Some people love “new car” smell. I think its pretty nice too (as long as it doesn’t contain harmful toxins) but I think one of the best new car smells comes from exotic cars. Frequenting car shows as much as I do I have inhaled my share of alcantara, leather, carbon fiber, and ABS plastic in my time and it is quite intoxicating (no pun intended). However, would anyone of you actually want to wear that scent? Lamborghini is hoping so as they just announced that they will be launching their own cologne at the Geneva Motorshow called “L”. Seriously, this is happening. Crazy right?
I am sure that “L” won’t actually smell like a Lamborghini interior but technically its possible since they never say it won’t smell like a Lamborghini… If you are interested in a leather wrapped bottle of “L” then get in line fast as Lamborghini says they will only produce 999 vials of the stuff. If you miss out then don’t fret too much because Lamborghini says they will actually produce three more scents after this in the near future. I wonder what the next one will be; Acuqa Di Exhaust Pour Homme perhaps?
Sant’Agata Bolognese, 21 February 2014. Collezione Automobili Lamborghini, the clothing and accessories line with the DNA of the House of the Raging Bulls’ super sports cars, presents the Spring-Summer 2014 collection.
The newest product in the collection is definitely the perfume “L”, for men who love essential, unique luxury. The first of the four fragrances, a limited edition with only 999 produced, will be presented in a world preview at the Geneva Show on 4 March. The perfume, designed by a creative team and perfume experts for Collezione Automobili Lamborghini, extends the values of the worldfamous super sports car brand to an olfactory experience. “L” is the first perfume by Collezione Automobili Lamborghini, extending the product range for the first time to fragrances for men.
If you are in to Japanese cars and culture chances are you have heard the word “Bosozoku” at least once. For those uninitiated out there Bosozoku started out as a term used for Japanese motorcycle gangs but over the years that culture slowly merged with the Japanese car culture resulting in crazy over-the-top super widebody vintage J cars.
One such example is seen on the GARAGETUNED shirt above featuring a Bosozoku style Mazda RX3 illustrated beautifully! If you dig it you can pick it up at the iLoveRacing online store for 20 bucks!
In typical JDMEGO fashion they are ignoring conventions and just saying what many people are thinking. Although this one is even more edgy than usual! Seriously, if you wear this to your local show you have some serious balls! The best part is that what you see above is actually the back of the shirt; in the front it actually says “staff”! Crazy right? Again if you have the stones to wear a shirt that says “This Car Show Sucks!” at a car show then you are the MAN! Er, or Woman, whichever…
I have said it before and I will say it again: I love a good collab. Emphasis on the word “good.” But I won’t turn this into a rant on bad marketing and such. Instead I will tell you about these sweet kicks from PUMA that should equate to instant awesome for any BMW fan. The shoe you see above is the result of a partnership between PUMA and BMW Motorsport, thus birthing a BMW Motorsport evoSPEED shoe that instantly heel toe’d its way into my heart!
I love the “BMW Motorsport” signage across the front strap and adding the iconic “roundel” to the side of the shoe is genius. If you like what you see as much as I do you can pick up these kicks on the PUMA online store right now. In fact they are actually on sale for $80 (regular price $100)!
The politically correct term for people like me is “enthusiast”. Yet, in my time as an “enthusiast” I have heard the love of cars, racing, and tuning referred to as “the bug”, “the disease”, “the addiction”, and other monikers usually synonymous with a vice or sickness. As harmless as tinkering with a car may seem, those who are in the know realize that what usually starts off as a weekend project can turn into a life long obsession!
As such JDMEGO has once again summed up this phenomenon in a shirt dubbed “Tuning Ruined My Life“. The title is pretty self explanatory, is it not? If you want to warn others about the dangers of tuning addiction then this shirt might just be the way to do it! Only 20 bucks at the JDMEGO store! If you are a sufferer of tuning addiction, fear not. With support you can get through it; one step at a time…
Guess what? Just like JDMEGO, Pacific Rim has re-designed and re-launched their website as well! Along with the re-launch comes a host of new goodies and apparel from the Pac Rim team. In this new shirt dubbed “Hatchbacks” wearers can celebrate the evolution of the Honda Civic hatchback all the way from the EF up to the EP chassis.
It has happened to all of us at least once. We are at a show, or even just a parking lot somewhere and spot a car that looks stunning. It can be as clean as all get out, great color, very well put together, and then suddenly BAM it hits us: Upon closer inspection we see that the set of wheels, body kit, etc are the total knock off version of what we thought we were looking at. This buzz killing moment is summed up eloquently by JDMEGO in their new “Fake Parts Break Hearts” shirt.
We couldn’t have said it better ourselves! If you want to express your heartache about fake parts then pick up this shirt now. Its available in black (as seen above) and in whitefor twenty bucks.
Look, I’m not even going to go into some spiel on the quality of the wood in this skate deck or its weight or how it would be any good for the actual act of skateboarding. It probably makes for a great board but that is totally irrelevant here. What is relevant is that this thing looks FRESH, there are only so many in existence, and someone likes JDMEGO even a little bit they should be clicking until their fingers are raw to order this immediately!
Even though Hurricane/Super Storm Sandy has been over for over two weeks now, it left a wake of destruction that caused billions of dollars in damage, and has severely hampered the daily lives of millions of people on the east coast. Our friends from EAT SLEEP RACE just happened to be based in the east and they have not only seen but have had to personally deal with the horrible results left by Sandy. Like all good citizens, Americans, and most importantly, race car drivers the team at EAT SLEEP RACE wants to “REBUILD” the east coast. And they are also calling on all racers and racers at heart to help them do it.
If you want to help check out EAT SLEEP RACE’s new “REBUILD” shirts and stickers. 100% of the proceeds from each shirt sold and sticker sold will go directly to Sandy recovery efforts. If you can’t buy a shirt then you can still help by spreading the word about the REBUILD campaign to your friends by using any of the pictures below (just click on the thumbnails) and sharing them on your social media pages (twitter, facebook, instagram) with the hashtag #RACERSREBUILD.
To order the shirts for yourself just go to EatSleepRace.com/Rebuild. If the shirts are not your thing but you still want to help you can always text REDCROSS to 90999 from your cellphone to donate $10 to the Sandy recovery effort (regular text rates may apply).
When Mark Arcenal isn’t building dope cars, he is busy running his illest fashion line; and as many fashion lines do these days Mark collabs with other brands to create cool limited edition shh-er stuff. The latest from illest has me pretty excited. Later this month (Nov. 17th 2012) illest will drop a super limited set of illest x Beats By Dre x RWB studio headphones with a design inspired by Mark Arcenal’s own PANDORA ONE RWB Porsche 911.
They look pretty fresh don’t they? Well I should give you fair warning that only 200 sets will be produced in total! Not only will you have to be fast to pick up a set you will also need to have some serious disposable income as these limited edition headphones will set you back $349.99 per unit! So, yeah… Good luck with that!
For full details on where to get them and the allotments then check out the press release below.
Fun Fact: The rendering you see above of PANDORA ONE was done by DropJay of JDMEGO! If you want hi-res shots click the thumbnails below.
LIMITED RELEASE TO BE AVAILABLE ON NOVEMBER 17, 2012
San Francisco, Calif – October 31, 2012 – ILLEST has announced the release of the Illest Edition Beats Studio headphone available November 17, 2012. Limited to 200 pieces the headphones will be available at both Illest LA and SF flagship locations, the flagship Beats Store in NYC, and online at www.illest.com.
The black safari, grey and gold design was inspired by the Illest Pandora One RWB car that coincides with the release. The Illest Pandora One will be on display at the Illest San Francisco flagship during the release event.
The Illest Edition Beats Studio headphones will be available in an extremely limited quantity of 200 with each pair being numbered. Each Illest flagship store will receive 50 pieces each on November 17 and will be celebrated with a release event at each location.
Illest San Francisco / 50 Pairs
1630 Post Street San Francisco, CA 94115
Illest Los Angeles / 50 Pairs
316 East 2nd Street Los Angeles, CA 90012
The Beats Store / 50 Pairs
67 Greene Street New York, NY 10012
A limited number of pieces will be made available for pre-orders online starting on November 2nd right here, www.illest.com. The Illest Edition Beats Studio headphones will retail at $349.95.