Entries Tagged as 'European Cars'

Hype News: The Next Audi R8 Will Have Freakin Laser Beams In Its Headlights

Posted on 02.17.15 | Andrew Beckford No Comments

Audi_R8_laser_headlights

The future has arrived people!  Gone are the days when we use silly things like light bulbs to help man kind see in the dark.  Soon, we’ll use lasers!  Yes, lasers.  Powerful beams of light often associated with the “pew pew” sound will now help light our way in the darkness.  Audi is looking to be the first OEM to equip a car, namely the R8 with laser powered headlights.  Well, technically the high beams will be lasers.  LEDs will be used for the regular lights.  The laser high beams will be available as an option in the new R8.  Although how much the option will cost is still unknown at this point but it likely won’t be cheap.  It also likely won’t be available everywhere.  As with most new technologies, different countries and states have to figure out how or if they want to regulate it.

The new laser high beams haven’t been cleared for sale in the U.S. yet and I can’t say I blame our government for taking some time on this.  Many people get blinded today by the reflection of current high beams in their rear view mirrors.  Imagine what could happen if someone gets a laser beam reflected directly into their peepers?  However, this is progress and over time this tech will become the norm and we will be one more step closer to the awesome future that we were promised back in the 80s.  I can’t wait to pre-order my hoverboard…

Press Release

February 16, 2015 | Ingolstadt, Germany

  • New mid-engine sports car features high-tech headlights
  • Laser high-beam offers high light intensity and excellent range
  • Editor’s note: Euro-spec availability

International release from AUDI AG

Currently not available on U.S. models

 

Audi is revealing the headlights of its new R8 as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high‑beam lighting module as an option.

The new R8 will set new standards among high‑performance sports cars – including in its lighting technology. As an option, the latest car development by Audi can be equipped with a laser spot as the high‑beam headlight. The special appeal of laser lighting is that it uses high‑intensity laser diodes, which generate a lot of light energy from a very small component. Compared to LED high‑beam headlights, laser high‑beams attain nearly twice the lighting range.

Each headlight contains one laser module that operates with four high‑intensity laser diodes. This module bundles the four intense blue‑light laser beams. Then a phosphor converter transforms the blue light into pure white light. An identifying characteristic of the laser headlights is their blue light signature. Standard equipment in the new R8 includes an LED headlight system. All lighting functions are produced with 37 LEDs per headlight.

The laser spot for the high‑beam light made its debut in the summer of 2014 in the Audi R8 LMX, a limited edition model of the previous R8 model series. Shortly before that, it was used in the Audi R18 e‑tron quattro race car at the 24 Hours of Le Mans. The laser spot is the latest production technology in a long line of lighting innovations. Audi introduced LED technology to the market for the first time in 2004 – in the daytime running lights of the Audi A8 L W12. Lighting technologies such as LED daytime running lights, Matrix LED headlights and laser spot high‑beam lights are prime examples of technology that visualize the core values of the Audi brand: progressiveness, sportiness and sophistication.

[Source: Audi]

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BREAKING Hype News: Porsche Crashes Ferrari and Ford’s Party With New Cayman GT4 (UPDATE: Video)

Posted on 02.03.15 | Andrew Beckford No Comments

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Just when the internet thought it couldn’t take any more surprise reveals after Ferrari dropped their new turbocharged 488 GTB and Ford announced the America-bound AWD Ford Focus RS; Porsche decided to chime in and let us know that a Cayman GT4 is on the way!  Say whhhaaaatt?  We were already drunk in love with the Cayman GTS and now Porsche spins our heads right around (yes two music references in one sentence, high five!) with this new variant.

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So, what exactly is the Cayman GT4?  Well imagine a Cayman with the 385 horsepower 3.8 liter flat six engine from the 911 Carrera S, then throw in some of the more important bits from the 911 GT3, throw on some bigger brakes and wham! You’re in GT4 country!  And if you think the car just looks the part, guess again.  Porsche has already taken the Cayman GT4 to the Nurburgring and it ticked off a 7:40 lap time.  Not too shabby!  Further fanning the enthusiast flames is the fact that the Cayman GT4 will only come with a six speed manual transmission.  This is great news for H pattern fans who thought the last Porsche manuals would be found in the latest crop of GTS cars.

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For those who really want to get racy, the Cayman GT4 will have a carbon ceramic brake package and carbon fiber bucket seats as options.  Those who don’t opt for the carbon fiber bucket seats can expect leather and alcantara adorning the interior.  But no matter what all owners will get that big honkin’ fixed wing in the back that screams “I mean business”.

Above all though, one of the best things about this news is that unlike the Ferrari 488 and Ford Focus RS announcements, Porsche has provided pricing and release information.  Expect the Cayman GT4 to have a starting MSRP of $84,600 (not counting a $995 destination charge) and look to see it hit dealerships in the U.S. around July of this year.  For big beautiful pictures of the Cayman GT4 just click any of the thumbnails.  For the official press release scroll below.

UPDATE: Porsche has released the first official commercial for the Cayman GT4! Watch below

Press Release:

News Release February 3, 2015

A new member of Porsche’s GT family

The benchmark in its class: the Porsche Cayman GT4

Atlanta. Porsche’s GT family is proud to announce the addition of an exciting new member: the

Cayman GT4. This is the first Porsche GT sports car based on the Cayman and features

components of the 911 GT3.

Clocking a lap time of 7 minutes and 40 seconds on the North

Loop of the Nürburgring, the Cayman GT4 earns the same lap time as the 2011 911 GT3 and

positions itself as the new benchmark atop its market segment. The Cayman GT4 clearly

demonstrates Porsche’s dedication and passion to continue to promote truly industry-leading

two-door sports cars in the future – sports cars that are developed at the Motorsport department

in Weissach.

The engine, chassis, brakes, and aerodynamic design of the Cayman GT4 are configured for

maximum driving dynamics while retaining the versatility and everyday utility that are typical of

the two-seater Porsche coupe. Powered by a 385 hp 3.8-liter flat-six engine derived from the

911 Carrera S engine, the Cayman GT4 transmits its power solely through a six-speed manual

transmission with dynamic gearbox mounts. Zero to 60 mph is accomplished in 4.2 seconds; its

top track speed is 183 mph. The chassis – which features a 30 mm lower ride height and a

generously sized brake system – consists almost entirely of components from the 911 GT3.

Ready for the race track: The first Porsche Cayman with added downforce at both axles.

The exterior of the Cayman GT4 highlights it as a member of the Porsche GT family and

provides a clear distinction to related mid-engine coupes. Three pronounced inlet openings at

the front and a large fixed rear wing are part of an aerodynamic package which is systematically

designed for downforce. Upon request, the performance capabilities of Cayman GT4 can be

taken even further. Available options include the Porsche Ceramic Composite Brake (PCCB)

system, full bucket seats made of carbon fiber composite, and a custom Sport Chrono Package

featuring a Track Precision app.

The interior of the Cayman GT4 focuses on maximizing the experience of unfiltered driving

enjoyment for both driver and passenger. Standard sport seats, which are upholstered in a

combination of leather and Alcantara®, offer excellent lateral support. The new Cayman GT4

sport steering wheel guarantees ideal control and direct steering feedback due to its compact

dimensions.

Technical aspects of this new GT sports car are based on the 911 GT3. As a mid-engine sports

car and a prime example of driving dynamics in its class, it follows the conceptual tradition of

such cars as the 904 GTS, 911 GT1, Carrera GT and 918 Spyder.

GT sports cars engineered by Porsche embody the most passionate connection possible

between everyday driving and Porsche’s competition heritage and highlight the sporty core of

the brand: Intelligent Performance.

The Porsche Cayman GT4 celebrates its world premiere in early March at the Geneva

International Motor Show. This vehicle will arrive at U.S. dealers in July 2015. The starting

MSRP for the Cayman GT4 is $84,600. MSRP does not include a destination charge of $995.

###

 

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Italian Hype: Ferrari Reveals Turbo Charged 488 GTB To Replace 458 Italia

Posted on 02.03.15 | Andrew Beckford No Comments

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The Ferrari 458 Italia is a beautiful car that many people absolutely loved.  It created some new Ferrari fans and won back some fans that were put off by the 360 Modena.  Although despite its success, Ferrari felt that the Italia was getting a bit old so they decided to refresh it into twin-turbo’d beast!  Yes, today Ferrari revealed the brand new 488 GTB which at first glance just looks like a 458 with re-worked body panels, and superficially that wouldn’t be wrong.  However, the real magic comes from the 488’s engine.  As I mentioned, with the help of two turbo chargers the 488 GTB’s 3.9 liter V8 makes 660 horsepower and 560 ft-lbs of torque.  That is 100 more horses than a standard 458 Italia and 60 more than a 458 Speciale.  To handle the increased torque Ferrari created a “Variable Torque Management” system for the transmission to make sure power delivery is not too jarring.

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As I mentioned on the outside the looks are very similar to what the 458 was save with a few styling cues that were inspired by the Ferrari 308.  Massive vents in the rear quarter panels look aggressive and likely serve to feed the deep breathing turbo V8 in the back.  While the front seems to have a bit less “drama” than the 458, it does look quite angry and functional.  There is an obvious splitter that makes no apologies about its purpose.  Where the 458 was “elegant” the 488 seems to be just mean.  But I mean that in the best way possible.

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The Ferrari 488 GTB will make its official world debut at the Geneva Motor Show in March and that is likely when we will find out more information such as release date, price, and production numbers.  For the official press release and specs scroll below.  For pictures, just click on any of the thumbnails for an HD resolution counterpart.

Press Release:

Ferrari 488 GTB: extreme power for extreme driving thrills

The new V8 debuts at Geneva: track-level performance and responsiveness for the road

Maranello, 3 February 2015 – Forty years on from the unveiling of its first ever mid-rear-engined V8 model, the 308 GTB, the Prancing Horse opens a new chapter in its 8-cylinder history. The Ferrari 488 GTB provides track-level performance that can be enjoyed to the full even by non-professional drivers in everyday use. Its response times, nimbleness and on-the-limit driving guarantee a unique sense of exhilaration and unparalleled driving pleasure.

The new berlinetta brilliantly encapsulates Ferrari’s experience in both F1 and the WEC, where the 458 GT holds the World Championship title and has won its category in the last two editions of the 24 Hours of Le Mans. The new model also exploits to the full the know-how gleaned by Ferrari technicians over the last decade through the XX programme which makes extreme track-only cars available to gentleman test-drivers. The data yielded has made a significant contribution to the refinement of the electronic and vehicle control systems so that drivers can make the most of the incredible performance of this new car.

The Ferrari 488 GTB’s new 3902 cc V8 turbo is at the top of its class for power output, torque and response times, making it the new benchmark for this kind of architecture. The engine unleashes 670 cv at 8,000 rpm along with 760 Nm of maximum torque in seventh gear and a response time to the accelerator of just 0.8 seconds at 2,000 rpm. These figures are sufficient to allow the Ferrari 488 GTB to accelerate from 0-200 km/h in an astonishing 8.3 seconds and, when combined with the radical innovations introduced on all aspects of the car’s performance, lap the Fiorano track in just 1’23”.

The gearbox features Variable Torque Management which unleashes the engine’s massive torque smoothly and powerfully right across the rev range, while specific gear ratios deliver incredibly progressive acceleration when the driver floors the throttle. As is always the case, Ferrari’s engineers have dedicated great attention to perfecting the 488 GTB’s sound, creating a new soundtrack that is full, clear and totally distinctive, as expected from any Prancing Horse engine.

The car’s aerodynamics also made a pivotal contribution to performance: its 1.67 efficiency figure is a new record for a production Ferrari, and is the fruit of 50 per cent more downforce than the previous model and reduced drag. The greatest challenge was achieving these two goals simultaneously. Several innovative elements were specifically developed to do so, not least a double front spoiler, base bleed side intakes and, at the rear, active aerodynamics coupled with a blown spoiler. The aerodynamic underbody, which incorporates vortex generators, is highly sophisticated, too.

The Ferrari 488 GTB’s subsystems and electronic controls make its power and performance instantly available and controllable. It is, in fact, the most responsive production model there is, with razor-sharp response times comparable to those of a track car.

The evolved version of Ferrari’s side slip angle control system (Side Slip Control 2 – SSC2) is more precise and less invasive, providing greater longitudinal acceleration out of corners.  Aside from integrating with the car’s F1-Trac and E-Diff, the SSC2 now also controls the active dampers which renders the car’s dynamic behaviour during complex manoeuvres even flatter and more stable.

Designed by the Ferrari Styling Centre, the new car features very sculptural flanks which are the key to its character. Its large signature air intake scallop is a nod to the original 308 GTB and is divided into two sections by a splitter. The wide front spoiler features a double profile to improve the thermal efficiency of the radiators positioned at the sides. At the centre two pylons are combined with a deflector which channels air towards the flat underbody. The broad, low tail is also dominated by aerodynamic solutions, including an innovative blown spoiler which generates downforce without increasing drag. This works in conjunction with an aggressive ramp angle for the diffuser which features active flaps. The greater height required for the diffuser was achieved by repositioning the exhaust tailpipes. The circular LED tail lights have also been redesigned.

In the cabin, the seamless integration of the new satellite control clusters, angled air vents and instrument panel heightens the sense that the cockpit is completely tailored around the driver. Usability was the key word in the design, leading to an extremely sporty ambience that in no way compromises on comfort. There are plenty of classic Ferrari styling elements too, such as the clear separation between the dashboard and tunnel, the multifunctional steering wheel, the control switch bridge and wraparound seats. The graphics and interface of the infotainment screen have also been completely redesigned while the design of the car’s new key takes its inspiration from the car’s cylinder banks and allows keyless starts.

The Ferrari 488 GTB will make its world debut at the International Geneva Motor Show in March, but from today can be seen at www.ferrari.com.

For further information, please contact:
Jason Harris
Regional Manager – Communication
Tel: 01753 878704
Mob: 07748 333389
Email: jason.harris@ferrari.com

Ferrari 488 GTB

Technical specifications

ENGINE

Type
Overall displacement
Maximum power *
Maximum torque *
V8 – 90° Turbo
3902 cm3
492 kW (670 CV) at 8000 rpm
760 Nm at 3000 rpm in VII gear

DIMENSIONS AND WEIGHT

Length
Width
Height
Dry weight**
Weight distribution
4568 mm
1952 mm
1213 mm
1370 kg
46.5% Front – 53.5% Rear

PERFORMANCE

0-100 km/h                        3.0 s
0 -200 km/h                       8.3 s
Maximum speed                > 330 km/h

FUEL CONSUMPTION***
11.4 l/100 km

CO2 EMISSIONS ***
260 g/km

* With  98 RON petrol

**With lightweight options

*** ECE+EUDC combined cycle with HELE system

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Hype: Liberty Walk Previews Widebody Lamborghini Huracan

Posted on 01.23.15 | Andrew Beckford No Comments

LibertyWalk_LamborghiniHuracan_small

One of the reasons why I love Liberty Walk is that they have absolutely no qualms about taking a six figure supercar and hacking it up mercilessly to equip on of their artisan body kits on it.  It just so happens that more often than not their body kits actually look pretty good.  In fact, Liberty Walk is so popular that every car at SEMA this year that wasn’t equipped with a Rocket Bunny or RWB kit had a Liberty Walk kit on it.  It looks like Liberty Walk’s next conquest is the brand new Lamborghini Huracan as they have released a few CGI teaser images.

I think it actually looks pretty good.  In fact I think the Liberty Walk treatment looks better on the Huracan than it does on the Aventador or the Ferrari 458 Italia.  Liberty Walk has not announced a release date yet but you can currently pre-order the kit via their Japanese site right now.  Pricing has not been announced for the kit either but I think the bigger question is who out there will have the stones to cut up their brand new Huracan to bolt on this kit?

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What do you think of the Liberty Walk Lamborghini Huracan? Click on the thumbnails for bigger pictures and feel free to give us your opinion in the comments or on Twitter at @MotorworldHype

[Source: Liberty Walk Japan]

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Hype News: Lamborghini Reveals Huracan GT3 Race Car And We Need One (Video)

Posted on 01.21.15 | Andrew Beckford No Comments

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In our second motorsports news story of the day Lamborghini has finally revealed the GT3 version of their newest bull, the Huracan.  This widebodied angular beast is over 400lbs lighter than a “normal” Huracan but still retains the same V10 engine.  Despite the Huracan GT3 being mostly developed in-house at Lamborghini, Dallara (who created the current Indy Car chassis) was tapped to aid in design of the GT3’s aerodynamics.  The Huracan GT3 will be rear wheel drive (the stock version is AWD) and come equipped with a six-speed sequential transmission.

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The Huracan GT3 will begin competing this year in the Blancpain Endurance Series in Europe.  Although I would not be surprised if we eventually see the Huracan GT3 competing state side as well.  In fact, Lamborghini’s newest race car is available for sale to any interested parties for about $430,000.  I’d get one but I am a bit short, you know how it goes.  To see HD resolution pics of the Huracan GT3 just click the thumbnails and for a video of the car in action just scroll below.

Press Release:

Sant’Agata Bolognese, 21 January 2015. Automobili Lamborghini has presented the new Lamborghini Huracán GT3, in a world premiere at its headquarters in Sant’Agata Bolognese. The unveiling ceremony was carried out in the presence of media, customers and partners from around the world.

The GT3 competitor makes its debut following that of the new Huracán LP 620-2 Super Trofeo, which will be the protagonist of the Lamborghini Blancpain Super Trofeo in Europe, Asia and North America from this year.

Starting in 2015, the Huracán GT3 will line up in the Blancpain Endurance Series that runs over five venues in Europe, among which is included the famous Spa-Francorchamps 24-hours race.

The growth and success of Lamborghini motorsports activities throughout the world has heightened its appeal to partners: the prestigious Indonesian oil and energy petroleum company PERTAMINA will be the official technical partner of Lamborghini Squadra Corse activities in the coming years.

”With the Huracán GT3, Lamborghini Squadra Corse takes a further step forward in the development and production of a race car for this category, which is among the most prestigious and challenging in international motorsport. Lamborghini is thus for the first time directly involved in GT motorsport activities with the in-house development of this new model,” declared Stephan Winkelmann, President and CEO of Automobili Lamborghini. ”We are proud and delighted to announce the new partnership with PERTAMINA, which will further support our motorsport activities.”

“We are proud to be the partner of Automobili Lamborghini as one of the world’s most prestigious super sports car marques. This cooperation confirms PERTAMINA’s position as the technology partner of Lamborghini Squadra Corse, connected to our vision of becoming a World Class Energy Company with the mission to expand our market globally,” said Ahmad Bambang, Marketing Director of PERTAMINA.

The Lamborghini Huracán GT3 is equipped with an Alu-Carbon chassis and a fully integrated FIA-compliant roll-cage. The subframe has been modified both at the front and rear to accommodate a high performance water radiator (front), and for a better positioning of the gearbox (rear), improving aerodynamics. The kerb weight is 1239 Kg with a 42/58 front/rear weight distribution. The final weight will be set by the FIA BOP.

The bodywork is in composite materials and, along with the aerodynamics, has been developed in collaboration with Dallara Engineering with the direct involvement of the founder Gian Paolo Dallara. Aerodynamics have been tuned to grant the best possible air flow penetration, and maximum adherence and traction in any condition on any asphalt. Efficiency has been improved thanks to the rear adjustable wing, adjustable front diffuser and louvres. The new aerodynamics also allow improved cooling of the braking system.

As for the Huracán Super Trofeo, the GT3 is equipped with new bodywork fast- fittings and equipped with a new, enhanced-performing engine and gearbox oil cooler.

Special attention has been given to safety, with the new Lamborghini Huracán GT3 equipped with a carbon frame 8862 specification seat; an OMP fire extinguishing system; and an innovative roof hatch which enables, in case of need, quick assistance by medical personnel through the roof of the car. Seat belts are provided by OMP, the fuel tank is an FT3 type and the pedals are adjustable.

Front and rear lights are LED. The new multifunction steering wheel has been re-engineered along with OMP.

The new rear-wheel drive Huracán GT3 adopts the V10 direct injection engine mounted on the road car, managed by a Bosch Motorsport control unit that also manages traction control, gearbox and the TFT display on the dashboard. All wiring and connectors are designed specifically for racing. The engine is fixed on the chassis by rigid mountings and is coupled with a sequential six-speed gearbox, according to FIA regulations, and a three-disc racing clutch.

The braking system is made up by 380 x 34 mm steel discs at the front (6 pot), and 355 x 32mm steel discs at the back (4 pot), according to FIA regulations, equipped with Bosch ABS. This system features 12 different settings that can be actioned directly from the steering wheel, as can traction control. The tyre sizes are 315/680 at the front and 325/705 at the back. The car is equipped with a pneumatic lifting system.

In Europe, the Huracán GT3 is priced at 369,000 Euro (excluding taxes) ex works.

Lamborghini’s newest raging bull race car has already made its track debut in development tests in recent months, under the supervision of head of motorsport Giorgio Sanna. ”The first GT3 car from Lamborghini will allow talented young drivers the opportunity to contest a Lamborghini in competitions such as the challenging 2015 Blancpain Endurance Series. This season will be an important one for us to gather experience from a category as demanding as GT3, but at the same time we are offering a competitive product to our customers. It will be a busy year, as the Huracán LP 620-2 Super Trofeo will also debut in our Lamborghini Blancpain Super Trofeo series in Europe, USA and Asia.”

Grasser Racing Team will line up two new Huracán GT3s in the 2015 Blancpain Endurance Series. The Austrian team – 2013 Blancpain Sprint Series Pro-Am Champion and third in the 2014 Pro Class – will field the two official test drivers of Lamborghini Squadra Corse: Fabio Babini (ITA) and Adrian Zaugg (RSA) now promoted to factory drivers, and the Italian Mirko Bortolotti who impressed in the 2014 Lamborghini Blancpain Super Trofeo Europe.

Working alongside them will be three young talents from Lamborghini’s Young Drivers Program: Giovanni Venturini (ITA), Jeroen Mul (NED) and Andrew Palmer (USA). All three have been promoted to the Lamborghini Squadra Corse GT3 Junior Team. This new program features a step up from the Young Drivers Program, with the aim of selecting the best talents to be involved in testing sessions and GT3 racing.

The Italian Edoardo Piscopo and the Serbian Milos Pavlovic have also been promoted to official test drivers for Lamborghini Squadra Corse. Winners of both the 2014 PRO Class in the European Lamborghini Blancpain Super Trofeo and the World Final, they will be in charge of the GT3 car’s development across the world.

THE 2015 BLANCPAIN ENDURANCE SERIES CALENDAR

11-12 April Monza, ITA
23-24 May Silverstone, GBR
19-20 June Paul Ricard, FRA
23-26 July Spa-Francorchamps (24 Ore), BEL
19-20 September Nürburgring, GER

 

Automobili utomobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern Italy. The Lamborghini Huracán LP 610-4, which has made its world debut at the 2014 Geneva Motor Show is the successor to the iconic Gallardo and redefines the luxury super sports car driving experience with its innovative technology and outstanding performance. The Aventador LP 700-4, in Coupé and Roadster offerings, represents the reference point in the world of V12-powered, luxury super sports cars. With 129 dealerships worldwide, in little more than half a century Lamborghini has created an uninterrupted series of extraordinary, exclusive cars that include the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, and several limited series like the Reventón, Sesto Elemento and Aventador J. The Veneno Coupé, the Egoista and the Veneno Roadster, have been created to celebrate the brand’s 50th anniversary year in 2013.

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Hype: Audi May Provide Their Dealers With Virtual Reality Headsets …Because Future

Posted on 01.15.15 | Andrew Beckford No Comments

Audi VR experience

The car buying experience has changed a lot since the early days.  We have come a long way from Henry Ford’s famous quote “The customer can have any color they want, as long as its black”.  Now, there are hundreds of options available for new cars and buyers can get a look at what they look like through an online configurator.  However, even an online configurator is starting to feel a bit dated.  Really, configuring a car online is basically just a webpage widget that can photoshop a byer’s options in to an image of the car in question on the fly.  Audi is experimenting with a way to make the customization experience deeper through the use of virtual reality.

Essentially buyers will be able to put on a VR headset (and headphones) and virtually move around a car that is optioned out to their spec.  They can even “sit” in the car with the leather and infotainment they chose and look all around the interior thanks to the help of a head-tracking camera.  Options can also be instantaneously changed out and called up so the buyer can check out different combinations.  A full audio experience will be integrated as well so that users can hear everything from the doors closing to how a particular car’s sound system, well, sounds…

If you’re having trouble envisioning what this experience would be like, imagine using Forzavista mode from Forza Motorsport but while wearing an Oculus Rift VR headset.  In fact, Audi mentions that if this tech experience aids in sales they may look into pushing this into the home rather than buyers only being able to partake in the experience at dealerships.  I imagine that when tech like the Oculus Rift, Samsung Gear VR, and other consumer level VR headseats are more common, these experiences from Audi will simply be downloadable.

If you think Audi’s use of this tech is in the distant future guess again.  They are actually experimenting with it now in their booth at the Detroit Auto Show and Audi hopes to have the first dealerships equipped with their VR tech by the end of this year. For a closer look click the thumbnails below.

Audi VR experience: das Autohaus im Aktenkoffer Audi VR experience: das Autohaus im Aktenkoffer

Now, if only there was some kind of breathing apparatus so that they could add the new cars smell…

Press Release:

Audi VR experience: the dealership in a briefcase

  • Innovative virtual reality headset extends advisory service at Audi dealers
  • Sales chief Luca de Meo: “Further proof of Audi’s pioneering role in sphere of digitization”
  • First Audi dealerships to introduce new sales tool by end of 2015
 The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG, presented the Audi VR experience this week on the sidelines of the North American International Auto Show in Detroit: “Hand in hand with our dealers, we are bringing digital innovations into the dealership in order to improve convenience and to provide even better advice. With the Audi VR experience, we are once again demonstrating the pioneering role of the four rings in this area.”

With the innovative technology, customers and prospective buyers experience the virtual Audi world on a new level – in three dimensions, with all sound effects, and almost life‑like. They can virtually take a seat behind the wheel of their individually configured dream car or take a look in the trunk. A camera tracks the movements of the user’s head and the system adapts the image displayed accordingly. The full spectrum of the Audi model range, with respective customization options, can be called up: colors, leathers, inlays as well as infotainment systems. The dealer is thus able to demonstrate the diversity of the Audi portfolio in a very convenient way and to provide individual advice to the visitor.

Audi will bring the new sales tool to first dealers by the end of this year – with particular focus on dynamic growth markets where high sales increase for AUDI AG is being accompanied by expansion of the dealer capacity. In future, it will also be possible to provide the Audi VR experience away from the dealership as a mobile solution – while visiting the customer at home, for example.

Thanks to their large field of view and the performant positional and movement tracking, Virtual Reality headsets offer excellent immersion – the observer feels fully integrated into the scene presented. In use at the Audi dealer, VR headsets obtain the extremely detailed data records for the vehicle models from a high‑performance computer that assures superior image reproduction. The Audi VR experience is also equipped with high-end headphones by Bang & Olufsen. They transmit the full range of acoustic information, from the sound of the doors closing to the 14‑channel sound of the Advanced Sound System in the Audi A8 and the conversation with the customer consultant.

AUDI AG has already been pioneering the use of virtual reality in automotive sales since 2012, blending digital innovation with the strengths and services of the physical dealership: Audi City, the cyberstore with a real presence, displays the brand’s automobiles on ceiling‑height digital powerwalls on a very life‑like 1:1 scale. There, visitors are able to configure their individual dream car step by step.

Occupying only little space and offering exclusive services, Audi City complements the brand’s sales networks in prominent downtown locations of major international cities. This year, Moscow will be joining London, Beijing and Berlin as the next Audi City location. In addition, AUDI AG has refined technological components of the digital showroom for use at classic dealerships. In 2014, technical modules from Audi City went into use at the first 16 European pilot dealers. The digitization of around 200 more locations worldwide is planned this year.

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12 Days Of Hype: Get Your Loved One A Lamborghini Aventador….RC Car…

Posted on 12.21.14 | Andrew Beckford No Comments

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Can’t afford to buy an Italian supercar for that special person in your life? Wrong! You CAN because you could gift them this awesome Lamborghini Aventador radio controlled car for only 52 bucks!  Yep!  Sure its not the same as driving a full size Aventador but I am sure nearly just as much fun can be had chasing the cat with this bad boy.  If you’re looking for a great “car person” gift for under 100 bucks, its hard to beat this!  Just hit the source link below to order and thank us later!

[Source: Lamborghini Store]

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12 Days Of Hype: Genuine Ferrari F1 Engine Valve Desktop Display Piece

Posted on 12.18.14 | Andrew Beckford No Comments

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Car people love to put cool car stuff on their desks.  Its just a fact of life.  Anyone who loves cars probably has some cool car related thing on their desk at work or maybe hung up on their wall and they are always looking for something even cooler to replace the already cool thing they currently have.  Well this is the cool desk thing to end all cool desk things!  Right now from Ferrari, you can buy an engine valve from a genuine Ferrari F1 engine!  It even comes with a certificate of authenticity and a cool stand to display it with.  The stand will have a plaque that will state the car the valve came from and everything.  This is pretty awesome for just about any car person, specially if they are also an F1 fan!

This desktop piece will set you back $210 plus shipping, which may also be pricy if you want to get this in time for Christmas.  Hit the source link below if you are interested in ordering one.

[Source: store.Ferrari.com]

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12 Days Of Hype: Exotics Racing Is The Only Way To Drive An Exotic Car Like You Stole It…Without Stealing It..

Posted on 12.17.14 | Andrew Beckford No Comments

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In the last “12 Days Of Hype” post I talked about Skip Barber racing school as a great gift for the hardcore motorsports fan in your life.  However, if you want to just gift someone a day on a race track with crazy exotic cars like Lamborghinis, Ferraris, and the like, then Exotics Racing is a good choice as well.  With Facilities at Las Vegas Motor Speedway and Auto Club Speedway in California they are within relatively easy reach for anyone on the west coast.  Exotics Racing offers different packages that allow participants to take hot laps in one of up to 15 cars that cover the gamut.  Want to drive a Lamborghini Huracan? They have one.  What about a Ferrari 458 Italia? They have a few of those too.  McLaren MP4-12C? Yessir!  They even have Nissan GT-R’s available.

Since all of their experiences are one day they are much easier on the wallet than say a full racing school such as Skip Barber.  Driving packages at Exotics Racing start at around $199 and go up from there.  If someone just wants to ride shot gun then there are high-speed ride alongs offered for $99.  I have personally checked out the facility at Auto Club Speedway and I can tell you that the staff really goes the distance to make sure participants have a good experience.  If you are trying to think of a good gift then I would recommend considering a day at Exotics Racing.  Hit the source link below for more info.

[Source: ExoticsRacing.com]

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LA Auto Show: Jaguar Exhibit Was Nothing But F-TYPE Goodness

Posted on 11.26.14 | Andrew Beckford No Comments

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Anyone close to me knows that I pretty much think the Jaguar F-TYPE is one of the best cars ever made in the last 10 years.  My only complaint about it was that it was first released as a convertible rather than a coupe like the C-X16 concept it was based on was.  Though, it was just a matter of time before the beautiful coupe was released.  In my mind that was it.  It was all said and done and nothing needed to be done to make the F-TYPE better.  However, quite a few people were not happy that the F-TYPE wasn’t offered with a true manual transmission.  Personally, I didn’t see this as a problem but I understand how many would want to row the gears on a car that is so clearly meant for people who love driving.

 #LAAutoShow_2014_#LAAS_111 #LAAutoShow_2014_#LAAS_116 #LAAutoShow_2014_#LAAS_117 #LAAutoShow_2014_#LAAS_118 #LAAutoShow_2014_#LAAS_119

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Jaguar apparently agreed on the issue of the manual transmission and then went one further by also including an all-wheel-drive option from now on for the F-TYPE S.  The R model F-TYPE will come with AWD standard.  The manual transmissions will be options for rear wheel drive V6 models.  So, if you were hoping for an AWD V8 with a manual transmission then first of all you’re greedy, and second you are out of luck.  Me? I just have two more reasons to really, really want an F-TYPE.

#LAAutoShow_2014_#LAAS_97 #LAAutoShow_2014_#LAAS_98 #LAAutoShow_2014_#LAAS_99 #LAAutoShow_2014_#LAAS_100 #LAAutoShow_2014_#LAAS_103

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Oh, and one more thing.  As if announcing a manual transmission and AWD for the F-TYPE wasn’t enough; Jaguar also decided to bring their F-TYPE-based “Project 7″ to the LA Auto Show as well so yes lets all drool over that for a second. A modern take on the D-Type racing designed married with the beautiful F-TYPE lines? Please and thank you.  The 575HP supercharged V8 doesn’t hurt its chances to get on my dream car list either.

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