Entries Tagged as 'Events'

Event Hype: WekFest LA Gallery Is Live With Nearly 300 pictures!

Posted on 06.06.14 | Andrew Beckford No Comments

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We got a little behind the 8 ball as we are prepping for E3 2013 but we are happy to finally bring you our photo gallery from WekFest LA 2014 last weekend!  We took a ton of pictures and most of them are actually good enough to show you!  How about that?!

“Well, how was the show?”  you might be asking.  To be totally honest, this year’s WekFest is probably the best one I have been to so far.  At first I was a little worried because there were considerably less cars than I was used to seeing at the Queen Mary Events park but after a short stroll it was easy to see that the organizers went for quality over quantity.  I am going to let you guys in on a little secret.  When we cover car shows like this we do not photograph every single car at the show… *GASP!*  I know, shocking right? Well here is why: even at some of the best shows there still seems to be quite a few cars that just do not seem like they belong there.  In other words sometimes we will come across a car that is pretty much stock.  It might have a few basic mods like wheels and lowering springs which is cool and looks clean sometimes but it is not particularly interesting.  So, when we come across a car like that we will skip it and shoot something that is a little visually interesting.  There are obviously exceptions but for the most part that is our general rule of thumb.

However, at WekFest LA 2014 this almost never happened.  While the car count might have seemed low, most of the cars there were top notch!  Were there some cars that we skipped? Yes but it was not many.  Also some cars were skipped not because they weren’t interesting but there was just too much of a crowd around it to get a clean shot!  The cars were that good, as you’ll see in the gallery.

Is WekFest perfect? No.  There are always things that can be done to make an event better but I can’t really think of anything significant that bothered me enough to mention except for one thing: the name of the event “WekFest LA”.  Despite its name WekFest LA is held in the city of Long Beach, not Los Angeles.  In fact, WekFest LA is held just a short walk away from Long Beach’s most famous and iconic landmark: the Queen Mary.  You can’t get more “Long Beach” than that!  Also, Long Beach has a pretty rich automotive enthusiast history as well as motorsport history with events like the Toyota Grand Prix and Formula Drift.  So, I am not really sure why the WekFest organizers continue to call the event “WekFest LA”.  As you know, MotorworldHype is based in Long Beach so we think it would be cool if WekFest repped our city instead of LA.

Will changing the name to “WekFest Long Beach” or “WekFest LB” physically make the show better? No.  But I think it would be a nice nod to the locals who come out to attend the show!  Either way, the show itself was awesome as you soon see in the gallery.  If you have not attended before I would highly recommend coming out next year!  If 2014 was any indication, 2015′s WekFest will be pretty damn epic.  We also want to give a big thanks to the WekFest crew for inviting us out.  Now scroll down to check out our massive gallery!

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Hype Event: Eibach Honda Meet 2014 AKA Mecca For Honda Heads (Gallery)

Posted on 05.07.14 | Andrew Beckford No Comments

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Once a year droves upon droves of loyal subjects of the “Honda-head” kingdom go on a great pilgrimage to a mythical land known as the “Inland Empire”.  Once they reach this place they gather together to enjoy each others company, buy and trade their wares, and tell tales of triumph over unsuspecting V8′s at traffic lights….  Seriously though the annual “Eibach” meet is one of the biggest gatherings of Hondas in the country and every year it seems to gain momentum.  In fact this year marked the event’s 10th anniversary.  The legend says that at the first meet or what I like to call “Eibach prime” there was only 50 cars.  This year there was easily a few hundred cars!  In fact, in recent years the meet has gotten so large in size that it can no longer be held at Eibach’s massive HQ because they just don’t have the space.  Eibach has instead chosen a spot in Lake Elsinore (at the home of their local minor league baseball team) to hold their epic gathering.  Despite being even further away from major cities than Eibach’s HQ, even more Honda fans showed up than before!  I too made the epic trek to the Lake of Elsinore to behold all of the Hondas for myself as well as snap plenty of pictures for your enjoyment.  Even though it was hotter than a volcano’s butt hole and dusty as all get out, once I saw the rows and rows of clean, excellently executed Hondas it was all worth it.  If you want to see what I saw then check out the gallery below!  Also stay tuned for our coverage from Toyotafest 2014 as well!

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Indy Car: Toyota Grand Prix Of Long Beach Quick Results (Video)

Posted on 04.14.14 | Andrew Beckford No Comments

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Did you miss the Toyota Grand Prix of Long Beach over the weekend?  Well I am here to say that you missed out and a crazy, crazy race!  Nothing went down the way I expected it to yet at the same time it had an incredibly familiar conclusion.  Don’t know what I mean?  Well, if you know that you will not be able to watch any of the replays then scroll down for the official results and a video of all the highlights and that should get you significantly caught up.  Also stay tuned as we have tons of pictures of all the other action going on in Long Beach over the entire weekend!

WARNING SPOILERS BELOW!!!

1st: Mike Conway
2nd: Will Power
3rd: Carlos Munoz

Race Highlights:

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Formula Drift Hype: Round 1 Streets Of Long Beach Action Gallery

Posted on 04.10.14 | Andrew Beckford No Comments

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We’ve been promising it all week and it is finally here. All of our (best) pictures from the on track action from Formula Drift round one on the streets of Long Beach last weekend.  In the gallery below we have 200 pictures of sideways cars with smoke around them!  What more could you want!  We hope you enjoy these pictures as much as we enjoyed shooting them.  Although deleting all the bad pictures was kind of a pain.  We seriously took over 1,000 pictures! 1,000!  That’s a lot of shots!  Anyhow I am starting to get off track here, just scroll down for the embedded facebook gallery and check out all of our shots.  We hope you like them!

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Event Hype: Offset Kings Showocase Long Beach (Gallery)

Posted on 04.09.14 | Andrew Beckford No Comments

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There was a lot happening on the streets of Long Beach last weekend and we have pictures of it all!  We are kicking off our coverage with a gallery of the Offset Kings showcase brought to you from the team at illest/hellaflush/fatlace.  The showcase brought out some of the best cars in the so cal area and beyond.  Granted there were a few cars that probably shouldn’t have been there but I didn’t take pictures of those so it works out.  All you need to know is that I shot pictures of the best cars there (which is a lot) all for your viewing pleasure.  Below is the embedded facebook gallery of all the pretty automobiles so scroll down and enjoy!

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Hype Event: Formula Drift Tech Day 2014 x Source Interlink Feature Car Search (Gallery)

Posted on 03.21.14 | Andrew Beckford No Comments

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So, I visited the 2014 Formula Drift tech day with the complete and full intent on shooting any of the new 2014 drift cars that showed up. However, during my time there not many of said drift cars made an appearance. So instead I focused more on the cars that showed up for the Source Interlink feature car casting call.  In fact, the casting call itself got so busy that the Source Interlink parking lot was full of feature car hopefuls by 10am!  I would have hated to be the guy who had to comb through all those rides to choose those worthy of print.  Although I came across more than a few that I personally thought filled the bill; especially the Integra you see in the main picture of this post.  That car had a consistent crowd around it all day.  People were clamoring to catch a glimpse of the glittering gold velocity stacks of its individual throttle body set up.  Oh and a Lamborghini showed up for some reason.  All in all there was a lot of quality there so I put my energies into taking pictures of the rides that caught my attention.  There is still a few drift cars here and there in the gallery though.  Check out a few pics below and then hit the MWH facebook for the full gallery.

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Hype Meet: Cars And Coffee Irvine 3-15-14

Posted on 03.19.14 | Andrew Beckford No Comments

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Ok this site was starting to get a little dusty so its time to push forward again with some fresh new content.  We are starting off with my return to Cars And Coffee Irvine last weekend.  In all honesty I just visited to get a little extra shooting time in before I headed off to the Formula Drift Tech Day AKA Source Interlink casting call.  However, I lucked out in the fact that it just so happened that Porsche decided to bring a genuine production-spec 918 Spyder to the event!  News of the Spyder’s appearance brought out many of my industry friends and colleagues like Jon Sibal, Bisi of Bisimoto engineering, and even my old friend and mentor Craig Lieberman!  In fact, I ran into so many people that I haven’t seen in a long time that I actually didn’t take as many pictures as I wanted! But I have a healthy bunch of photos below.  Enjoy!

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Hype Event: illest x Cycleworld “RUCK OUT” Honda Ruckus Rally In Hawaii Feb. 15th

Posted on 02.04.14 | Andrew Beckford No Comments

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Want to rock out with your ruck out in the aloha state? Now is your chance!  If you already live in Hawaii or don’t mind the short flight then you might want to check out the illest x Cycleworld “RUCK OUT” Honda Ruckus Rally on February 15th (yes, the day after Valentines!).  The rally will start with a meet up at the Starbucks coffee ward and end at the illest Hawaii store which will play host to a custom Ruckus show.  There will also be giveaways and a raffle.  All in all it should be a great time.  I wish I could go!  Hit the source link below for the full details.

[Source: CycleWorld.com/RUCKOUT]

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Hype Bowl 2014: The Three Worst Car Commercials AKA The Whack Three (Video)

Posted on 02.03.14 | Andrew Beckford No Comments

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I showed you the best now its time for me to show you the god awful.  It never ceases to amaze me how a huge multi-million dollar company can spend a huge portion of those millions on ad space for one of the most watched television events in the world, yet still drop the ball so hard on executing a commercial.  Heck, really it doesn’t even have to be a “great’ commercial as long as its adequate but sometimes they can’t even hit the mediocre mark!  What’s going on people?!  Sigh…ok lets get this over with.. scroll down please.

Third Place: “Doberhuahua” – Audi

This was more of a disappointment than a straight out bad commercial.  First of all lets not get it twisted: I am not an Audi hater.  In fact, I like Audi a lot which makes this spot all the more disappointing.  Audi has been doing some seriously crazy stuff over the last few months.  Remember all that cool new tech they showed off at CES? Laser beam headlights? Cars that can read street signs and park themselves?  They’re practically living 5 years in the future but instead of showcasing any of that (the way they did when they partnered up with Marvel and Iron Man) they bring us some weird monster movie throw back staring a creepy mutant dog!  What the heck Audi?!  There is so much more that could have been done here!  I weep at the possibilities…  Next year Audi better come correct!

Second Place: “Nice” – Hyundai

Oh Hyundai, like Audi you did so little with so much.  When I first learned that Big Bang Theory star Johnny Galecki would be the lead in Hyundai’s Super Bowl spot I had very high hopes going in.  Imagine my disappointment after watching what transpired.  I am still not even totally sure what was going on in this spot.  Whatever this girl says just magically happens to poor Johnny yet he still can’t get the hint that he stop trying to hit on her from a moving vehicle? BLAH!  Dude! I know its a cheap tactic but they could have played off of Johnny’s Big Bang character Leonard Hofstadter!  This could have been so much better than it was!  Instead it just ended up as a confusing mess.

First Place: “The Truth” – Kia

Here it is. The worst of the worst.  What Kia did here is so bad its baffling!  No matter what your opinion of the Matrix movies are, I think we can all agree that the character Morpheus is awesome.  Yet, the folks at Kia drove up to Lawrence Fishburn’s house with a truck full of money and convinced him that turning the folk hero for the entire people struggling for freedom from robotic overlords into a shill for the K900 was a good idea.  I guess there really are no plans for another Matrix movie otherwise there is no way I can see the studio allowing this farce to happen!  Thanks to Kia I can no longer take Morepheus seriously!  PRO TIP: When trying to advertise your car, don’t ruin a Sci-Fi icon in the process!! FAIL-SAUCE!!

There you have it.  The three worst (in my opinion) car commercials from this year’s Super Bowl.  Now just to be clear I don’t dislike any of the brands mentioned in this post.  I really like Audi and Hyundai won me over with the Genesis coupe and Kia…well I don’t dislike Kia.  I am only singling these companies out because of the commercials they made this year, which just happened to not be so great.  Really, I want ALL car commercials during the Super Bowl to be awesome but that wont happen unless the OEMs and the ad agencies they hire know what not to do.  So consider this a loving (albeit pointed) critique.  Let us all hope that these guys do much better next year!

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NAIAS 2014: The 2015 Subaru WRX STi Is Here And Its Smarter Than The Last One

Posted on 01.15.14 | Andrew Beckford No Comments

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As soon as Subaru revealed the new 2015 WRX at the LA Auto Show last year many of us (including me) were scratching our heads wondering why there wasn’t an STi version of the new WRX parked right next to the “standard” one on the LA Auto Show floor.  Turns out the reason is Subaru decided to wait until Detroit (NAIAS) to reveal the new blue bomber.  Personally I kind of think it would have been better to debut a car like this in LA or New York but heyyyyyy what does it really matter? The important bit is that its finally here and its awesome!

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Now, be prepared for a bomb shell: the new STi actually has the old (or current) STi’s engine.  Yes. The same.  So, despite being a new model the STi gets the same 305HP turbocharged boxer engine as before.  However, that isn’t what makes this new STi better than the previous one.  See, Subaru made the new STi much smarter and more capable in other areas.  First of all the STi finally has torque-vectoring which will be a huge help when cornering hard.  Secondly, the new STi features an electronic driver controlled center differential.

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The new center diff has several “modes” that can be adjusted on the fly by the driver to suit different driving conditions.  There are three “automatic” modes and six “manual” modes so the new STi has you covered whether you’re driving to the grocery store or driving up a 60 degree incline on Mt. Fuji!  The 2015 STi also has a stiffer chassis than its predecessor and the “standard” 2015 WRX which should greatly aid in cornering as well.

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Beyond that there is a bunch of new creature comforts and tech in the cabin as well as leather and cool exclusive stitching!  If you want even more goodies and a sense of elitism then you can always spring for the “launch edition” which will be limited to 1,000 units and include exclusive extras like WR Blue paint, BBS wheels, and more interior bits!  For pictures just click any of the thumbnails.  To see the new WRX STi in action and read the official press release just scroll down!

Video:

Press Release:

ALL-NEW 2015 SUBARU WRX® STI® DEBUTS AT NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT

• New platform offers a stiffer, more agile chassis for Subaru’s global performance flagship model • Bold new sedan model with aero body design • High-performance chassis with new Active Torque Vectoring • 305 hp turbo BOXER engine; most powerful engine in the segment • Driver Controlled Center Differential All-Wheel Drive • STI Launch Edition limited to 1,000 available

DETROIT -  Subaru of America, Inc. today introduced the all-new 2015 WRX STI, Subaru’s iconic performance flagship model, at the North American International Auto Show. Subaru will offer a WRX STI Launch Edition, limited to 1,000 units and exclusively featuring WR Blue paint and gold BBS® forged alloy wheels and unique interior trim.
Powered by the legendary 305-horsepower 2.5-liter turbocharged BOXER engine, the 2015 WRX STI debuts a new four-door wide-body design, built on a stiffer chassis for even greater handling agility and precision. The
WRX STI provides a rally-bred drivetrain and all-wheel drive handling that is unique to this model. Handling is enhanced with a stiffer chassis, firmer springs and faster steering (13.0:1 ratio).
New for the 2015 WRX STI, Active Torque Vectoring joins an arsenal of the model’s proven handling technologies that includes Multi-Mode Driver Controlled Center Differential (DCCD) Symmetrical All-Wheel Drive, Multi-Mode Vehicle Dynamics Control, and a Brembo® Performance Brake System with Super Sport ABS.
The 2015 WRX STI carries its bold personality inside, where new Alcantara seating surfaces accented by red and black leather bolsters and red stitching set the tone for the upgraded and roomier cabin. A driver-focused interior remains integral to the WRX STI performance character, with the new model debuting a motorsports-inspired flat-bottom steering wheel and new whiplash-reducing performance-design front seats with height and tilt-adjustable head restraints. A wide array of new user technologies include, for the first time in a WRX STI, availability of a harman/kardon® premium audio system.
Iconic STI Design Exclusively in Sedan Form
A bolder front design makes the 2015 WRX STI look ready to devour the road. The “nose-cone” configuration combines the grille and bumper cap into one unit ahead of the hood, which for the 2015 model is made from aluminum to reduce weight over the front of the car. Narrower headlights, designed to evoke a raptor’s stare, flank the Subaru hexagonal grille. It’s a more powerful stare thanks to new standard LED low-beam headlights.
The special hood, fenders, doors and quarters, bumpers, headlights and taillight clusters convey the WRX STI identity. As on previous WRX STI models, a functional hood scoop supplies the intercooler with fresh air, and in the 2015 model it is set more deeply into the hood to provide better forward visibility.
Other new performance-oriented details include foglight surrounds with a carbon fiber-like pattern and front fender vents that feature a mesh screen. A full aerodynamic body package includes the large trunk spoiler that has been a WRX STI signature feature. A rear diffuser, LED taillights and LED center high-mount stop lamp (CHMSL) leave a distinctive signature.
New, Stiffer Chassis for Greater Handling Agility
The 2015 WRX STI body structure makes greater use of high-tensile steel than the previous model and features special stiffening elements at key locations. The stiffer chassis helps yield a super-quick steering response that was benchmarked against top-handling sports cars. The 13.0:1 steering ratio provides a quick 2.5 turns lock-to-lock compared to 14.5:1 and 2.8 for the standard WRX model.
As on previous WRX STI models, the 2015 version uses an exclusive inverted-strut front suspension system that provides higher levels of cornering agility. Aluminum front lower L-arms reduce unsprung vehicle weight. The STI-tuned suspension teams with standard 18-inch wheels and 245/40R18 summer performance tires, with the WRX STI Launch Edition and WRX STI Limited models featuring BBS® forged aluminum-alloy wheels.

305-hp Turbo BOXER Engine
The 2015 WRX STI is powered by a 2.5-liter turbocharged/intercooled 4-cylinder BOXER engine that employs the Dual Active Valve Control System (Dual AVCS). The engine, which is exclusive to the STI model, produces 305 horsepower (SAE) at 6,000 rpm and 290 lb.-ft. of peak torque at 4,000 rpm.
The WRX STI engine is teamed exclusively with a specially reinforced 6-speed manual transmission, which includes an STI short-throw shifter in the Launch Edition model. Incline Start Assist can momentarily prevent the car from rolling backward when being driven away from a stop on an incline.
The Subaru Intelligent Drive (SI-DRIVE) powertrain management system allows the driver to tailor the car’s driving characteristics by choosing from among three selectable modes – “Intelligent,” “Sport” and “Sport Sharp” – using a rotary dial on the center console. SI-DRIVE alters vehicle performance characteristics by regulating the engine control module and by fine-tuning the electronic throttle control system. Multi-Mode DCCD All-
Wheel Drive with Three-Mode Vehicle Dynamics Control
The 2015 WRX STI is exclusively equipped with the Multi-Mode Driver Controlled Center Differential (DCCD) version of Subaru Symmetrical All-Wheel Drive. This sophisticated system uses planetary-type center differential gears with a nominal 41:59 torque split. A mechanical limited-slip type center differential augments an electronically controlled center differential to enhance torque transfer performance.
Sensor inputs that include steering angle, throttle position, RPM, lateral-g, yaw, brake, ABS and wheel speed govern torque transfer response. A helical-type limited-slip front differential and a TORSEN® torque-sensing limited-slip rear differential optimize side-to-side torque distribution.
The DCCD AWD system features three automatic modes, each using varying degrees of center differential locking to match different driving situations. In manual mode, the driver can select one of six center differential locking levels to suit the driving situation.
Active Torque Vectoring, an enhancement of the Multi-Mode Vehicle Dynamics Control (VDC) stability and traction control system, can apply brake pressure to the inside front wheel to facilitate more neutral cornering. The VDC system offers yet more driver choices, with three settings: “VDC Normal,” “Traction” and “Off.” Each provides respectively lesser degrees of system engagement, allowing the driver to tailor response for the driving situation. Active Torque Vectoring remains engaged for “Normal” and “Traction” modes.
Premium Cabin
A one-inch longer wheelbase than the previous WRX STI helps provide a roomier cabin in the new model. The windshield is more raked than before, with the A-pillar pulled forward nearly eight inches at the base for better forward visibility, aided by a lower dashboard and narrower A-pillars. Lower side sills and wider-opening doors make ingress/egress easier. Rear seat legroom is increased by nearly two inches, and trunk capacity is now 12 cu. ft., up from 11.3 cu. ft. in the previous WRX STI sedan. A standard 60/40-split fold-down rear seat extends versatility. New available Welcome Lighting responds to the driver approaching the car.
In the 2015 WRX STI, the driver grips a new flat-bottom, leather-wrapped tilt/telescoping steering wheel that integrates switches for audio and Bluetooth control. The STI Design electroluminescent gauge panel gets a new 3.5-in. central LCD screen that displays various functions, including low-level warnings for oil and windshield washer fluid and the selected gear.
Rich-looking appointments and details abound, including soft-touch materials for the dashboard, door trim and center console armrest. A new multi-information central display with 4.3-in. LCD screen provides a multitude of vehicle system functions, including a standard rear camera display, a boost gauge display, audio (on non-navigation models), Bluetooth and climate control settings, and a VDC screen showing traction control operation.
The display can also provide a vehicle self-check and maintenance reminder.
Standard features for the 2015 WRX STI include dual-zone automatic climate control and the All-Weather Package (dual-mode heated front seats, heated exterior mirrors and windshield wiper de-icer). The new standard audio system combines AM/FM stereo with HD Radio®, a single-disc in-dash CD player, 6 speakers, MP3/WMA capability, Radio Data Broadcast System (RDBS), Bluetooth hands-free calling and audio streaming, iPod® control capability, iTunes® Tagging, SiriusXM® Satellite Radio (subscription required), USB port and a 3.5mm auxiliary audio input jack. Numerous compartments located in and around the center console hold phones, USB drives and MP3 players.
An available touch-screen navigation system displays on a 6.1-inch LCD screen and offers voice controls. The WRX STI Limited model adds the luxury of leather-trimmed upholstery, an 8-way power driver’s seat, the harman/kardon premium audio system and a power moonroof that opens one inch farther than on the previous model.
Subaru Safety
Subaru’s renowned safety package uses the brand’s proven Ring-shaped Reinforcement Frame body structure, which has been shown to excel in the new small overlap test by the Insurance Institute for Highway Safety (IIHS). In the cabin, a driver’s knee airbag is added to the roster of safety features that includes front side pelvis/torso airbags and side curtain airbags that offer front and rear outboard seat coverage.
Subaru produces a full line of all-wheel drive sedans, crossovers and SUVs, along with the rear-wheel drive BRZ sports car.

About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

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