Entries Tagged as 'Events'
Want to rock out with your ruck out in the aloha state? Now is your chance! If you already live in Hawaii or don’t mind the short flight then you might want to check out the illest x Cycleworld “RUCK OUT” Honda Ruckus Rally on February 15th (yes, the day after Valentines!). The rally will start with a meet up at the Starbucks coffee ward and end at the illest Hawaii store which will play host to a custom Ruckus show. There will also be giveaways and a raffle. All in all it should be a great time. I wish I could go! Hit the source link below for the full details.
Tags: · Alpinestars, Cycleworld, Events, fatlace, Hawaii, Honda, honda ruckus, Honda Ruckus Meet, illest, illest hawaii, RUCK OUT ruckus rally, Shops
I showed you the best now its time for me to show you the god awful. It never ceases to amaze me how a huge multi-million dollar company can spend a huge portion of those millions on ad space for one of the most watched television events in the world, yet still drop the ball so hard on executing a commercial. Heck, really it doesn’t even have to be a “great’ commercial as long as its adequate but sometimes they can’t even hit the mediocre mark! What’s going on people?! Sigh…ok lets get this over with.. scroll down please.
Third Place: “Doberhuahua” – Audi
This was more of a disappointment than a straight out bad commercial. First of all lets not get it twisted: I am not an Audi hater. In fact, I like Audi a lot which makes this spot all the more disappointing. Audi has been doing some seriously crazy stuff over the last few months. Remember all that cool new tech they showed off at CES? Laser beam headlights? Cars that can read street signs and park themselves? They’re practically living 5 years in the future but instead of showcasing any of that (the way they did when they partnered up with Marvel and Iron Man) they bring us some weird monster movie throw back staring a creepy mutant dog! What the heck Audi?! There is so much more that could have been done here! I weep at the possibilities… Next year Audi better come correct!
Second Place: “Nice” – Hyundai
Oh Hyundai, like Audi you did so little with so much. When I first learned that Big Bang Theory star Johnny Galecki would be the lead in Hyundai’s Super Bowl spot I had very high hopes going in. Imagine my disappointment after watching what transpired. I am still not even totally sure what was going on in this spot. Whatever this girl says just magically happens to poor Johnny yet he still can’t get the hint that he stop trying to hit on her from a moving vehicle? BLAH! Dude! I know its a cheap tactic but they could have played off of Johnny’s Big Bang character Leonard Hofstadter! This could have been so much better than it was! Instead it just ended up as a confusing mess.
First Place: “The Truth” – Kia
Here it is. The worst of the worst. What Kia did here is so bad its baffling! No matter what your opinion of the Matrix movies are, I think we can all agree that the character Morpheus is awesome. Yet, the folks at Kia drove up to Lawrence Fishburn’s house with a truck full of money and convinced him that turning the folk hero for the entire people struggling for freedom from robotic overlords into a shill for the K900 was a good idea. I guess there really are no plans for another Matrix movie otherwise there is no way I can see the studio allowing this farce to happen! Thanks to Kia I can no longer take Morepheus seriously! PRO TIP: When trying to advertise your car, don’t ruin a Sci-Fi icon in the process!! FAIL-SAUCE!!
There you have it. The three worst (in my opinion) car commercials from this year’s Super Bowl. Now just to be clear I don’t dislike any of the brands mentioned in this post. I really like Audi and Hyundai won me over with the Genesis coupe and Kia…well I don’t dislike Kia. I am only singling these companies out because of the commercials they made this year, which just happened to not be so great. Really, I want ALL car commercials during the Super Bowl to be awesome but that wont happen unless the OEMs and the ad agencies they hire know what not to do. So consider this a loving (albeit pointed) critique. Let us all hope that these guys do much better next year!
Tags: · #SuperBowlXLVIII, 2014 Ad Blitz, 2014 Brand Bowl, 2014 Super Bowl, Audi, Audi 2014 Super Bowl Commercial, Audi Doberhuahua Commercial, EuropeanCars, Features, Hype, Hype Bowl, Hyundai, Hyundai "Nice" Commericial, Hyundai 2014 Super Bowl Commercial, Kia, Kia 2014 Super Bowl Commercial, Kia Morpheus Commercial, Need For Speed Super Bowl Commercial, NFL, Super Bowl 48, super bowl commercials, Super Bowl XLVIII, superbowl
As soon as Subaru revealed the new 2015 WRX at the LA Auto Show last year many of us (including me) were scratching our heads wondering why there wasn’t an STi version of the new WRX parked right next to the “standard” one on the LA Auto Show floor. Turns out the reason is Subaru decided to wait until Detroit (NAIAS) to reveal the new blue bomber. Personally I kind of think it would have been better to debut a car like this in LA or New York but heyyyyyy what does it really matter? The important bit is that its finally here and its awesome!
Now, be prepared for a bomb shell: the new STi actually has the old (or current) STi’s engine. Yes. The same. So, despite being a new model the STi gets the same 305HP turbocharged boxer engine as before. However, that isn’t what makes this new STi better than the previous one. See, Subaru made the new STi much smarter and more capable in other areas. First of all the STi finally has torque-vectoring which will be a huge help when cornering hard. Secondly, the new STi features an electronic driver controlled center differential.
The new center diff has several “modes” that can be adjusted on the fly by the driver to suit different driving conditions. There are three “automatic” modes and six “manual” modes so the new STi has you covered whether you’re driving to the grocery store or driving up a 60 degree incline on Mt. Fuji! The 2015 STi also has a stiffer chassis than its predecessor and the ”standard” 2015 WRX which should greatly aid in cornering as well.
Beyond that there is a bunch of new creature comforts and tech in the cabin as well as leather and cool exclusive stitching! If you want even more goodies and a sense of elitism then you can always spring for the “launch edition” which will be limited to 1,000 units and include exclusive extras like WR Blue paint, BBS wheels, and more interior bits! For pictures just click any of the thumbnails. To see the new WRX STi in action and read the official press release just scroll down!
ALL-NEW 2015 SUBARU WRX® STI® DEBUTS AT NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT
• New platform offers a stiffer, more agile chassis for Subaru’s global performance flagship model • Bold new sedan model with aero body design • High-performance chassis with new Active Torque Vectoring • 305 hp turbo BOXER engine; most powerful engine in the segment • Driver Controlled Center Differential All-Wheel Drive • STI Launch Edition limited to 1,000 available
DETROIT - Subaru of America, Inc. today introduced the all-new 2015 WRX STI, Subaru’s iconic performance flagship model, at the North American International Auto Show. Subaru will offer a WRX STI Launch Edition, limited to 1,000 units and exclusively featuring WR Blue paint and gold BBS® forged alloy wheels and unique interior trim.
Powered by the legendary 305-horsepower 2.5-liter turbocharged BOXER engine, the 2015 WRX STI debuts a new four-door wide-body design, built on a stiffer chassis for even greater handling agility and precision. The
WRX STI provides a rally-bred drivetrain and all-wheel drive handling that is unique to this model. Handling is enhanced with a stiffer chassis, firmer springs and faster steering (13.0:1 ratio).
New for the 2015 WRX STI, Active Torque Vectoring joins an arsenal of the model’s proven handling technologies that includes Multi-Mode Driver Controlled Center Differential (DCCD) Symmetrical All-Wheel Drive, Multi-Mode Vehicle Dynamics Control, and a Brembo® Performance Brake System with Super Sport ABS.
The 2015 WRX STI carries its bold personality inside, where new Alcantara seating surfaces accented by red and black leather bolsters and red stitching set the tone for the upgraded and roomier cabin. A driver-focused interior remains integral to the WRX STI performance character, with the new model debuting a motorsports-inspired flat-bottom steering wheel and new whiplash-reducing performance-design front seats with height and tilt-adjustable head restraints. A wide array of new user technologies include, for the first time in a WRX STI, availability of a harman/kardon® premium audio system.
Iconic STI Design Exclusively in Sedan Form
A bolder front design makes the 2015 WRX STI look ready to devour the road. The “nose-cone” configuration combines the grille and bumper cap into one unit ahead of the hood, which for the 2015 model is made from aluminum to reduce weight over the front of the car. Narrower headlights, designed to evoke a raptor’s stare, flank the Subaru hexagonal grille. It’s a more powerful stare thanks to new standard LED low-beam headlights.
The special hood, fenders, doors and quarters, bumpers, headlights and taillight clusters convey the WRX STI identity. As on previous WRX STI models, a functional hood scoop supplies the intercooler with fresh air, and in the 2015 model it is set more deeply into the hood to provide better forward visibility.
Other new performance-oriented details include foglight surrounds with a carbon fiber-like pattern and front fender vents that feature a mesh screen. A full aerodynamic body package includes the large trunk spoiler that has been a WRX STI signature feature. A rear diffuser, LED taillights and LED center high-mount stop lamp (CHMSL) leave a distinctive signature.
New, Stiffer Chassis for Greater Handling Agility
The 2015 WRX STI body structure makes greater use of high-tensile steel than the previous model and features special stiffening elements at key locations. The stiffer chassis helps yield a super-quick steering response that was benchmarked against top-handling sports cars. The 13.0:1 steering ratio provides a quick 2.5 turns lock-to-lock compared to 14.5:1 and 2.8 for the standard WRX model.
As on previous WRX STI models, the 2015 version uses an exclusive inverted-strut front suspension system that provides higher levels of cornering agility. Aluminum front lower L-arms reduce unsprung vehicle weight. The STI-tuned suspension teams with standard 18-inch wheels and 245/40R18 summer performance tires, with the WRX STI Launch Edition and WRX STI Limited models featuring BBS® forged aluminum-alloy wheels.
305-hp Turbo BOXER Engine
The 2015 WRX STI is powered by a 2.5-liter turbocharged/intercooled 4-cylinder BOXER engine that employs the Dual Active Valve Control System (Dual AVCS). The engine, which is exclusive to the STI model, produces 305 horsepower (SAE) at 6,000 rpm and 290 lb.-ft. of peak torque at 4,000 rpm.
The WRX STI engine is teamed exclusively with a specially reinforced 6-speed manual transmission, which includes an STI short-throw shifter in the Launch Edition model. Incline Start Assist can momentarily prevent the car from rolling backward when being driven away from a stop on an incline.
The Subaru Intelligent Drive (SI-DRIVE) powertrain management system allows the driver to tailor the car’s driving characteristics by choosing from among three selectable modes – “Intelligent,” “Sport” and “Sport Sharp” – using a rotary dial on the center console. SI-DRIVE alters vehicle performance characteristics by regulating the engine control module and by fine-tuning the electronic throttle control system. Multi-Mode DCCD All-
Wheel Drive with Three-Mode Vehicle Dynamics Control
The 2015 WRX STI is exclusively equipped with the Multi-Mode Driver Controlled Center Differential (DCCD) version of Subaru Symmetrical All-Wheel Drive. This sophisticated system uses planetary-type center differential gears with a nominal 41:59 torque split. A mechanical limited-slip type center differential augments an electronically controlled center differential to enhance torque transfer performance.
Sensor inputs that include steering angle, throttle position, RPM, lateral-g, yaw, brake, ABS and wheel speed govern torque transfer response. A helical-type limited-slip front differential and a TORSEN® torque-sensing limited-slip rear differential optimize side-to-side torque distribution.
The DCCD AWD system features three automatic modes, each using varying degrees of center differential locking to match different driving situations. In manual mode, the driver can select one of six center differential locking levels to suit the driving situation.
Active Torque Vectoring, an enhancement of the Multi-Mode Vehicle Dynamics Control (VDC) stability and traction control system, can apply brake pressure to the inside front wheel to facilitate more neutral cornering. The VDC system offers yet more driver choices, with three settings: “VDC Normal,” “Traction” and “Off.” Each provides respectively lesser degrees of system engagement, allowing the driver to tailor response for the driving situation. Active Torque Vectoring remains engaged for “Normal” and “Traction” modes.
A one-inch longer wheelbase than the previous WRX STI helps provide a roomier cabin in the new model. The windshield is more raked than before, with the A-pillar pulled forward nearly eight inches at the base for better forward visibility, aided by a lower dashboard and narrower A-pillars. Lower side sills and wider-opening doors make ingress/egress easier. Rear seat legroom is increased by nearly two inches, and trunk capacity is now 12 cu. ft., up from 11.3 cu. ft. in the previous WRX STI sedan. A standard 60/40-split fold-down rear seat extends versatility. New available Welcome Lighting responds to the driver approaching the car.
In the 2015 WRX STI, the driver grips a new flat-bottom, leather-wrapped tilt/telescoping steering wheel that integrates switches for audio and Bluetooth control. The STI Design electroluminescent gauge panel gets a new 3.5-in. central LCD screen that displays various functions, including low-level warnings for oil and windshield washer fluid and the selected gear.
Rich-looking appointments and details abound, including soft-touch materials for the dashboard, door trim and center console armrest. A new multi-information central display with 4.3-in. LCD screen provides a multitude of vehicle system functions, including a standard rear camera display, a boost gauge display, audio (on non-navigation models), Bluetooth and climate control settings, and a VDC screen showing traction control operation.
The display can also provide a vehicle self-check and maintenance reminder.
Standard features for the 2015 WRX STI include dual-zone automatic climate control and the All-Weather Package (dual-mode heated front seats, heated exterior mirrors and windshield wiper de-icer). The new standard audio system combines AM/FM stereo with HD Radio®, a single-disc in-dash CD player, 6 speakers, MP3/WMA capability, Radio Data Broadcast System (RDBS), Bluetooth hands-free calling and audio streaming, iPod® control capability, iTunes® Tagging, SiriusXM® Satellite Radio (subscription required), USB port and a 3.5mm auxiliary audio input jack. Numerous compartments located in and around the center console hold phones, USB drives and MP3 players.
An available touch-screen navigation system displays on a 6.1-inch LCD screen and offers voice controls. The WRX STI Limited model adds the luxury of leather-trimmed upholstery, an 8-way power driver’s seat, the harman/kardon premium audio system and a power moonroof that opens one inch farther than on the previous model.
Subaru’s renowned safety package uses the brand’s proven Ring-shaped Reinforcement Frame body structure, which has been shown to excel in the new small overlap test by the Insurance Institute for Highway Safety (IIHS). In the cabin, a driver’s knee airbag is added to the roster of safety features that includes front side pelvis/torso airbags and side curtain airbags that offer front and rear outboard seat coverage.
Subaru produces a full line of all-wheel drive sedans, crossovers and SUVs, along with the rear-wheel drive BRZ sports car.
About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
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Tags: · #NAIAS2014, 2014 Detroit Auto Show, 2015 Subaru WRX, 2015 WRX STi, 2015 WRX STi video, 2015WRXSTi, AsianCars, Detroit Auto Show, Events, Features, Hype, NAIAS, Subaru, Subaru WRX STi, Video
When the FR-S was released I was lucky enough to spend a week with one. I also have more than a few friends who own one and love the FR-S deeply. Although despite how awesome the car is there were a few things that both my colleagues and myself felt was missing from Scion’s RWD coupe: leather interior and premium sound. Despite its price the FR-S is a proper sports car and proper sports cars should have a leather option, alas the FR-S did not. While it may seem like a glaring omission it is likely that leather was left off the table to help keep the cost down. This is a totally logical move by Scion but sports car guys really like leather! In fact one of my aforementioned buddies wanted it so badly that after he bought his FR-S he took it to an upholstery shop to have his entire interior re-done in leather! He was the first FR-S owner in the country (maybe the world) to do so!
Well it looks like Scion has heard the cries for moo-hide as they have just announced that they will debuting the “Monogram Series” at the North American International Auto Show (NAIAS AKA Detroit Auto Show) next week and Scion will be giving the people exactly what they want. Not only will the Monogram Series FR-S have a leather interior, it will also include premium sound by BeSpoke with navigation, HID headlights with LED daytime running lights, smart key with push button start, and heated front seats!
But wait! There’s more! The Scion tC is getting the Monogram Series treatment too! Yes, now both the FR-S and tC can be had with leather, premium sounds, and other goodies. The Monogram Series option package will tack on an extra $1,900 to the FR-S MSRP while the tC package will add about $1,500 to the total price. If FR-S buyers want the premium “white out” exterior color then they’ll need to drop an extra $395.
If you are looking to buy a Scion FR-S or Scion tC in the near future and you want this package then I highly suggest you contact your dealer ASAP as only 2,000 FR-S examples and 2,500 tC examples will be produced! Move fast! Otherwise enjoy some pics below by clicking the thumbnails and for full details on the Monogram Series package feel free to read the official press release below as well.
TORRANCE, Calif., (Jan. 9, 2014) – Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series™ models on display for the first time at the North American International Auto Show in Detroit. The Monogram Series vehicles will be available in dealerships starting in February.
“Through this limited edition Monogram Series, Scion brought together extra comforts and conveniences in the FR-S and tC without sacrificing value,” said Scion Vice President Doug Murtha. “By incorporating these features as standard for a limited time, we provide a great price to go head-to-head with the competition and encourage more drivers to get excited about experiencing a Scion.”
High-end features like Alcantara® inserts in the FR-S and navigation technology in both the FR-S and tC set the Monogram Series apart. Vehicles will be available in all standard body colors and both transmission options. Just 2,000 of these limited FR-S models and 2,500 tC models will be available this year.
Scion FR-S Monogram Series Specifications
- Leather seats with Alcantara® inserts
- BeSpoke® Premium Audio with navigation and connected services
- Smart Key with push button start
- HID headlamps with LED daytime running lights
- Dual-zone automatic climate control system
- Heated front seats
- Heated outside mirrors
- Frameless rearview mirror
- Color-keyed rear spoiler
- Rear-seat center armrest
- Carpet cargo mat
Pricing: The MSRP for the six-speed manual and six-speed sequential automatic transmissions are $27,400 and $28,500 respectively, representing a value package of over $1,900. There is an additional $395 fee for the premium exterior color Whiteout.
Scion tC Monogram Series Specifications
- Leather trimmed seats with perforated inserts
- BeSpoke® Premium Audio with navigation and connected services
- Smart Key with push button start
- Heated front seats
- Leather shift knob
- Rear window wiper
- Color-keyed low-profile rear spoiler
- Carpet floor and cargo mat
- Upgraded center console lid with accent stitching
- Upgraded interior door trim
Pricing: The MSRP for the six-speed manual and six-speed sequential automatic transmissions are $21,400 and $22,400 respectively, representing a value package of over $1,500.
All Scion models are covered by a three-year/36,000-mile limited warranty and a five-year/60,000-mile powertrain warranty. The Monogram Series vehicles also come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and two years of 24-hour roadside assistance.
Scion MSRPs do not include a $755 delivery, processing and handling (DPH) for all Scion models. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. The complimentary Scion Service Boost includes normal factory-recommended maintenance services up to two years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for up to two years from the date of purchase.
Tags: · #NAIAS2014, #ScionMonogramSeries, 2014 Detroit Auto Show, AsianCars, Events, FR-S Leather Interior, GT86, Hype, NAIAS, NAIAS 2014, North American International Auto Show, Scion, Scion FR-S, Scion FR-S Monogram Series, Scion FRS, Scion FRS Monogram Series, Scion tC, Scion tC Monogram Series, ScionFR-S, ScionFRS, ScionFRSMonogramSeries, SciontC, SciontCMonogramSeries
Remember a while back when Lexus released a teaser image of what they said would be their new “F” car to debut at Detroit? And I was so sure that it was going to be a new IS-F? Annoyingly confident even? Well, looks like I was totally wrong! It turns out that the teaser was for the coupe you see above which is the new Lexus RC-F. Yes, that’s an “RC” not an “IS” but hey, we all have an off day every now and then right? Bah! Moving on; regardless of its name the new F car is still pretty fresh looking. It still carries over the new “spindle” front grille (which I am not a huge fan of) although on the RC-F it seems much less…spindle-y. What really makes the RC-F visually impressive are its fender arches and flares. There are some lines on the car that seem so sharp that they could slice tomatoes and other lines that are so smooth they look like they were sculpted by water. Its the blending of the two extremes that make the RC-F visually appealing in my opinion. This kind of styling can easily go wrong but in this instance I think it not only works but works well.
Lexus also added a speed sensitive rear spoiler which will rise up and add extra downforce at speeds over 50mph. Similar to the IS-F the RC-F also employs various ducts to channel air which also adds stability at higher speeds. When it comes to performance Lexus is still somewhat tight lipped. They have stated that the RC-F will have a V8 engine but horsepower and torque numbers have yet to be announced. There is also no information on the RC-F’s suspension package or braking package. I imagine all that info will be made public when the RC-F gets its official debut at the North American International Auto Show (NAIAS AKA Detroit Auto Show) in a few more days. For now check out some pictures courtesy of Lexus by clicking the thumbnails below!
TORRANCE, Calif. (Jan. 8, 2014) – Giving new meaning to “back to the grind,” the daily commute is now transformed into a day at the track with the all-new Lexus RC F. The RC F coupe is styled to support the most powerful V8 performance car ever developed by Lexus.
Based on the spectacular all-new RC coupe that was revealed at the Tokyo Motor Show last November, the RC F has wider wheels and tires, an active rear wing, air scoops, cooling ducts and available carbon fiber components, each delivering uncompromising grit to the driving experience.
Design Exterior The signature Lexus spindle grille, featuring a subtle F-pattern on the lower half, dominates the front of the RC F from the bottom of the hood to the lower lip. The hood is higher than that of the RC to accommodate the larger V8 engine and create the powerful flared profile suited to an F model. Ducts beneath the front bumper, fenders, and strategically-placed aerodynamic stabilizing fins create a stance which further identifies the F model.
Air outlets at the rear of the front fender form the shape of an L when they merge with side sill extensions, while stacked trapezoidal quad-outlet tailpipes at the rear add further aggression. Taking design cues from the Lexus LFA supercar, the RC F features an available speed-sensitive active rear spoiler. It enhances the coupe’s lines at standstill and deploys from the RC F’s deck at approximately 50 mph and retracts when the speed is less than 25 mph. The wing helps the RC F maintain traction and stability at higher speeds.
Three variations of 10-spoke 19-inch forged aluminum wheels are available, including two machine polished designs and one design hand polished by a craftsmen.
Design Interior The striking cockpit-like interior of Lexus RC F complements the aggressive exterior. Unique components include the meters, steering wheel, seats, ornamentation and pedals. The instrument panel is dominated by a central meter which changes according to the four selectable driving modes. The information, color of the display and size of text can be changed.
Occupant comfort is all important. RC F debuts a Lexus-first elliptical cross-section thick-grip steering wheel with optimum placement of paddle gear shifts. All-new high back seats with an embossed F on the headrests offer the driver and passenger an exceptional performance fit. The seats are available in a selection of five leather trims, each with contrasting stitching.
Outstanding new L-shaped rubber slits in the brake and accelerator pedals combine form and function to provide better foot grip.
The all-new RC F will be revealed at a press conference at the 2014 North American International Motor Show in W-152, formerly known as the Riverview Ballroom, at Cobo Center Jan. 14 at 8:45 am EST. The Lexus press conference will also be streamed live online at www.lexus-int.com/. Follow the hashtag #AsphaltUp for more developments.
Tags: · #NAIAS2014, 2014 Detroit Auto Show, 2015 Lexus RC-F, 2015 Lexus RCF, AsianCars, Events, Hype, Lexus, Lexus RC-F, Lexus RCF, NAIAS, North American International Auto Show
Ok, I am going to warn you now: this is going to be a long post. Why? Because Audi just dropped a metric ton (see what I did there? German? Metric system? No? Ok moving on..) of new tech, concepts, and sneak peaks at the Consumer Electronics Show (CES) in Las Vegas today.
First of all lets start with what has the car nuts drooling in their computer chairs. While highlighting their new infotainment display Audi has also graced the world with a glimpse of what the next Audi TT interior will look like. Astute observers will notice the stick shift lever between the seats which confirms that a full manual option will be available! This is great news for those who feared the next TT would be a strictly “F1 inspired” mass of tech and “flappy paddle” shifting. While I personally have nothing against paddle or sequential shifters, it does add something to the driving experience to be able to row through the gears. While the transmission Easter egg was cool the real point of showing off the interior is to highlight the new MMI “multi media interface” display which will be available on the new TT. The display allows for integration of navigation, entertainment, and the controls for other systems such as the AC all in one screen which replaces the main gauge cluster. This also means that all the important gauges: MPH, RPMs, temp, etc will be completely digital as well. Everything that the driver needs to know will be displayed on a 12.3 inch TFT monitor. Now for those who are worried about having all that info in their faces, the great thing about the all digital gauge cluster is that it is completely customizable, as in it can be changed to suit visual preferences. If a driver just wants the see the basic needle style gauges then they can have that! Everything can be controlled via buttons on the steering wheel or with a set up on the center console. Audi promises the controls will be easy to use and intuitive but we will just have to wait and see how well it all works out when the TT is released. For some pics of the new TT interior and new digital gauge cluster just click the thumbnails above this paragraph.
Next I want to talk a little bit about Audi’s “Active Saftey” technology suite. Audi calls it “Active Safety” but really its a collection of autonomous driving features, each increasingly more awesome than the last. Naturally, “stop and go” adaptive cruise control (ACC) comes to the party but Audi has taken it up a few notches by increasing the distance that the radar can detect objects from 820 feet away. It can bring the car to a full stop, and then proceed, on its own! The new ACC also works with other systems in the car such as Navigation, for example if the driving is approaching a scheduled turn it will adjust the speed accordingly. The system also uses “Active Lane Assist” which essentially keeps drivers in their lane by using cameras to detect markings on the asphalt and then adjusts steering automatically if the driver begins to veer out of it without the turn signal on. Audi has also brought their Parking Assist feature to a new level by using ultrasound sensors to detect the curb and other objects around a parking space to help line itself up to park and there are also 4 cameras for a “surround view” so that when parking manually drivers can literally see everything around them. This is definitely helpful for those who still have problems with parallel parking. Although out of all the Active Safety Systems I think my favorite is the traffic sign recognition. Yes, you read correctly, it can read traffic signs! Not only does it read signs but it will give the driver a heads up or adjust the speed automatically for you if you want it to once it reads the posted speed limits. It also cross references where the driver is via GPS and the local traffic laws for that area and provide notifications incase the driver may be doing something that would get them in hot water. Yes, these features lean a bit on the “Skynet” side but the fact that the tech has come this far is pretty cool. To see how some of the Active Saftey tech works just watch the video above.
Finally, we get to one of the coolest/craziest things Audi brought to CES: The Audi Sport Quattro Laserlight concept car. This is the next iteration of the highly sought after Quattro concept but with one very notable addition. I will focus on the concept as a whole in a later post but for now I want to talk about this “addition”. Audi has been leading the way with headlight tech since they began their push on LED headlights. Well, now they are going beyond that with lasers. Yes, freakin’ lasers. The low beams on the Quattro Laserlight concept are still high output LEDs but the high beams are now laser beams! Despite the laser diodes being only a few microns in diameter they can light the road ahead at a distance over 1,600 feet! That is three times the power of LED headlights. Audi has also stated that they will test their laser light tech on the Audi R18 e-tron Quattro race car this year. That should make for some interesting endurance races! Hit the thumbnails above for some detailed looks at the laser light tech and stay tuned for another post about the laser light concept car specifically.
Tags: · #CES2014, 2015 Audi TT, 2015 Audi TT Interior, Audi, Audi Active Safety, Audi Lane Assist, Audi MMI, Audi Parking Assist, Audi Quattro Concept, Audi Quattro Laserlight Concept, Audi R18 e-tron quattro, audi tt, CES 2014, Consumer Electronics Show, EuropeanCars, Events, Features, Hype, Infotainment, New Audi TT, New Audi TT Interior, Video
Chevrolet has made it official: the next Z06 as well as the new C7.R race car will both make their world debuts in Detroit at a special event this month; January 13th to be exact. To make sure everyone can catch a glimpse of the reveal the event Chevrolet will host a live stream which can be viewed at chevy.com/Z06Reveal. The stream is set to begin at 9am EST with the official press conference starting at 10am EST. Unfortunately, I won’t be in Detroit so I’ll be watching the stream with the rest of you on the 13th! Should be fun!
Tags: · #DetroitAutoShow2014, #NAIAS2014, 2014 Corvette Stingray, 2014 Corvette Z06 Stingray Live Stream, 2014 Detroit Auto Show, 2014 Stingray, 2014 Stingray Z06, AmericanCars, C7 Corvette Stingray, C7 Corvette Stingray Z06, C7.R Race Car Debut, Corvette, Corvette Stingray, Events, Hype, Motorsports, NAIAS 2014, News
The Detroit Auto Show is only 10 days away, so this is typically the time that major media start breaking embargos and some OEMs even break their own embargos! Either way we, the car nuts of the world become the benefactors. Today’s treat comes from Infiniti. They are set to debut the Q50 “Eau Rouge” concept which according to them is heavily inspired by their partnership with the Red Bull Racing F1 team (this could explain the red color?).
The Q50 certainly looks racy and the hood vents have some hoping for a GT-R power plant under the hood but as of yet Infiniti has been quiet about the Eau Rouge’s performance specs and they have only officially released this one picture so far. However, Infiniti has planned on changing that last part with the help of social media. If people post to their facebook or twitter pages with the hashtag #F1Q50 then Infiniti will reveal more and more of the Eau Rouge on the unveil.infiniti.com website.
In the meantime you can see a HD resolution of the first official picture by clicking the thumbnail below. Also if you feel so inclined you can read Infiniti’s vague-ish press release below as well.
◾Q50 Eau Rouge represents design vision for high-performance products
◾Design of Q50 Eau Rouge features dramatic aerodynamic styling influenced by Infiniti’s involvement in Formula One
◾Q50 Eau Rouge features complex carbon composite bodywork
Hong Kong – Infiniti has revealed the first image of the Q50 Eau Rouge concept which will have its world premiere at the 2014 North American International Auto Show in Detroit on January 13.
The Q50 Eau Rouge, a high-performance design concept based on Infiniti’s Q50 premium sports sedan, draws inspiration for aerodynamic design from the technical collaboration between Infiniti and four-time Formula One World Champions Infiniti Red Bull Racing.
Major bodywork components have been redesigned with aerodynamics in mind and manufactured carbon fiber. Q50 Eau Rouge is lower and wider – only the roof and door profiles remain unchanged from the production Q50. This striking design is inspired by muscularity, refinement, and understated performance intent.
Infiniti Q50 Eau Rouge highlights include deep and detailed carbon fiber front splitter, rear diffuser and side sill skirts; carbon fiber roof and door mirror casings; 21-inch lightweight forged alloy wheels; and a dual-exit exhaust sports system below a large integrated rear spoiler.
The Infiniti design team, led by Executive Design Director Alfonso Albaisa, was influenced by the aerodynamic styling approach taken by their colleagues at Infiniti Red Bull Racing.
“From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce a vision of what a high-performance Infiniti Q50 could look like,” said Albaisa.
“The design has a number of distinctive Formula One inspired touches. In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car,” added Albaisa.
Infiniti is also empowering social fans to unveil the all-new Q50 Eau Rouge concept car ahead of the official launch at the Detroit Motor Show on January 13. Starting from today, online advocates can drive the reveal of Infiniti’s latest concept car. By sharing their views and comments through social media channels like Twitter (hashtag #F1Q50), Facebook and Weibo, fans will build the image of the concept in a virtual garage. Each “share” will help build individual Q50 components, and as more fans share, the quicker the car will be “built.” Progress can be viewed on unveil.infiniti.com.
More information about the Q50 Eau Rouge will be revealed during a press conference at the North American International Auto Show at 9:20 a.m. ET on January 14.
Tags: · #NAIAS2014, 2014 Detroit Auto Show, 2014 NAIAS, AsianCars, Hype, Infiniti, Infiniti Q50, Infiniti Q50 Eau Rouge, InfinitiEauRougeConcept
Lotus is known for making some of the purest sports cars in the world. In fact their cars are so pure that Lotus practically invented the track day purist with their Elise and Exige cars. Unfortunately, the new Exige can no longer be had as a road car in the American market anymore. However, no one said they couldn’t be owned as track cars so that’s exactly what Lotus has done.
To ease the pain of its absence and to make enthusiasts nationwide happy Lotus will sell the Exige V6 Cup track-only car in the states. Anyone looking for a serious track-day weapon would be more than happy with what the Exige Cup has to offer; which starts with 345 horsepower supercharged V6 engine similar to what is normally found in the Evora. However, the Exige weighs significantly less than the Evora which leads to significantly more speed and fun on the straights and corners. It also comes with all the extra bits needed for a proper track car such as roll cage and fire extinguishing system. It all makes for what promises to be a very connected driving experience. Sure, it can’t be driven on public roads but hey at least it can be driven!
Despite the Exige’s track-only designation Lotus still needs to sell us something we CAN drive on public roads. To fill that need they brought over too fresh Evora coupes. One of which features the new “Black Package” which is a plethora of external and internal goodies.
Granted, there was not any info on new cars coming down the pipe, but we do know they are coming…eventually. However it was nice to know that Lotus is still providing pure to form driving machines for the masses. Hopefully I will have a chance to bring you my take on the new Evora in the near future. For now feel free to check out the pictures from their LA Auto Show by clicking the thumbnails in this post.
Tags: · 2013 LA Auto Show, EuropeanCars, Events, Features, Hype, LA Auto Show, LAAS, LAAS2013, laautoshow, los angeles auto show, Lotus, Lotus 2013 LA Auto Show, lotus cars, Lotus Evora Black Package, Lotus Evora IPS, Lotus Evora S, Lotus Exige V6 Cup
Major events like the LA Auto Show are prime opportunities for OEM’s to show off what is coming next from their factories and to get a jump start on marketing those products and perhaps make some early sales. So its a big deal when one of the biggest luxury brands devotes prime booth real estate to a car that can only be driven virtually! If you do not know what I am talking about then first let me welcome you to the internet because this is likely your first time here and then allow me to explain.
Back when Polyphony Digital started work on Gran Turismo 6 they invited some major OEM companies to basically create virtual ”dream cars” for the game. Cars that they would love to build and sell but can’t because of regulations, cost, or the laws of physics. Well Mercedes Benz was among the first to get their submission in but they took it one step further by building a life-sized rolling representation! Dubbed the AMG Vision Gran Turismo it is essentially everything that Mercedes Benz wishes they could build now. Seriously, this thing looks like it would be more at home in an F-ZERO game than Gran Turismo and I mean that in the best way possible. I think it is absolutely beautiful and it was easily the biggest draw in the Mercedes Benz exhibit. And as I mentioned earlier the best part about the AMG Vision Gran Turismo is that we all get to drive it as soon as Gran Turismo 6 is released for Playstation 3.
When I was done drooling over the AMG Vision Gran Turismo concept I strolled around the booth to see what else Mercedes had to offer this year and there was plenty. Mercedes was celebrating the release of a brand new S class and brought several trims of their new luxury sedan to Los Angeles to show off but my favorite was easily the AMG S63. While other cars in this segment (including other S class trims) continue to experiment with hybrid drivetrains the S63 remains a snorting beast with a massive twin-turbo V8 engine that makes 577hp and a whopping 664 lb-ft of torque! They also shaved 220lbs off the weight of the previous model by doing things like making the spare tire cavity in the trunk out of carbon fiber! Wrap all of that with a super luxurious interior and you have a sedan that I will totally covet. My only gripe is that I wish it got more of an exterior re-design rather than more of a “re-fresh”. Not that it doesn’t look good but I would like to see a whole new take on the S-class’ sheet metal.
Another headliner in the Mercedes exhibit is also something of a sad affair. Mercedes is officially saying goodbye to the SLS AMG with the “Final Edition” which marks the end of the SLS’ four year run as one of the most desired supercars in existence. However, Mercedes is sending the SLS AMG out on a very high note with a collection of details that will really make the Final Edition stand out as a collectors item. First it starts off as a “GT” model (think sportier suspension and better brakes), then they go paint-less on the carbon fiber hood and aero package, the parts that are painted get coated with “design magno graphite matte” paint which was previously only found on the SLS AMG GT3 collector’s model race car, finally the Final Edition gets a full “designo” leather and alcantara interior. It is definitely a fitting way to say goodbye. The good news is that Mercedes is already working on the successor to the SLS which will be a totally new supercar. If the SLS is any indication, the next supercar from AMG will be one heck of a machine!
The fourth and final headliner at the Mercedes booth was the Concept GLA45 AMG. As you may guess it is an exercise in “what if” for AMG and possible future plans for the new “crossover-esque” GLA. As you might have guessed, the GLA45 AMG has the same 355hp 2.0 liter turbocharged engine as the CLA45 AMG but bolted on to a “4MATIC all-wheel-drive system rather than the front wheel drive set up found in the CLA. The AMG engineers also added Mercedes Benz’ “SPEEDSHIFT DCT” 7-speed transmission. From there the Concept GLA45 gets a host of exterior styling mods like custom forged wheels and a one-off motorsport inspired livery. Looking at it makes me wonder what could be if a car such as this became a part of the Global Rally Cross series. How cool would that be?!
As usual the Mercedes booth did not disappoint. Its sad to see the SLS AMG go but it was really cool of them to release a Final Edition, as well as build a 1:1 scale model of their AMG Vision Gran Turismo concept, and give potential GLA buyers something to chew on. For more pictures from the booth just click on any of the thumbnails!
Tags: · #2013LAAutoShow, #AMGVisionGranTurismo, #SLSAMGFinalEdition, 2013 LA Auto Show, 2015 Audi A3, 2015 mercedes benz S class, 2015 Mercedes Benz S63, AMG, AMG Vision Gran Turismo Concept, european cars, Events, Features, gaming, Gran Turismo 6, Hype, LA Auto Show, LAAS, LAAS2013, laautoshow, los angeles auto show, Mercedes, Mercedes Benz, mercedes benz amg, Mercedes Benz GLA45 AMG Concept, SLS AMG Final Edition