Hype Video: @Audi Keynote From 2011 CES Live Streaming RIGHT NOW

Posted on 01.06.11 | Andrew Beckford No Comments

Scroll down to watch the LIVE stream of Audi’s 2011 CES Keynote right now!  If you want to go into full screen mode, mouse over the video and click the white tab that says “VOLDBILDVIDEO”.  Enjoy!

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Audi TT RS Will Get 7-Speed Dual Clutch Transmission

Posted on 10.05.10 | Andrew Beckford No Comments

We already got good news when Audi USA announced that the TT RS would make the trek to American soil.  Now we’re finding out that when it gets here, it will have Audi’s “S-Tronic” 7 speed dual clutch transmission on it to boot.  Oh, and before you ask, yes there will be launch control!  I can’t wait for this awesome car that I can’t afford and will probably never touch reaches American Audi dealerships!  Yay!

Press Release:

The seven-speed S tronic in the Audi TT RS

  • Audi TT RS Coupé and TT RS Roadster now also available with S tronic
  • Seven-speed dual-clutch transmission enables quick gear changes without noticeably interrupting power flow
  • High efficiency cuts fuel consumption

The Audi TT RS, the top-of-the-range TT model, can now also be ordered with a seven-speed dual-clutch transmission. This enables the purist driving machine, which was developed by quattro GmbH, to make quite an impression with lightning-fast gear changes and a level of efficiency that is pioneering in its class. The TT RS Coupé consumes an average of 8.5 liters (27.67 US mpg) of fuel per 100 km and emits just 197 g/km (317.04 g/mile) of CO2.

Alongside the version with six-speed manual transmission, Audi is now making the TT RS available with an S tronic seven-speed dual-clutch transmission which perfectly unites dynamism, comfort and efficiency. Shifts are completed within just a few hundredths of a second by changing between the two clutches, and are smooth and very comfortable, with no perceptible interruption in the power flow.

Designed for high efficiency at every speed: The seventh gear is configured as a high-geared overdrive which reduces engine speed, thus cutting fuel consumption. The driver can choose between two fully automatic modes and the manual mode in which he changes gear using the shift paddles on the steering wheel or with the selector lever. In addition, a launch control function offers virtually perfect acceleration from a standing start, with maximum turbo power and minimum wheel spin. This enables the TT RS with S tronic to accelerate even faster than with a manual transmission. The Coupé sprints from zero to 100 km/h (62.14 mph) in just 4.3 seconds. Top speed is governed electronically at 250 km/h (155.34 mph). This speed restriction can be removed as an option.

The unique 2.5-liter five-cylinder TFSI engine in the Audi TT RS received the “International Engine of the Year Award” in June 2010. Fitted with the Audi core technologies of turbocharging and FSI direct injection, this power pack delivers 250 kW (340 hp) between 5,400 and 6,500 rpm and reaches a maximum torque of 450 Nm (331.90 lb-ft) between 1,600 and 5,300 rpm. In conjunction with quattro permanent all-wheel drive and a high-performance chassis, the five-cylinder engine produces an outstanding road performance.

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Audi Sponsors Tony Stark Innovation Challenge (#IronMan2 @Jon_Favreau)

Posted on 04.27.10 | Andrew Beckford No Comments

It’s hard to learn the story of Tony Stark/Iron Man and not be inspired to create something that could aid in making life better for everyone.  However doing something like that requires a ton of resources, namely money!  Thankfully for all you innovators out there Audi USA is doing their part to help someone’s idea become a reality.  They are the official sponsors of the “Tony Stark Innovation Challenge“. 

 Starting tomorrow this challenge will call on you to record yourself explaining your innovative idea that will make life better through technology.  You can then upload your video to the challenge website where people can rate and comment on your idea.  The winner of the contest gets $15,000 to make their idea a reality!  Cool stuff huh?

Press Release:

Audi announces “The Tony Stark Innovation Challenge”

– Contest calls for ideas for “living better through technology”
– Winner receives $15,000 to help fund their idea and a tech-lovers’ adventure
– Social media program to support the Audi Iron Man 2 integration

HERNDON, Va., Apr 27, 2010 – In celebration of the April 26 world premiere of Paramount Pictures and Marvel Entertainment’s Iron Man 2 in Los Angeles, Audi of America, Inc., announced that it is launching a social media competition called “Stark Expo & Audi Present: The Tony Stark Innovation Challenge” in support of its prominent presence in the film, which releases on May 7. Beginning April 28, consumers can submit up to two-minute videos that showcase their ideas for better living through the use of technology, just as Tony Stark did with the Stark Expo. Participants then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss their ideas. Full contest information and rules are available at www.TonyStarkInnovationChallenge.com.

“Achieving progress through technology is the message behind Iron Man 2, and this idea is fundamental to Audi,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The partnership in Iron Man 2 celebrates our shared focus on innovation, and this contest allows anyone with a great idea to not just express it, but potentially make a true difference within their industry.”

“The Tony Stark Innovation Challenge” mirrors Tony Stark’s desire to take Stark Industries in a new direction, using his vast intellect and resources to eradicate problems through technology. Submissions will be judged by Audi on their ability to:

• Make the world a better place by solving a problem or improving an existing solution
• Articulate and demonstrate expertise of the “better living through technology” philosophy
• Have a scalability and adaptability to potentially change the way we live
• Showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark
• Appeal to the general audience as viewer ratings will help determine top entries

The winner will receive:
• $15,000 in funding to develop their concept
• Their experience documented and featured on www.audiusa.com
• A four-day trip for two to California including air transportation, hotel and meals
• Transportation in the latest innovation from Audi, the 2011 A8
• Spa treatments, tailored cocktail attire, and grooming to perfect their Stark style
• A tour of Audi Design Center in Santa Monica
• A VIP day with the ICON Aircraft team, joining them in flight and water testing of the innovative ICON A5 aircraft (one of Tony Stark’s toys)
• A day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack

Audi will also be lending its support to the film through activities including a month-long late night TV and national cable campaign and an online presence on Fandango.com and Movies.com. The brand is also unveilng an all-new Audi Iron Man ad that will run in cinemas in the month leading up to the film release. Additionally, Audi is sponsoring the re-launch of Marvel.com that will include a digital comic book featuring the R8 Spyder.

Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be showcased in the film.

The video submission period starts April 28, 2010 and ends June 9, 2010. The voting period starts April 28, 2010 and ends June 13, 2010. Approved submissions will be posted to the site within 48 hours. Users can rate video submissions once per day, for the length of the contest participation period on a scale from one to five. Final ratings will be calculated toward the final score of each entry and will help determine the grand prize winner. Finalists will be selected shortly after the submissions end. Clearance, notifications and interviews will take place between June 17, 2010 and June 25, 1010, and the winner will be announced the week of June 28, 2010. Prizes will be redeemed in August 2010. Submissions are only accepted in English and from residents of the 50 U.S. and D.C. who are 18 and over and who possess a valid driver’s license.



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