There are a lot of reasons to love Audi. What’s not to like about the super luxury A8 sedan? Or the more sporty A7? Seriously how many people out there don’t like the R8? If you are into luxury sedans or exotic cars that are livable then Audi is pretty much the way to go. Although this year in Los Angeles Audi was actually putting most of their energies behind their new A3/S3 compact. Yes, the little guy got center stage at the Audi booth this year!
So why is Audi showering so much attention on the A3? Well there are two answers to that really. The first is that the A3 is getting a refresh in looks and performance for 2015. The second is that the new A3 will also play host to a bunch of new tech including being the first car with 4G LTE connectivity as part of the next gen “Audi connect” system. The Audi Connect system will also allow for the installation of existing apps as well as future Audi-developed apps. Essentially the new A3 line could end up becoming a smart phone with wheels.
What about the performance you say? Well over the course of the next 18 months Audi plans to grant the A3 with 4 engine options: a standard 1.8 liter TFSI 170hp engine, a 2.0 liter TFSI 220hp engine, a 2.0 liter TDI clean diesel 150hp engine, and for the S3 a 2.0 liter TFSI 290hp engine. For those who wish to really be environmentally friendly Audi announced that by early 2015 an A3 sportback e-tron PHEV (plug-in hybrid) will be available in the U.S. It will run off a gasoline engine and a 100hp electric motor. So, if anyone out there is interested in the A3 they will have many different flavors to choose from.
Apart from the A3 Audi featured plenty of other vehicles in their exhibit including the awesome S7 and the new R8 with a factory ”Sepang blue” matte exterior treatment. In other words the Audi booth is just one big piece of eye candy with a carbon fiber wrapper. Definitely worth checking out! For now you can click any of the thumbnails above for a full size picture and you can scroll below for official videos from Audi of the A3 and S3.
In just 10 days Xbox One will be released upon the world and all of us crazy kids can finally get our hands on Forza Motorsport 5. In anticipation, or maybe just to goad us further, Microsoft has released two new gameplay videos. One of the Lotus E21 F1 car taking a full lap around Yas Marina Circuit and another of the Audi R18 taking a lap of LeMans. Both videos will make you throw tantrums and ask “Why don’t I have Forza 5 now?! Waagghh!” Just me? Ok nevermind… Just watch the videos!
To celebrate their recent success with their DTM team and driver Mike Rockenfeller Audi is releasing a special “DTM Champion” edition A5 coupe later this month (Oct. 21st). Actually, it is more of a special dealer option package but either way its limited and its kind of awesome. The package includes a color matched fixed rear wing, special 20 inch aluminum wheels, DTM badging, and comes in one of three colors (Misano Red, Daytona Grey, or Glacier White).
Only 300 of these packages will be produced and will come in at a cost of 1,900 Euros which is about $2,600. Although the fact that the press release only mentions the price in Euros is a pretty strong indicator that this package won’t bee seen at American Audi dealerships.
Although if you “know a guy” maybe you can get one shipped over. That would score major jealousy points with fellow Audi-philes! For now you can click the thumbnail below for an HD-sized picture of the DTM Champion package so you can see all the little details.
Attractive extras emphasize the individuality of the special edition model: DTM badges on the door sill trims, the fenders and the side sills add further styling touches. Other special features are the fixed rear wing in body color and exterior mirrors in aluminum look. 20-inch cast aluminum wheels in 5 V-spoke design round out the equipment list. This special package is priced at 1,900 euros.
The special edition A5 DTM Champion model can be ordered from October 21 and is available in the colors Misano red, Daytona gray and Glacier white. There is a choice of four engines: 2.0 TDI quattro with 130 kW (177 hp), 3.0 TDI quattro with 180 kW (245 hp), 2.0 TFSI quattro with 165 kW (225 hp) and 3.0 TFSI quattro with 200 kW (272 hp).
Audi is celebrating the success of Mike Rockenfeller with the special edition “A5 DTM Champion” model. Production of the model is limited to 300 units and will not only excite fans of “Rocky”. With victory in Zandvoort, the Audi works driver won the 2013 DTM season with races to spare, thus securing his first ever title in the popular touring car series.
It may be a while before I could ever afford an Audi but I will be forever grateful to them for giving me a reason to express my Iron Man fanboy-dom all over this blog! And with Iron Man 3 less than a week away I am in full nerd mode! In today’s flimsy excuse I present a recently released video from Audi which takes the audience into Tony Stark’s famous workshop. Not only is his workshop where most of his inventions, including the Iron Man suit itself was born but it also doubles as the garage for all of his rides, including his two Audi R8′s (5.2 V10 and eTron). Take a look at all of his “cool stuff” (see what I did there?) below.
Leave it to Audi to give me an excuse to pour my Iron Man fanboy-ism all over this site! All the other shell head fans out there who happen to be gearheads will be happy to know that Audi has just launched an Iron Man 3 microsite in cross promotion with their new e-tron A3 hatchback.
The site has a few cool widgets that show off what the main characters of Iron Man 3 will be driving i.e. Tony Stark behind the wheel of an e-tron R8 (probably powered by an arc reactor?) and Pepper Potts on the wheel of the new A7 sport back. There is also a ton of video, wallpapers, and other features that will launch later.
Go now! Go play with the site! Its awesome! Just click the red text above! Also in case you have lived on another planet for the last few months you can scroll down and watch the latest Iron Man 3 trailer below first.
St. Patricks day weekend was cause for celebration for many people all over the country but it was also a big weekend for motorsport freaks like us. In addition to Sebring the past weekend also saw the return of Formula One. I decided to kick the weekend off by paying a visit to one of my favorite meets: Cars & Coffee in Irvine.
It was the first time I had been to the meet since the start of the year so I wasn’t really sure what to expect. I was pleasantly surprised to see an even more eclectic mix of cars than I was used to. There was everything from million-dollar exotics to a few rare classics. I even saw a crazy turbo-diesel zombie apocalypse truck! (more on that in a later post).
However, I would have to say the meet’s biggest attention getter was a genuine Bugatti Veyron brought by Symbolic Motor Cars of San Diego. As jaded as I am these days even I am still impressed with a Veyron sighting. I have only been in the presence of Bugatti’s hyper-car four times and only two of which (counting the weekend) were “wild” sightings.
All in all it was a great trip. If you haven’t been to Cars & Coffee I would highly recommend checking it out. If you’re saying to yourself: “Hey jerk, I don’t live in Southern California!” I would say “don’t interrupt me while I’m talking!” See, the cool thing about Cars & Coffee is that it is something of an organization now so there are meets in several places all across America; even in Europe! Just head to CarsAndCoffeeOnline.com to find the closest meet to you.
The real beauty of a 24 hour endurance race are the participants. Even though major media outlets tend to focus on a few major, well-funded teams in reality there are many other teams big and small who participate in races like this. Each team, no matter how big or small has their own story of how they got there and furthermore how they endured (no pun intended) something as grueling as a 24 hour race. In addition to the teams there is also the hundreds of photographers and journalist running from corner to corner, in and out of pits, searching for new spots to try and capture compelling still shots of an incredibly fast sport. There are also the fans, some of which traveled from great distances all just to sit in one seat or stand in one spot for hours to cheer on their favorite driver, team, car as it passes by them once every few minutes are so.
What is it like to walk in the shoes of each one of those people? What is an event such as that like for them? This is what my favorite cinema crew Clash Production asked themselves when they produced their latest video for Audi. Titled “Competition: A Thousand Experiences”, the guys at Clash attempt to briefly put you in the same place for as many people as possible as Audi competes in an endurance race. From driver, to mechanic, to crew, to photographer, to a fan, viewers of this video get a few seconds in something of a “first person perspective” view with each of those people all wrapped up in a near two minute piece of cinematic art.
Heads up: all the text associated with the video including the title and its YouTube description is all in French. However, it is not necessarily to understand the text to enjoy the video. Although if you really need to know that badly then you can always use Google translate. Anyhow, scroll down and enjoy the video below!
Anyone that knows me knows how much of an Iron Man fanboy I am so no one was more giddy than I was when the official Iron Man 3 trailer was released. I seriously watched the trailer like, 10 times! I figured it could not get any better until A: another trailer is released or B: the movie comes out. However today a tweet from Audi sent millions into an instant nerdgasim when they confirmed via an Instagram pic from the set of Iron Man 3 that Tony Stark has ditched the Acura NSX convertible concept and has come back to Audi with An R8 e-Tron!
Fitting that it would be an e-Tron is it not? Maybe it’s powered by a mini-arc reactor similar to the one that powers his suits? Maybe we will find out when the movie releases in May 2013. Either way its great to see the “Billionaire Genius Playboy Philanthropist” and Audi back together!
If you have not seen it yet, check out the official Iron Man 3 trailer below:
Clash Productions is a film team from France that produces some of the most dynamic, moving, impactful automotive flicks on the internet. They have expert editors, directors, and photographers and they probably know enough about the entire adobe suite to write their own book. However, sometimes a good video does not need a lot of special effects, camera pans, or fancy tricks to be good, just a camera in the right place at the right time is the only thing required as demonstrated below.
What you are about to watch is a gentleman getting the ride (and scare) of his life in a genuine Audi R8 5.2 LMS race car driven by Stephane Ortelli at the Bugatti circuit in Le Mans. If you can, you will want to turn up your speakers while watching this. Trust me on this one…
It is often said by many OEMs that they use motosports as a test bed for technologies that will crossover into their road cars. Of all the manufacturers who subscribe to that practice, Audi is well known for making nearly direct translations from track to street. Many of the things Audi lover’s enjoy today: Quattro, TDI, etc all came directly from Audi’s race efforts. In a new video series by Audi called “Moments Of Truth” we get some insight behind the historic moments when some of the most well known Audi innovations were born and proven. In the episode below we get the story behind Audi’s legendary 5 cylinder engine used in their 1989 IMSA/GTO race car at Sears Point raceway. Better yet, the story is told directly by Audi’s driver Hans-Joachim Stuck.
You definitely want to scroll down and watch this flick as I can almost guarantee it will be the most compelling 4 minutes of video you will watch all day!