, which also powers the front-mounted TMU.
Other key engine design elements include a sand-cast engine block, lightweight and compact cylinder heads, FC thermal spray coating on the engine block cylinder sleeves (for higher thermal efficiency, weight and compactness) and a dry sump lubrication system that significantly reduces the engine’s center of gravity—allowing 61 mm reduction from the crank center to the engine bottom versus a conventional wet sump—while ensuring effective lubrication at high cornering speeds.
The NSX has a compact valve train utilizing swing arm-type valve actuators, helping to reduce the inertial weight of the valve train and allowing a more compact head structure. The structure is similar to those found in some Honda racing engines. Intake and exhaust variable cam timing (VTC) is deployed to provide an excellent balance of high power, torque, fuel economy, and emissions.
9-Speed Dual Clutch Transmission with Direct Drive Motor
The new 9-speed dual clutch transmission works in concert with the engine and Direct Drive Motor to make full use of the power unit’s broad power band, producing lightning quick gear changes that support the NSX’s zero-delay response. As a key component of the Advanced Sports Package, the 9DCT has been optimized for compact size, low mass and low CG.
The 9DCT has a very wide ratio range that allows for optimal gear selection in all driving conditions. First gear ratio is configured for maximum vehicle launch acceleration, while the close-ratio gears (2nd through 8th) are perfectly matched to make the most of the power unit’s power band. Conversely, high gear (9th) has been optimized for fuel efficiency during steady-state highway cruising.
In efforts toward compactness and reduction of mass, the clutch and the differential are uniquely situated side-by side in a common housing. By adopting this design, overhang from the rear axle is minimized while the center of mass is moved forward.
Other advanced technologies incorporated into the 9-speed DCT are:
- Electronically-operated wet dual clutch, a high-rigidity shift fork, double-cone synchronizer, and an electronic shift actuator to more precisely synchronize power unit torque with shift timing for the quickest and smoothest shifts possible
- Precision surfaced high-efficiency hypoid bevel gear tooth shape for all gears for improved operation with reduced gear noise
- Addition of two oil “rooms” within the transmission housing for more efficient and higher-capacity cooling
- Clutch case and differential carrier integrated into the transmission for a more lightweight and compact structure
- Lightweight high-strength gearbox case
- Multiple-plate limited slip differential (LSD) provides increased traction when accelerating and cornering at the limits of adhesion
Twin Motor Unit (TMU)
The exceptional direct and linear acceleration and dynamic response of the new NSX is enabled in part by its front-mounted Twin Motor Unit (TMU). It is a major driving force in creating the vehicle’s superlative zero-delay acceleration and can directly generate a yaw moment to support turning, and also recovers braking energy during deceleration.
The TMU provides instant torque as well as AWD traction, allowing direct and stress free launches from start. In addition to improving 0-to-60 mph and quarter-mile times, this zero-delay acceleration response allows the driver to experience a heightened sense of G-loading that invigorates the senses, an adrenaline rush as accelerative forces push the body into the seat. Most importantly, the Sport Hybrid SH-AWD works in harmony with the poised chassis and brake system to provide intuitive brake pedal and steering feel so the driver always feels completely in control.
The TMU is geared to support acceleration up to 200 kph, but continues to support Direct Yaw Control at all vehicle speeds. It is also a key enabling technology for driving in the Quiet mode setting of the IDS, allowing for hushed vehicle operation by operating the NSX as an electric vehicle.
Intelligent Power Unit (IPU)/Power Drive Unit (PDU)
The IPU integrates the lithium-ion battery pack and a high-voltage distribution bus bar, with voltage distribution controlled by the PDU. The newly developed lithium-ion battery pack allows for increased energy density and improved electrical output when compared to similar systems in existing vehicle models.
The Power Drive Unit (PDU) is centralized in a low position within the vehicle, hidden below the center console. The high-voltage lithium-ion battery is mounted within the Integrated Power Unit (IPU), which is in turn mounted behind the driver and passenger, forward of the firewall.
Engine at a Glance
- Longitudinally mounted, 75-degree, 3.5-liter DOHC V6,
- 500 hp; 550 Nm torque
- Twin single-scroll turbo chargers with electronic wastegate
- Swing arm valve actuation
- Variable timing control (VTC) for both intake and exhaust camshafts
- Dry sump lubrication system
- 10.0:1 compression ratio
- Direct and port injection
- Drive-by-wire throttle system
9-Speed Dual Clutch Transmission
- Competition-inspired, steering-wheel-mounted paddle shifters
- Close-ratio gears selected for maximum sports performance
- Coordination between Sport Hybrid All-Wheel-Drive system and gearbox makes for ultra-quick and smooth shifts
Wide total gear ratio spread to maximize sporting performance as well as stress free and efficient steady-state highway driving
2017 ACURA NSX: Multi-Material Body
To realize the New Sports eXperience and to support new concepts in vehicle dynamics—in particular the direct yaw control effected by the torque vectoring capabilities of the front-mounted TMU and the direct, zero-delay response of the chassis to driver inputs—the NSX engineering team was challenged to create a new concept for body design that delivered ultimate rigidity while minimizing weight and meeting other critical targets such as visibility, crash safety performance and durability/quality/reliability (DQR).
The final result of this engineering challenge is the NSX multi-material space-frame which achieves structural rigidity far superior to its top-in-class competitors. More importantly, NSX drivers will feel their inputs directly translated to the car’s actions with zero delay, while simultaneously allowing the maximum potential of the Sport Hybrid SH-AWD system to be felt by the driver.
Multi Material Space Frame
The aluminum-intensive space frame utilizes extruded and cast parts to provide exceptional rigidity and light weight.
In order to directly translate the direct yaw moment generated by the TMU, and to precisely deliver feedback to the driver with zero delay, individual aluminum castings have been utilized at each and every attachment point for the suspension. These castings are supported in all three dimensions (x, y, z) by optimized extrusions.
Utilizing Global and local optimization routines, each casting and extrusion was analyzed for potential weight savings. The result is that most extrusions have custom wall thickness and many have a different wall thickness for each of their sides.
Steel stampings have also been added to the architecture in certain areas where energy absorption is required, with supplemental aluminum stampings used where low weight is a key consideration. The front floor panels are constructed of carbon fiber core.
Ablation Cast Nodes
One of the most difficult design challenges in the development of the all-new Acura NSX was to minimize the front and rear overhangs of the vehicle while managing energy absorption in key areas for crash safety performance and to maintain desired structural rigidity. To solve the issues of crashworthiness and occupant protection, a particular challenge in mid-engine vehicles, traditional aluminum castings were rejected due to their brittle characteristics. Instead, engineers have applied an innovative new technology called “ablation” casting, an all-new material application and a world first in the automobile industry.
Jointly developed with Alotech, ablation casting technology is being utilized in the creation of six joining members, or nodes—two upper and two lower nodes in the front frame and two rear nodes. The front upper and rear nodes also serve as ultra-rigid suspension mounting points. The ablation casting process allows for the fine-tuning of both the cast part’s shape, as well as the material properties of the castings in the energy-absorbing areas of the vehicle, while minimizing weight in the form of a hollow part with optimized wall thickness.
Unlike traditional castings, the high-strength and ductile properties of the aluminum ablation cast members allow these sections of the space-frame to progressively crush and are designed to withstand tremendous loads of up to 210 kN without breaking.
3-Dimensional Bent and Quenched Ultra-High-Strength A-Pillar
For the A-pillars, new advancements in ultra-high-strength steel parts forming provided a perfect solution that met the engineering team’s goals for safety performance while maximizing forward visibility for the driver by reducing the A-pillar width. The original NSX was known for its outstanding forward visibility, giving drivers a feeling of being connected to the road, and this design attribute was considered essential to preserving a core characteristic of the NSX driving experience.
The NSX A-pillars have been precisely crafted using an all-new, three-dimensional forming and tempering process that allows for a complex parts shape with ultra-high tensile strength of 1,500 megapascals. This “3D bent and quenched” component is heated and then robotically bent. During the bending process the part is cooled and tempered (quenched) using water jets. This process enables a very small section A-pillar with precise shape specification and tolerances, yet meets the increased structural rigidity for roof-crush performance requirements.
The design and construction of the A-pillars in the new NSX represent the world’s first application of a three-dimensionally formed, ultra-high-strength steel system to be used in this manner within the automotive industry.
Carbon Fiber Core Floor
When evaluating material composition and placement throughout the body, the design team determined that carbon fiber core would serve as the ideal material for the floor section forward of the seats. In addition to its light weight, this material is strong enough to handle the loads of driver and passenger placed upon it for vehicle ingress/egress. If aluminum had been used, the aluminum sheeting would have required additional cross-member frame support beneath it; this would have added additional weight.
A number of innovative construction techniques are used in the manufacture and assembly of the all-new Acura NSX at the company’s new Performance Manufacturing Center in Marysville, Ohio.
100 percent of the aluminum space frame components are joined by Robotic Metal Inert Gas (MIG) welding, the first time to be applied in a mass-produced automobile on this scale. To aid the accuracy of the robotic weld process, the PMC utilizes an innovative rotating trunnion, or rotisserie-type, jig that rotates the part into the optimal position for the robotic weld arms, another first for automobile body construction.
Exceptionally high-quality and precise space-frame construction is accomplished via this innovative methodology which combines highly precise robotic control of the weld process with the advanced skills of PMC weld technicians. A robust in-line quality confirmation process, for both the quality of the weld and conformity of part to established specs, involves confirmation by both robotic measuring equipment and by highly skilled weld technicians at every stage of the construction process.
Other Exterior Body Design Highlights:
- Aluminum and composite exterior body panels
- Optional carbon fiber roof panel
- SMC rear trunk
- Flush outer door handle design
- Magnesium fuel door hinge
Total Airflow Management
The NSX’s team of aerodynamicists utilized a new total airflow management approach to give the NSX the superlative airflow management one expects of a next-generation supercar, while simultaneously providing the effective and highly efficient thermal management required for its hybrid power unit. There are seven different heat sources in the hybrid-based powertrain—the 3.5-liter V6 engine, twin turbochargers, the 9-speed DCT, Dual Clutch system, Power Distribution Unit, Twin Motor Unit. To provide efficient cooling, airflow is managed through 10 different heat exchangers.
Through the use of computational fluid dynamic (CFD) simulations as well as testing of 40-percent scale models in the company’s advanced wind tunnel facility in Ohio, the NSX development team fine-tuned the various body shapes, intake and exhaust vents and vehicle strakes to reduce aerodynamic drag, create downforce, maximize cooling and efficiently exhaust unwanted heat.
The highly innovative total airflow management developments that were discovered and implemented into the new NSX by the Ohio team were later confirmed at the company’s full-scale/moving ground plane wind tunnel in Japan.
Total Airflow Management Design Highlights:
- Efficient cooling openings at the front of the vehicle to maximize cooling airflow across the key heat exchangers located within the front section (front engine radiators, twin motor unit cooler, condenser, the transmission gear cooler, hybrid Power Distribution Unit)
- Optimized front exit flow paths considering total flow, maximum downforce, low coefficient of drag, and achieving downstream flow structure to feed the mid-engine air inlets
- Wheel wake management vents work in conjunction with fender vents to stabilize airflow down the side of the vehicle, allowing the air to enter the signature side intakes for efficient cooling. The air that enters the side intakes is distributed to three areas: engine intake, engine room cooling, and turbo intercoolers.
- Air flowing over the roof and down the rear hatch glass is captured to feed the transmission clutch cooler and introduce engine room cooling flow.
- A rear diffuser works together with the rear spoiler and taillight slots to generate significant downforce and effectively manage the air wake generated behind the vehicle.
- Optimization of front/rear downforce distribution for improved handling and stability
Human Support Cockpit
To develop an interior with exemplary ergonomics in terms of comfort and functionality, the Acura design team utilized a number of test drivers with wide-ranging driving backgrounds—from “regular” people to professional race drivers.—in order to gather information to improve all aspects of driver feel and comfort in the NSX.
Materials such as leather and Alcantara were carefully selected for the perfect combination of luxury comfort and dynamic driving support (such as lateral grip). Likewise, the center console/controls—designated as the Simple Sports Interface—have been designed to minimize the potential for distractions from the most important function—driving.
Stylish as well as structurally rigid and lightweight, the seats in the new NSX have been designed to offer superlative comfort and support. Alcantara is placed in the center section of the seat to increase lateral grip, while smoother leather is applied on the bolsters to allow freedom of torso rotation during cornering as well as easy of ingress and egress. Developed through extensive testing and pressure mapping measurements, these seats more in conjunction with the padded center console and door panel to provide whole body support during high G cornering.
2017 ACURA NSX: Chassis
The all-new 2017 Acura NSX chassis carries forward the tradition of sophisticated engineering and advanced design while taking on-rails handling performance, combined with sophisticated ride quality and refinement to an all-new level in the supercar class.
Athletic performance is assured through the Advanced Sport Package, a design and packaging concept that sees major components including the powertrain, fuel tank and lithium-ion battery pack optimized for compactness as well as outstanding weight distribution and an extremely low center of gravity (CG).
The platform of the NSX not only possesses the highest degree of structural rigidity ever engineered into an Acura vehicle, it also achieves the lowest levels of noise, vibration and harshness (NVH) of any competitive vehicle.
The highly rigid platform structure, advanced front and rear suspension with Magnetic Ride (MR) dampers, finely-tuned variable gear ratio electric power steering and next-generation Super Sports Brake Concept featuring Brembo performance brakes and regenerative braking capability inspire absolute driving confidence—whether taking a sweeping turn at high speed on the race track, negotiating a multitude of tight corners on a winding mountain road or taking an extended trip out on the open highway.
With the newly designed twin-turbocharged 3.5-liter V6 engine, special consideration was given to how the engine would be secured to the chassis in order to achieve the highest structural rigidity while producing the lowest levels of noise, vibration and harshness (NVH). The solution was to create an engine cradle system that combines hydro-engine mounts with a rigid aluminum sub-frame plate that simultaneously supports the engine while acting as a vibration and noise inhibitor. Engine mounts are ideally located to minimize pitch and roll movement of the powertrain mass. Testing and analysis demonstrated that this novel configuration provides notably improved vehicle handling performance while exceeding targeted NVH levels.
The NSX’s all-aluminum, fully independent front and rear suspension system, equipped at all four corners with third-generation active magnetorheological (MR) dampers, is optimized for high-strength, low unspring weight, and supercar response while maintaining a high degree of comfort and ride compliance.
The all-aluminum front suspension has been optimized with compact and lightweight components and suspension geometry developed for superior handling performance, crisp and communicative on-center steering feel, and excellent stability.
Additional specifics of the front suspension that help achieve exceptional handling performance and refinement include:
- Double wishbone suspension design
- Double ball joint lower arm design to eliminate the TMU drive force related steering feedback
- Third-generation Acura MR dampers with even quicker response and the widest-ever damping range
Featuring lightweight all-aluminum components, the rear suspension employs a sophisticated independent multi-link design.
Rear suspension features:
- Optimized multi-link geometry
- High lateral rigidity
- Third-generation Acura MR dampers with even quicker response and the widest-ever damping range
“It was a huge challenge to create a lively and communicative Electric Power Steering (EPS) for the driver that would be truly worthy of a next-generation Acura NSX,” said Chris Dundon, Chief Chassis Engineer. “But by optimizing the mechanical components within the system, plus careful tuning of the software, we were able to achieve our goal of delivering highly responsive steering with outstanding driver feel.”
A key design feature to help improve driver feel through the Electric Power Steering (EPS) system was the addition of dual ball joints for the front suspension lower arms, providing for substantially better “oneness with the road,” according to Dundon.
The NSX makes use of a dual-pinion (with rack-mounted assist motor) electric power steering (EPS) system with a variable gear ratio. When on center, the ratio remains constant and is tuned for optimal high speed control and stability. Off center, the gear ratio becomes quicker for improved turn-in and maneuverability at low and mid speeds. This also minimizes the need for hand-over-hand motion to help drivers keep their hands on the steering wheel.
Furthermore, this sophisticated steering system links the vehicle stability assist (VSA) and EPS to help detect handling instability on slippery roads and under braking for greater vehicle control and an increased safety margin when driving in adverse conditions.
Next-Generation Super Sports Brake Concept
Seamlessly integrating both mechanical (friction) and electric-servo (regenerative) brake systems, the NSX provides exceptionally precise, linear and fade-free brake performance in almost any driving condition.
The Brembo braking system consists of large six-piston aluminum monoblock calipers with two-piece 14.5-inch ventilated rotors up front. The rear uses four-piston aluminum monoblock calipers and 14.0 inch ventilated rotors. A two-piece brake rotor eliminate rotor distortion at high heat allowing for consistent pad to rotor contact and improved heat dissipation. Themonoblock brake calipers have been designed with high rigidity to provide even pressure distribution. Ultra high-performance carbon ceramic brake rotors are available as a factory-installed option.
Excellent brake cooling at both front and rear has been achieved as an integral part of the total airflow management package. Extensive research and development work has been done to maximize the cooling efficiency and performance of the rear brake system. Typically, effective brake cooling at the rear of a mid-engine vehicle is difficult due to component packaging and proximity of the engine and transmission. NSX engineers devised a clever solution by creating openings beneath the vehicle and utilizing portions of the hollow rear sub-frame as ducts to force feed air to the rear brakes.
The standard wheel design package for the new NSX includes lightweight alloy wheels with “Y”-style spokes wrapped in Continental Conti-Sport Contact 5P tires (245/35ZR19 front; 305/30ZR20 rear) developed jointly with Continental.
The unique “Y-wheel” design is a result of the NSX engineering team’s extensive research to find the strongest spoke structure while using the least amount of material in order to save unspring weight. Forged in high-strength aluminum, the result is a weight savings of nearly 7 pounds per set and lower total weight than any wheels of similar size and material composition within the NSX’s segment.
Additional wheel/tire options, including a track-focused tire, will be available.
Finding the ideal weight distribution, center of gravity, shape and placement of the fuel tank was a difficult design task, especially when taking into consideration protection in the event of a rear-end collision. The solution was a design that uses twin tanks composed of a specialized resin material that allowed for tremendous flexibility in the freedom of the shape of the fuel tanks for optimal packaging and enhanced safety. The tanks are centrally located between the engine and the IPU.
Integrated Dynamics System (IDS)
The NSX Integrated Dynamics System (IDS) provides the driver with four selectable dynamic modes—Quiet, Sport, Sport+ and Track. The system integrates all of the vehicle’s dynamic chassis and powertrain systems—steering, brakes (mechanical and electro-servo), throttle, vehicle stability assist, magnetorheological dampers, engine, transmission, and Sport Hybrid SH-AWD control systems.
From the available all-electric operation of Quiet mode to the closed circuit, maximum performance capacities of Track mode, IDS progressively dials up the dynamic characteristics of the vehicle based on the needs of the driver and the driving environment.
In addition to these dynamic system variations, IDS varies cabin sounds via Active Exhaust Valve (AEV) and new Intake Sound Control (ISC). ISC uses twin pipes with an electrically controlled valve to vary the sound being transmitted from engine air intake system to twin outlets in the rear uppermost portions of the cabin. Utilizing these technologies, IDS is able to fine-tune cabin sound quality and volume to match the dynamic character of the vehicle in Quiet, Sport, Sport+ and Track modes. Of note, there is a full 25 dB volumetric sound difference between Quiet and Track modes—a tremendous variance in audible sensation.
Quiet mode prioritizes electric-only driving at lower speeds, maximizing energy efficiency and minimizing cabin sound. The vehicle uses the TMU for initial launch from a standstill. When power demand requires the engine, it starts more quietly than in other modes and maximum engine speed is limited to 4,000 rpm, while the Active Exhaust and Intake Sound Control valves are closed for a more hushed operation. The transmission shift map also prioritizes lower engine speeds. The Driver Interface (tachometer and center console information display screen) features a cool and quiet blue color.
Sport mode takes advantage of the Sport Hybrid system to offer the driver a direct responsive vehicle or a more relaxed vehicle according to their driving inputs. Compared to Quiet Mode, it eliminates the 4,000 rpm limit on the engine and provides a more aggressive throttle map for quicker response. A more aggressive transmission shift map holds gears longer and allows higher rpm shift points. The Intake Sound Control system and the Active Exhaust Valve are activated, allowing exhaust and intake sound to permeate the cabin for a more emotional driving experience. Like the Quiet mode, sport mode provides idle stop function. The Sport setting is the default setting in normal vehicle operation.
Sport+ prioritizes maximum drivetrain response and dynamic performance with faster up- and down-shifts of the 9 DCT and still more aggressive throttle mapping. Maximum use of the electric motor torque provides more explosive acceleration. Increased agility is achieved by harmonizing a more aggressive Direct Yaw Control setting that works in concert with the magnetorheological dampers, Agile Handling Assist, and the Electric Power Steering System—perfect for a spirited drive on a winding road. It also offers the driver a higher degree of steering feedback, while intake and exhaust note sounds via Active Sound Control are further increased for an even more exhilarating and emotional driving experience. The TFT Meter sports an aggressive yellow “con-trail” along the tachometer needle supporting easy recognition of engine RPM. Red highlights for the center console information display also reinforce that the driver is in now in Sport+ mode.
Optimized for circuit driving, Track mode invokes the most aggressive settings and parameters to deliver the fastest and most consistent lap times possible, along with maximum acceleration from a standstill when utilizing launch control mode). The braking system offers enhanced performance-oriented pedal feel. Up/down gearshift execution of the DCT and performance of the Super Hybrid SH-AWD and active driver aids (VSA, AHA) are programmed to support circuit limit driving, and an even greater amount of engine intake sound permeates the cabin for a more heightened and emotional driving experience offering enahanced driver feedback even when wearing a helmet.
This setting also prioritizes the lithium-ion battery state-of-charge to maintain a consistent level of torque delivery and direct yaw moment from the three electric motors to ensure consistent dynamic response and lap times.
Of note, the VSA operation is progressively “loosened” from the IDS Quiet mode up to Track mode, enabling a progressively higher degree of freedom for the driver in exploring the dynamic capabilities of the NSX. In “Track” mode, the VSA system can also be completely disabled by the driver. The NSX IDS system has the world’s first custom setting menu that allows the driver to configure the vehicle’s mode during startup. For example, drivers can program the car to always start in Quiet or Sport mode, along with the ability to schedule the NSX to operate exclusively in Quiet mode during any specified time period such as the early morning to avoid waking the neighborhood.
By combining timeless NSX values and advanced technologies to create zero delay performance in all aspects of the vehicle, the next generation 2017 Acura NSX represents a completely new and uniquely Acura expression of what a supercar should be—with superior ergonomics, groundbreaking design and supercar thrills every day without compromise.
In challenging to create a New Sports eXperience the next generation NSX will provide an intense and personal connection between the driver and machine that establishes a new and paradigm-challenging definition of supercar performance.
2017 ACURA NSX: Specifications and Features
Preliminary information, subject to change
Power Unit Sport Hybrid SH-AWD Power Unit Front wheels: mechanically independent from rear power unit components, two electric motors (Twin Motor Unit); Rear wheels: Twin-turbocharged V-6 gasoline engine with one Direct Drive Motor and 9-speed DCT Maximum Total System Power 573 hp Approx. Top Speed 191 mph ENGINE Type Twin-turbocharged DOHC V6 Layout Longitudinally mid-mounted Displacement 3493 cc Horsepower – SAE Net 500 hp @ 6500-7500 rpm Torque 406 lb.-ft. @ 2000-6000 rpm Maximum Engine Speed 7500 rpm Power Output Per Liter 143 hp/liter Bore and Stroke 3.6 in. x 3.5 in. Compression Ratio 10.0:1 Valve Train 24 Valve, IN/EX VTC, chain-driven camshafts Intake Valve Construction Forged steel Exhaust Valve Construction Forged steel , sodium-filled Valve Angle 30 degrees (include angle) Cylinder Block and Head Material Aluminum alloy Cylinder Bore Lining Plasma transferred wire arc thermal spray Cylinder Bank Angle 75 degrees Crankshaft Construction Forged steel Piston Construction Cast aluminum with integrated cooling channel Connecting Rod Construction Forged steel, dowel pin Fuel Injection Direct and port Throttle Control Drive-by-Wire throttle system Fuel Requirement Premium unleaded Lubrication Dry sump system with 6-rotor scavenge pump Oil Type Synthetic 0W-40 Cooling system Liquid and oil cooling Exhaust System Layout Dual catalytic converter, dual path per bank TWIN TURBOCHARGERS Turbocharger Type Single vane Maximum Boost Pressure 105 kPa (1.05 bar) Turbine Construction Inconel Wastegate Control Electrical Recirculation Valves Air bypass type Intercooler Dimensions Width 232.2 mm; Height 382 mm; Thickness 64 mm REAR DIRECT DRIVE MOTOR Type Water-cooled motor/generator Layout Direct drive situated between engine & transmission; Crankshaft output shaft-attached permanent magnet rotor & in-engine body- copper windings Horsepower @ rpm 47 @ 3000 Torque @ rpm) 109 lb.-ft. @ 500-2000 TRANSMISSION & REAR AXLE Type 9-Speed Dual Clutch Transmission (9DCT) 1st Gear Ratio 3.838 2nd 2.433 3rd 1.778 4th 1.428 5th 1.211 6th 1.038 7th 0.881 8th 0.747 9th 0.634 Reverse 2.395 Rear Axle Ratio 3.583 Limited Slip Differential – Wet Multi Plate Torque bias ratio: Drive 2.0, Coast 2.6, 30N-m Pre load FRONT TWIN MOTOR UNIT (TMU) Type Twin traction motor/generator Layout Independent, twin motors packaged back-to-back with a single clutch, gear-linked system Horsepower @ rpm 36 + 36 @ 4000 Torque @ rpm 54 +54 lb.-ft. @ 0-2000 ADDITIONAL POWER UNIT CONTROLS Integrated Dynamics System Four-mode system: Quiet, Sport, Sport+, Track Hill Start Assist Idle-Stop System BODY / SUSPENSION / CHASSIS Chassis Type Aluminum-intensive, Multi Material Body/Frame Construction Multi-material (primarily aluminum) space frame with aluminum and low-density SMC outer panels, and cast aluminum suspension mounting points Ablation Cast Aluminum Nodes Complex high performance aluminum castings for crush zones; World’s first automotive application Corrosion Pre-Treatment Zirconium pre-treat material; Environmentally friendly A-Pillar Structure 3-D Bent and Quenched ultra high-strength steel (1500 Mpa); World’s first application Floor Panel Carbon fiber core Front Suspension Type Double-wishbone, double lower control arm; aluminum Front Dampers Active Gen III magnetorheological coilovers Front Stabilizer Bar Hollow steel, 1.04 in. diameter x 0.13 in. wall thickness Rear Supension Type Multi-link; aluminum Rear Dampers Active Gen III magnetorheological coilovers Rear Stabilizer Bar Hollow steel; 0.98 in. diameter x 0.12 in. wall thickness Front Brake Calipers Brembo 6-piston aluminum monoblock Front Brake Rotor Type Base: 2-Pc Floating Iron Disks w/ Aluminum center
Option: 2-Pc Floating Carbon Ceramic Disks w/ Aluminum center
Front Brake Rotor Size Iron: 14.5 in. diameter x 1.3 in. thick
Carbon ceramic: 15 in. diameter x 1.3 in. thick
Rear Brake Calipers Brembo 4-piston Aluminum Monoblock Rear Brake Rotor Type Base: 2-Pc Floating Iron Disks w/ Aluminum center
Option: 2-Pc Floating Carbon Ceramic Disks w/ Aluminum center
Rear Brake Rotor Size 14.2 in. dia. X 1.3 in. thick (both iron and carbon ceramic) Steering Type Variable ratio rack & pinion; Dual-pinion EPS Steering Wheel Turns, Lock-to-Lock 1.91 Steering Ratio Variable progressive; Range: 12.9:1 (on center) to 11.07:1 Turning Diameter, Curb-to-Curb (ft) 39.7 ft Front Wheels 19×8.5J Forged Aluminum Front Tires 245/35ZR19 93Y SOT Rear Wheels 20x11J Forged Aluminum Rear Tires 305/30ZR20 103Y SOT Spare Tire Tire Repair Kit Fuel Tank Layout Twin fuel tanks mounted between the engine and IPU EXTERIOR DIMENSIONS Wheelbase 103.5 in. Length 176 in. Height 47.8 in. Width 87.3 in Track (front/rear) 65.2 in. / 63.7 in. Ground Clearance (unladen) 3.7 in. Approach/Departure Angles 9.2° / 12.9° CAPACITIES & WEIGHTS Fuel Tank Capacity 15.6 gal Curb Weight (without options) 3,803 lbs. Weight Distribution (front / rear without options) 42% / 58% INTERIOR DIMENSIONS Seating Capacity 2 Headroom 38.3 in. Legroom 42.8 in. Shoulder Room 57.6 in. Hip Room 54.5 in. Cargo Volume (behind rear engine compartment) 3.9 ft3 Passenger Volume 44.0 ft3 EPA MILEAGE RATINGS / FUEL Fuel Economy Ratings TBD Fuel Type Premium ACTIVE SAFETY FEATURES Vehicle Stability Assist™ (VSA®) with Traction Control Anti-Lock Braking System (ABS) Electronic Brake Distribution (EBD) Brake Assist Multi-Angle Rearview Camera with Dynamic Guidelines Tire Pressure Monitoring System (TPMS) with Location and Pressure Indicators LED Daytime Running Lights (DRL) PASSIVE SAFETY FEATURES Single-Stage Driver, Dual-Stage Passenger, Multiple-Threshold Front Airbags (SRS) SmartVent® Front Side Airbags One-Row Side Curtain Airbags with Rollover Sensor 3-Point Seat Belts with Automatic Tensioning System Upper Tether for Child Seat on Passenger-Side Driver’s and Passenger’s Seat-Belt Reminder DRIVER ASSISTIVE FEATURES Cruise Control Auto High-Beam Headlights Corner and Backup Sensors EXTERIOR FEATURES Flush-mounted automatic power pop-out door handles Auto pop out upon approach with keyless entry fob Capless Fuel Filler Radio Antenna Integrated front windshield type Acoustic Windshield Acoustic Glass Rear Cabin Window LED Brake Lights Variable Intermittent Wipers Remote keyless Smart Entry system Side Mirrors Body-colored power heated with reverse auto tilt-down and integrated LED turn indicators; Optional memory feature Security System Headlamps Acura Jewel Eye™ LED type with Auto-On/Off Body Panels Composite Roof Panel Aluminum or optional exposed-weave carbon fiber INTERIOR & COMFORT / CONVENIENCE Beverage Holder Two-cup holder unit that slides into a slot in the center console on passenger side Automatic Air Conditioning with air filtration system Push Button Start Active Noise Control™ (ANC) Active Sound Control (ASC) Power Windows with Auto-Up/Down Power Door Locks Cruise Control Tilt and Telescopic Steering Column (manual) Center Console Storage Multi-functional storage system Lockable Glove Compartment 12-Volt Power Outlet Power Remote Fuel Filler Door Release Rear Engine Compartment Window Defroster w/ Timer Cargo Area Light Cargo Area Tie-Down Anchors (4 Total) Optional accessory cargo net Illuminated Steering Wheel-Mounted Controls Cruise / Audio / Phone / Display Audio Dual-Zone Automatic Climate Control System with Humidity Control and Air Filtration HomeLink® Remote System Frameles Automatic-Dimming Rearview Mirror Leather-Wrapped Steering Wheel Available carbon fiber trim LED Interior Ambient Lighting Leather–Trimmed Instrument Panel Leather-Trimmed Door Panels Alcantara Roof Lining SEATING Seats Perforated leather and Alcantara-trimmed with manual adjusters; Optional 4-way power adjusters Seat Leather Milano leather standard; Semi-aniline leather option Heated Seats AUDIO & CONNECTIVITY 7-Inch Display Audio with High-Resolution WVGA (800×480) Electrostatic Touch-Screen and Customizable Feature Settings Audio System Standard Audio system: 8 speakers, including subwoofer
Optional ELS Studio Premium Audio system: 9 speakers, including subwoofer
Bluetooth® HandsFreeLink® Bluetooth® Streaming Audio MP3/Auxiliary Input Jack MP3/Auxiliary Input Jack USB Audio Interface 2USB ports in car
(In glove box) 1.0Amp charge capability & USB connection without Carplay & Android auto connectivity
(In console box) 1.5Amp charge capavility & USB connection with Carplay & Android auto connectivity
AcuraLink® Next Generation SMS Text Message Function SiriusXM® Radio Option Pandora® Compatibility Acura Satellite-Linked Navigation System™ with Voice Recognition and Honda HD Digital Traffic HDMI Interface In rear console HD Radio™ Siri Eyes Free Android Auto Apple CarPlay INSTRUMENTATION Digital Speedometer TFT Screen Tachometer TFT Screen Coolant Temperature Indicator Analog gauge Fuel Level Indicator Analog gauge DYNAMIC TFT GUAGE CLUSTER 4.2-Inch Color TFT Screen 8-Inch Color TFT Screen Integrated Dynamics System-linked Dynamic Meters Meter Graphics Color change: Quiet-Blue; Sport-White; Sport+ and Track-Red Average Fuel Economy Indicator Gear Position Indicator Instant Fuel Economy Indicator Miles-to-Empty Indicator Odometer and Trip Meters (2) Tire Pressure Monitoring System (TPMS) with Tire Fill Assist and Location and Pressure Indicators Exterior Temperature Indicator Compass Turn-By-Turn Directions Customizable Feature Settings COLORS EXTERIOR Valencia Red Pearl Nouvelle Blue Pearl Casino White Pearl Source Silver Metallic Nord Gray Metallic Curva Red 130R White Berlina Black INTERIOR Ebony All interior colors are available with all exterior colors Saddle Red Seacoast FACTORY OPTIONS Carbon Fiber Exterior Sport Package Carbon fiber front spoiler, side sills, rear diffuser;
Dark chrome exhaust finisher
Carbon Fiber Engine Cover Carbon Fiber Roof Carbon Ceramic Brake Rotors Includes choice of black, red or silver brake calipers Carbon Fiber Rear Spoiler Exclusive Interwoven Aluminum Alloy Wheels Choice of machined, painted or polished finish Technology Package – ELS Studio Audio System Includes 9 speakers, Navigation, AcuraLink, front and rear parking sensors Technology Package – ELS Studio Audio with XM Satellite Radio Same as above and adds XM Satellite radio Interior Carbon Fiber Sport Package Includes carbon fiber meter visor and steering wheel garnish, aluminum foot rest and sport pedals Alcantara Headliner Black
Fans of the Back To The Future series have been waiting for this day for 30 years. As seen in Back To The Future 2, today, October 21st 2015 is when Doc Brown and Marty McFly travel to the future from 1985! To celebrate this unofficial 80s-holiday Toyota has Re-created Marty McFly’s Toyota truck seen at the end of the first film and again in the beginning of the second film. Rather than track down a truck from the time period and restore it, Toyota decided to take a 2016 Toyota Tacoma and turn it into a modern replica of Marty’s truck.
Toyota went pretty far to make sure the details of the 2016 version of Marty’s truck matched the version from the 80s, even tracking down the same paint code used on the original truck, restyling the lights to look similar to the earlier design, and most of the original KC exterior components. I’ve gotta say, despite that this is a one-off to celebrate a special occasion I think if Toyota released this car as a special edition Tacoma they’d sell more than a few as it looks pretty damn good! Check out the full gallery and press release below with spec sheet and then let us know in the comments what you think about the truck!
October 21, 2015TORRANCE, Calif. (Oct. 21, 2015) – Toyota is celebrating October 21, 2015 – the futuristic date first introduced in Back to the Future Part II – with a re-creation of Marty McFly’s dream truck. Using the all-new 2016 Toyota Tacoma that went on sale in September, fans in Los Angeles, New York and Dallas can see the truck in major tourist destinations for today only.
To make the 2016 Tacoma look like a modern-day version of the classic from the movie, a number of modifications were made:
- Custom 1985 Toyota Truck Exterior Paint
- Off-road Suspension
- Toyota Racing Development (TRD) Wheels
- BFGoodrich Tires
- Custom front and rear Tubular Bumpers
- Custom Light Bar
- KC HiLites Gravity LED G46
- KC HiLites Daylighter Gravity LED
- Custom “D-4S” Fuel Injection Badging
- Custom Tailgate with Iconic “TOYOTA” Logo
- Custom Vintage Headlight and Taillight Design
- Mud Flaps 1985 Toyota TruckABOUT THE BACK TO THE FUTURE 30TH ANNIVERSARY TRILOGY
Experience the future all over again with the Back to the Future 30th Anniversary Trilogy on Blu-ray & DVD! Join Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and a time traveling DeLorean for the adventure of a lifetime as they travel to the past, present and future, setting off a time-shattering chain reaction that disrupts the space-time continuum! From filmmakers Steven Spielberg, Robert Zemeckis and Bob Gale, this timeless collection includes a new bonus disc with over two hours of extra features such as “Doc Brown Saves the World!”, an all-new original short starring Christopher Lloyd. Hashtag: #BTTF2015 Facebook: https: www.facebook.com/BTTF Website: www.BackToTheFuture.com
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Tags: · #BTTF2015, 2016 BTTF Toyota Tacoma, Back To The Future, Back To The Future 2, BTTF, BTTF 2, Christopher Lloyd, Doc Brown, Features, Flux Capacitor, hoverboard, Hype, JAWS 19, Marty McFly, Marty McFly Toyota Tacoma, Marty McFly Toyota Truck, Michael J Fox, News, nike mag, nike power laces, Oct 21 2015, pepsi perfect
The month of teasers continues! Today we have a teaser of a concept that Lexus is bringing to the Tokyo Motor Show this year and this may just win the award for the most vague teaser ever. Generally speaking when OEMs release teaser images we at least get a hint of a body panel or the full car’s silhouette. However this teaser is almost exclusively just a headlight. There are very small hints of a front vender and hood but really the star of this photo is the headlight.
Believe it or not it gets more vague as the press release to accompany the teaser image is only three sentences! Also, none of those sentences detail anything about the teaser image in question. Really Lexus? A headlight and three sentences? I get that you want to keep things under wraps but if you are going to get people excited for your concept you gotta give us more than a headlight. If a headlight is all you have then give us at least one sentence that hints to what is being teased!
The only thing about this that provides any insight is the title of the release which is “Lexus’ Vision of Progressive Luxury.” Which tells us that this will be a luxury car but given that Lexus is a luxury brand I think most people would have figured that out anyway.
Admittedly it seems like I am being mostly negative about this but I am genuinely interested in what this concept will look like and what it will represent. And to be totally fair, even though all Lexus gave us is a headlight I will admit it is a cool looking headlight. I’m just giving them a hard time because I think the “teaser” strategy is becoming too obligatory. I’d rather an OEM not say anything about what they plan to reveal at an auto show and surprise everyone than put out an incredibly vague image and press release just because its part of the current marketing playbook and this is coming from someone with a marketing degree!
Anyhow, what do you think this concept will be all about? We have very little to go on so its open season on speculation here. Could this be a new super luxury sedan? SUV? Crossover? A hybrid? Maybe a replacement for the CT200h? Click the thumbnail for a bigger picture of this radical headlight and let us know your theories in the comments or tweet to us at @MotorworldHype.
Oh and if you didn’t believe me about the press release you can see it for yourself in its entirety below.
October 21, 2015See it all here, at 13:45 (JST) on October 28th.What do you want to see and know about most from the Lexus booth? Tell us by using hashtag #LexusInTokyo and you may receive an image or video reply from Lexus.
Learn more at: http://www.lexus-int.com/motorshow/2015-tokyo-motor-show/