Patrick “McDreamy” Dempsey Thinks There Should Be A Mazda2 Race Series

Posted on 12.11.09 | Andrew Beckford No Comments

This is one of the last bits of Mazda Related video from the LA Auto Show.  Shortly after the reveal of the new Mazda2 I was able to pull out my flip camera to record actor/weekend racer Patrick Dempsey’s thoughts on Mazda starting a new race series similar to MX-5 cup but featuring Mazda’s new B-Segment car.

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2009 LA Auto Show: Subaru WRX STi Special Edition (Video)

Posted on 12.09.09 | Andrew Beckford No Comments

As you may or may not know, here at MotorworldHype we’re big on “limited” or “special” edition items.   It doesn’t matter if its a limited-special-commemorative spork.  We dig it!  So when I found out there was going to be a Special Edition WRX STi at the LA Auto Show I had to get the story.  Check out the video below to find out what makes the new special edition STi, “special”.



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2009 LA Auto Show: Audi E-Tron Transparent Model Display (Video)

Posted on 12.04.09 | Andrew Beckford No Comments

Next to the Audi E-Tron concept there was this awesome transparent E-Tron model with a projection system that showed various animations of the different aspects and engineering concepts behind the E-Tron.  It was pretty fresh so I tried my best to film some of it.  You have to look closely to see the effects but its all there!  Enjoy!

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2009 LA Auto Show: Lexus LF-A (Video Included)

Posted on 12.04.09 | Andrew Beckford No Comments

I know this car was at SEMA but I was so busy that I didn’t get a chance to get a close look at it.  The LA Auto Show was my chance to finally get personal with Lexus’ first foray into the supercar market, the Lexus LF-A.  Let me start off by saying that this is an absolutely beautiful car.  Of course there are a few small things I’d change because I’m that much of a design snob but ignore my character flaws and enjoy this machine for what it is: Japanese engineering and TQM at its finest.  I also had the opportunity to chat with Lexus National Marketing/Strategy Manager Brian Bolain about some of the principal features of the LF-A, and why Lexus decided to get into the exotic car market.  Check out the pics and interview below.




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Hype Film: Portrait Of A Champion

Posted on 10.30.09 | Andrew Beckford No Comments

I didn’t see the press release on this until wayyy too late, and it cost me a NOS cooler!  Oh well, you guys need to know about this anyway.  NOS Energy Drink, Automotive Film Master Will Roegge, and all collab’d together to create a short film documenting Chris Forsberg’s 2009 Championship season in Formula D.  The film will make its official debut at SEMA but it will also go live on NOS Energy Drink’s website and on on November 4th.

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Lexus LF-A Going To SEMA & LA Auto Show

Posted on 10.21.09 | Andrew Beckford No Comments

The new Japanese super car that just set the Internet on fire yesterday is a confirmed attendee of the SEMA show in November and the LA Auto Show in December.  Its appearance at the SEMA show will be its official North American debut.  I can’t wait!!

Press Release:

TORRANCE, Calif., Oct. 21 /PRNewswire/ — The highly anticipated LFA supercar, which just made its global debut at the Tokyo Motor Show, will be on display for the first time in North America at two back-to-back premier venues — the 2009 Specialty Equipment Market Association (SEMA) trade show in Las Vegas this November and the 2009 Los Angeles Auto Show in December.

Next year, Lexus will show the LFA at the North American International Auto Show in Detroit, Chicago Auto Show, Dallas Auto Show and New York International Auto Show.

As the first Lexus supercar, the LFA serves as the flagship for the F portfolio of Lexus performance models and redefines the supercar for the 21st century. The Lexus F brand complements the core Lexus DNA by emphasizing serious performance. The LFA was carefully developed from a blank canvas by a small and dedicated team of hand-picked engineers that pushed every possible dynamic boundary.

“The development of the LFA was unlike any other Lexus,” said Mark Templin, Lexus division group vice president and general manager. “Minute details were engineered to provide an engaging and serious supercar that delivers impressive performance on and off the race track. Only 500 will ever be built worldwide, and each will be assembled to customer order, offering a once-in-a-lifetime chance to be part of a small, exclusive group of individuals.”

All 500 LFA supercars will be hand-assembled by skilled technicians in the “Lexus LFA Works” at the Motomachi Plant in Toyota City at a rate of no more than 20 per month.

The rear-wheel drive LFA is dynamically styled and powered by a sophisticated new high-revving 9,000 rpm (redline) 4.8-liter V10 engine that generates 552 hp and 354 lb.-ft. of torque for adrenaline-fuelled 202- mph performance. This specially-developed powerplant is paired with a unique six-speed Automated Sequential Gearbox (ASG) with blazing-quick paddle-activated shifts for ultimate driver control. Linked by a rigid torque tube for excellent drivetrain integrity, the ASG is located in a transaxle layout over the rear axle for an optimal 48:52 front-to-rear weight distribution. Motorsport-developed lightweight aluminum alloy suspension components are complemented by Carbon Ceramic Material (CCM) brake discs and an innovative electrically assisted rack and pinion steering system.

Lightweight, powerful and balanced, the LFA features advanced Carbon Fiber Reinforced Polymer (CFRP) construction for its chassis and much of its bodywork to deliver a light, incredibly strong and impact-resistant structure. Rather than outsource this sophisticated materials technology, the LFA team took the radical step of developing its own CFRP processes internally for ultimate quality control and to make a sound engineering investment in the future.

The LFA’s sporty styling is distinguished by coherent lines that flow from roof to sill in a seamless convex to concave line for sophisticated aerodynamics. Its front-mid engine layout, long wheelbase, short overhangs, and snug, low-slung cabin identify it as a supercar. CFRP also gave the LFA’s designers a far higher degree of design freedom, allowing them to create shapes, curves and edges that would have been impossible with metal. For example, the sharp trailing edges at the rear of the LFA that help provide superlative aerodynamics would not have been possible had traditional metal been used for the bodywork.

A dramatic low-slung cockpit has been intelligently designed and hand-assembled with the finest materials to reflect the car’s driver-centric dynamics. The intimate two-seat cabin has been conceived at every stage — ergonomics, acoustics, materials, comfort, versatility and visibility levels have all been painstakingly engineered — to put the driver at the center of the driving experience.

Production of the LFA supercar will begin in December 2010 with deliveries continuing for the following 24 months. Consumers may contact the Lexus LFA Information Center at 866-LFA-4794 to express interest or visit for more information


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Lexus LF-A Debuts Ahead Of Tokyo Motor Show (Video)

Posted on 10.20.09 | Andrew Beckford No Comments

What are car shows if not challenges to auto ninjas to stab the hearts of confidential documents and leak vital information about closely guarded debuts to the interwebs.  I just got the tip on Autoblog that the latest victim of embargo assassination is the highly anticipated and long awaited Lexus LF-A.  Not only are there pictures spreading virally but now there is video!  Check it out below.

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Formula D: Chris Forsberg Clentches 2009 Title & Ryan Tuerck Wins Irwindale

Posted on 10.19.09 | Andrew Beckford No Comments

Saturday was Formula D’s “Final Fight” at Irwindale and just like F1 Brazil the math-a-holics were busy crunching away on the calculators trying to figure out a multitude of possible scenarios.  The points were tight but there were a few drivers who still had an outside chance.  I say “outside” because the consensus was that Chris Forsberg had to have a massive failure in order for him to fail clenching the title at Irwindale.  In fact, all he had to do to lock it up was qualify into the top 32 and then advance out of it into the top 16.  Although it didn’t come to him as easily as it may have seemed.  In the top 32 Chris was paired up against Doug “The Red Mustang Avenger” Van Den Brink and he wasn’t about to be a door mat to Forsberg’s championship threshold.  In fact Doug fought so hard that he forced it into a OMT which made some of NOS Energy crew VERY nervous!  However when they went to the second battle Forsberg turned it on and advanced past Van Den Brink thus securing the 2009 Formula D title.  Even though Forsberg won the war Tuerck won the battle for night and captured the top spot on the podium.  Stay tuned to MotorworldHype as we’ll have another event report and pictures going up soon.  Congrats to Chris Forsberg for winning the Championship and Ryan Tuerck for giving the fans a good fight all season long.

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Hype Event: SevenStock 2009

Posted on 09.28.09 | Andrew Beckford No Comments

The 12th annual SevenStock was just one of the corners in a huge Mazda fan trifecta this weekend and the only Mazda event I can actually go to!  Sorry man I’m not a big enough baller to go to Road America and Road Atlanta in the same weekend! SevenStock was pretty awesome though.  There were tons of Rotary’s all over the place and I’m not just talking about the cars that were meant to have them.  Anything you could shove a Rotary in was on display.  There was also the flip side with a few LS1 powered RX-7s, those engine bays got a lot of attention.  There was also another treat at the event but I’m saving that for its own post.  In the meantime check out some pictures here and the rest on our Facebook page.



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What To Do This Weekend: Sparco Garage Sale

Posted on 09.25.09 | Andrew Beckford No Comments

If you’ve been in the market for some new race gear, steering wheel, or helmet I suggest you head out to Irvine tomorrow.  Sparco USA’s annual garage sale is back and they have a ton of stuff at their warehouse that will be going on sale for deeeep discounts.  They’ll also have some cars on display and a few prizes to give away.  Definitely worth checking out.

Event: Sparco Garage Sale

Location: 1852 Kaiser Ave. Irvine CA, 92614

Time: 9am-3pm

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