Hype Video: Lewis Hamilton Vs Facebook

Posted on 09.08.10 | Andrew Beckford No Comments

In the latest marketing stunt by Vodafone (AKA Verizon here in the US) they have decided to put their mobile broadband network against the youngest champion in F1.  The way it will work is that a 2.7km course will be set up for the young driver to navigate and at the same time a Vodafone mobile device will attempt to download a 288MB file of Facebook pictures.  The test will be if the device can finish downloading all the pictures before Hamilton completes the course hence the cool looking CGI F1 car in the promo video.  This race is slated to go down on September 13th so if you want your Facebook picture added to the 288MB file that Hamilton will race against head over to facebookvshamilton.nl to be a part of the race.

 

[Source: DigitalBuzzBlog.com]

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Car Town Facebook Game

Posted on 07.27.10 | Andrew Beckford No Comments

Anyone who knows me can tell you that I am really not big on the Facebook games.  You’ll never find me playing Farmville, Cafe World, Mafia Wars or any of that stuff.  It is not just a personal thing either, I’ve seen what Farmville addiction can do to people!  However, I’ve come across a Facebook game that I think I can actually get behind (and probably become addicted to).  Its called Car Town and it was developed by Cie Games based right here in Long Beach, CA.

Car Town is similar in a lot of ways to other Facebook games that are currently being played but the big and important difference is that instead of tending a farm, running a restaurant, or expanding your organized crime syndicate Car Town is all about earning money to buy the cars you want by playing games and doing “jobs” and also using the money you earn to fix up the cars you own. You can race your cars against your Facebook friends, deliver pizza to other friends to make money, even enter car shows. There is a ton of customization available in the game as well from the cars to your own avatar.

Right now the game is still in beta testing, but since someone thinks I’m cool I had a chance to test it out before its release.  We’ll continue to bring you updates on Car Town until its full launch which should be coming soon!

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Audi Sponsors Tony Stark Innovation Challenge (#IronMan2 @Jon_Favreau)

Posted on 04.27.10 | Andrew Beckford No Comments

It’s hard to learn the story of Tony Stark/Iron Man and not be inspired to create something that could aid in making life better for everyone.  However doing something like that requires a ton of resources, namely money!  Thankfully for all you innovators out there Audi USA is doing their part to help someone’s idea become a reality.  They are the official sponsors of the “Tony Stark Innovation Challenge“. 

 Starting tomorrow this challenge will call on you to record yourself explaining your innovative idea that will make life better through technology.  You can then upload your video to the challenge website where people can rate and comment on your idea.  The winner of the contest gets $15,000 to make their idea a reality!  Cool stuff huh?

Press Release:

Audi announces “The Tony Stark Innovation Challenge”

– Contest calls for ideas for “living better through technology”
– Winner receives $15,000 to help fund their idea and a tech-lovers’ adventure
– Social media program to support the Audi Iron Man 2 integration

HERNDON, Va., Apr 27, 2010 – In celebration of the April 26 world premiere of Paramount Pictures and Marvel Entertainment’s Iron Man 2 in Los Angeles, Audi of America, Inc., announced that it is launching a social media competition called “Stark Expo & Audi Present: The Tony Stark Innovation Challenge” in support of its prominent presence in the film, which releases on May 7. Beginning April 28, consumers can submit up to two-minute videos that showcase their ideas for better living through the use of technology, just as Tony Stark did with the Stark Expo. Participants then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss their ideas. Full contest information and rules are available at www.TonyStarkInnovationChallenge.com.

“Achieving progress through technology is the message behind Iron Man 2, and this idea is fundamental to Audi,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The partnership in Iron Man 2 celebrates our shared focus on innovation, and this contest allows anyone with a great idea to not just express it, but potentially make a true difference within their industry.”

“The Tony Stark Innovation Challenge” mirrors Tony Stark’s desire to take Stark Industries in a new direction, using his vast intellect and resources to eradicate problems through technology. Submissions will be judged by Audi on their ability to:

• Make the world a better place by solving a problem or improving an existing solution
• Articulate and demonstrate expertise of the “better living through technology” philosophy
• Have a scalability and adaptability to potentially change the way we live
• Showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark
• Appeal to the general audience as viewer ratings will help determine top entries

The winner will receive:
• $15,000 in funding to develop their concept
• Their experience documented and featured on www.audiusa.com
• A four-day trip for two to California including air transportation, hotel and meals
• Transportation in the latest innovation from Audi, the 2011 A8
• Spa treatments, tailored cocktail attire, and grooming to perfect their Stark style
• A tour of Audi Design Center in Santa Monica
• A VIP day with the ICON Aircraft team, joining them in flight and water testing of the innovative ICON A5 aircraft (one of Tony Stark’s toys)
• A day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack

Audi will also be lending its support to the film through activities including a month-long late night TV and national cable campaign and an online presence on Fandango.com and Movies.com. The brand is also unveilng an all-new Audi Iron Man ad that will run in cinemas in the month leading up to the film release. Additionally, Audi is sponsoring the re-launch of Marvel.com that will include a digital comic book featuring the R8 Spyder.

Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be showcased in the film.

The video submission period starts April 28, 2010 and ends June 9, 2010. The voting period starts April 28, 2010 and ends June 13, 2010. Approved submissions will be posted to the site within 48 hours. Users can rate video submissions once per day, for the length of the contest participation period on a scale from one to five. Final ratings will be calculated toward the final score of each entry and will help determine the grand prize winner. Finalists will be selected shortly after the submissions end. Clearance, notifications and interviews will take place between June 17, 2010 and June 25, 1010, and the winner will be announced the week of June 28, 2010. Prizes will be redeemed in August 2010. Submissions are only accepted in English and from residents of the 50 U.S. and D.C. who are 18 and over and who possess a valid driver’s license.

 

 

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Formula D DRIFTStream 2010

Posted on 04.08.10 | Andrew Beckford No Comments

I love it when Formula D comes to Long Beach or Irwindale because both areas are pretty close to us but it is a total bummer when Formula Drift is out of town and I have to hover over twitter or call up one of our ninjas to get current info.  Well thanks to YoParts.com and Formula D those days are over!  Formula Drift has just announced “DRIFTStream 2010″.  Now you can see each round LIVE by either watching the feed on Formula Drift’s website, installing the DRIFTStream app on your facebook page, or even on your smart phone!

Formula D Live Feed: http://formulad.com/live/

Facebook App: http://apps.facebook.com/formulad/

Mobile App: http://agent.whoopapp.mobi/(S(i2npqb45c4nnod45arkkml45))/Welcome.aspx?a=yo&p=0987

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Muteki Green SR35 Lug Nuts @EvasiveMtrsprts

Posted on 04.06.10 | Andrew Beckford No Comments

Right now Evasive Motorsports is offering a special on Green Muteki SR35 Lug Nuts.  If you visit their facebook page and hit “like” on their post about the lug nuts you’ll get a coupon for $10 off if you decide to pick up a set.  Not bad!

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Hype Event: XDC Round 1 Irwindale Results

Posted on 03.22.10 | Andrew Beckford No Comments

The drift season got off to an early start over the weekend as the Xtreme Drift Circuitor XDC kicked off its first event ever at Irwindale Speedway.  If you haven’t already been filled in the XDC is a new semi-pro drifting series designed to feed new talent into Formula D, upper echelon of professional drifting in America.  Grassroots drifts came from all around the country and even some from as far as Canada to compete in the XDC’s first event ever.  There were a few pros that made appearances as well such as Alex Pfeiffer, Jeff Jones, and Forrest Wang. 

Surprisingly many of the more experienced drivers were taken out by before the competition was widdled down to the final four.  Alex Pfeiffer fell to Forrest Wang in the first battle of the top 16 and then Forrest himself was booted out in the great 8!  So who won? Dave Briggs from Canada was on fire all day and took first place, $3,000, and a spot in the Pro-AM nationals.  Quoc Ly and Jeff Jones took second and third respectively.

All in all I’d say that this event went off pretty smoothly and had a much bigger turn out than most expected.  My only gripe was that photographer areas on track were few and far between.   As such I pretty much focused most of my shots in the ReMIX car show area which was pretty awesome in and of itself by the way.

To see the full gallery of photos just check out our album on our facebook page.

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Scion Creates Facebook App For New tC Release Series

Posted on 02.23.10 | Andrew Beckford No Comments

I know Scion’s don’t show up on this site too often (unless it has a NASCAR engine in it and was converted to RWD) but I thought this was kind of cool.  Scion released this new Facebook app that syncs with your page and allows you to customize your own release series tC then when you’re all done you can make your own custom video with the car you made and show it off.  More OEM’s should do stuff like this!

Press Release:

Take a Virtual Ride in the New Scion tC RS 6.002.17.2010 – Just unveiled on February 9th, the new Scion tC RS 6.0 made its big debut at the Chicago Auto Show in a limited edition Speedway Blue. With only 1,100 to be produced, Scion is commemorating the tC RS 6.0 by releasing a socially integrated video that puts you and your friends in the front seat. Experience the new Scion tC firsthand using Facebook Connect, where profile info and photos are integrated within the video to provide a unique virtual experience. By visiting Scion.com/RStC, Facebook users are invited to take part in this personalized interactive video in addition to checking out vehicle specs, news, photos and more.

The Scion tC RS 6.0 limited edition offers:
– RS Body Side Graphic
– Alpine Premium Audio with Navigation
– Color-Tuned Seating Surface
– Leather Wrapped Steering Wheel
– Stainless Steel Numbered Badge

The 6.0 also boasts a host of features found within the Alpine stereo, including a 4.3″ touch screen, HD Radio and iPod/USB connectivity. Never be lost again with top-of-the-line flash based GPS navigation, turn by turn voice instructions and 3-D map view option.

But it doesn’t stop there as Scion A/V continues to bring you the hottest new artists and exclusive events. Always know where the party is at with Scion – RSVP at scion.com/houseparty.

The tC RS 6.0 model will carry a manufacturer’s suggested retail price (MSRP) of $18,620 with a manual transmission, and $19,420 with an automatic transmission.The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

 

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Dodge Presents Super Beard Bowl

Posted on 02.09.10 | Andrew Beckford No Comments

You already saw yesterday that our favorite superbowl car commercial was Dodge’s “Last Stand“.  Well we just found out from Dodge themselves that following on the heels of all that testosterone will be a contest dubbed the “Super Beard Bowl”.  Contestants will send pictures of their clean shaven faces to Dodge’s Facebook page as a “before” marker.  Then when the contest ends on March 21st the “after” pictures will be posted and voted on by the Facebook universe.  Whoever the interweb chooses as the best beard winner will have their choice to attend any Dodge Motorsport race they want (we would suggest a World Challenge series race, those Comp Coupes are awesome).  You can check out the full press release and rules below.

Press Release:

The Dodge Car Brand Dares Consumers to be the Master of their own Face

  

  • ‘Super Beard’ contest kicks off in tribute to ‘Man’s Last Stand’ Super Bowl advertising spot
    Contestants are challenged to grow a ‘super beard’ during six-week contest; photos posted and judged via the Dodge Car Brand Facebook page
    Grand prize weekend for two to a 2010 Dodge Motorsports race of choice

Who says you shouldn’t grow a beard? Grow one because you want to, grow one because you can! Be the master of your own face – the Dodge Car Brand dares you to take a stand. The “Super Beard” contest started on Sunday, Feb. 7, on the Dodge Car Brand Facebook page. The contest runs Feb. 7 – March 21.

“Super Beard is a unique and fun way to connect with potential and existing Dodge Car Brand customers through social media outlets like Facebook,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand, Chrysler Group LLC. “The contest aligns perfectly with the fun loving attitude and spirit of the Dodge consumer, and gives us an excellent opportunity to showcase the brand’s new perspective and desire to have a more direct conversation with its most passionate customers.”

Participants in the Super Beard contest are encouraged to grow the biggest super beard they can within a six-week time period. Contestants may join the contest at any time by uploading a “clean shaven” photo. Each contestant is required to upload a minimum of two photos in order to be eligible to win. Contestants are able to upload up to six photos to share with their friends to encourage voting.

Prizes include:

1.     Voters’ Choice Round  – Grand Prize (1), public voting determines the Grand Prize winner whose photographs received the most votes.

o     Prize: Weekend for two to a 2010 Dodge Motorsports race of choice      

2.     Judges’ Choice Round  – Honorable Mention Prizes (2), a panel of judges consisting of Dodge Car Brand employees will review and select two honorable mention prize winners whose photographs best portray the contestant’s growth of a beard. Judging is based on overall quality, appearance, creativity, quality of facial hair, originality, skill and content.

o     Prize: SRT Track Experience Gift Certificates  

3.     Weekly Sweepstakes Prizes  – Voters are automatically eligible to win a weekly prize (6) simply by casting their vote. Voters may receive a maximum of one weekly sweepstakes entry each calendar day by voting on three individual photographs.

o     Prize: Dodge Prize Pack
The Super Beard contest pays tribute to the all-new Dodge Charger R/T commercial “Man’s Last Stand.” Whether he’s walking the dog at 6:30 a.m., eating more fruit, putting the toilet seat down or watching vampire TV shows with his significant other, “Man’s Last Stand” offers an inside look at the lengths men will go to in order to drive the car they want. The all-new 60-second spot, featuring the 2010 Dodge Charger R/T, aired during the second quarter of the Super Bowl on Sunday, Feb. 7.

Through the new commercial, the Dodge Car Brand begins to re-establish its commitment to consumers who love driving expressively designed vehicles that serve as a form of self expression and are exhilarating to drive, while informing all viewers that the Dodge brand has a renewed energy and focus.

The Super Bowl ad can be seen at www.Dodge.com  .

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Hype Preview: Enkei PF01

Posted on 10.14.09 | Andrew Beckford No Comments

A little while ago Enkei dropped a teaser image of a new wheel dubbed the PF01 that will make its debut at this year’s SEMA.  According to Enkei the new PF01 will be “ultra-lightweight” and will actually come in less than the RPF1 on the scales.  We’ll try to keep you posted on this until it makes it’s official drop on November 2nd.  If the front looks anywhere near as good as the back then this wheel is going to blow up big.

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