Acura Launches Highly Addictive Mobile Game

You may have recently seen Acura’s new “Two Words” commercials on TV or online. The entire concept of the spot is Acura engineers trying to one up each other while driving various sports cars and race cars from Acura’s past, present, and future taunting the next competitor by saying “beat that”.

Acura has taken it a step further by creating a free mobile game spin-off of that commercial. The game is aptly called “beat that” and challenges players to set fast laps while driving iconic Acura cars.

You can play the game by visiting: acura.com/playbeatthat

If you want to play on the Facebook Instant Games platform, visit this link: https://fb.gg/play/acura-beat-that

The really neat part of it is that the visuals of the game change as you progress. For example, the first level features a 1991 Acura NSX, hence the game has 8-bit inspired graphics from the NES era.

Next up is a 1998 Acura Integra Type-R with graphics inspired by the SEGA and Namco 3D arcade racers from the mid to late 90s like Sega Rally and Ridge Racer.

The full list of cars and levels is as follows:

  • Level 1: 1991 Acura NSX – 8-bit Beach
  • Level 2: 1998 Acura Integra Type R – Warehouse Complex
  • Level 3: 2020 Acura RDX A-Spec – Snowy Summit
  • Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
  • Level 5: 2020 Acura NSX – Super Skyway
  • Level 6: Acura Type S Concept – Cyber Tunnel

Where the game gets its hooks in you is through is leaderboard mechanic. Every time you set a lap you enter your initials and your time is put up on a nationwide leaderboard. The game also informs you of how many people you beat in each attempt. Not to brag but in my first attempt with the NSX I ranked higher than 80% of all players so far.

Yet that fact had me coming back for more wanting to move even higher in the ranking. Furthermore, players can also share their best times via social media. Players can also create their own gifs via GIPHY integration.

This is what happens when marketing is done right! Anyway, despite Acura calling this a “mobile game”, it is actually browser based. So, it doesn’t matter if you have an iPhone or an Android-based phone like a Samsung Galaxy S10. As long as your mobile browser is compatible you should be able to play just fine.

There is a version meant for desktop browsers as well but I couldn’t get that to work using Microsoft Edge but it did work with Firefox.

Anyway, my productivity for the rest of the day is totally shot now! Give this game a try and tweet to us with your fastest times.

If you want to know more about the game, check out the official press release below.

Press Release:

February 6, 2020 — TORRANCE, CALIF.

  • Acura’s “Less Talk, More Drive” thrill-ride of a brand campaign becomes first mobile racing game spanning 30 years of gaming styles
  • Players race against the clock in iconic Acura models including the first-generation NSX, Integra Type R, ARX-05 race car and the new Type S Concept
  • Visual style of each level of the game corresponds to unique gaming style of each specific car’s era
  • Game encourages players to challenge friends to “Beat That” across social networks

Acura is taking its challenge to “Beat That!” to the next-level by turning its exhilarating new commercial into a competitive mobile racing game: acura.com/playbeatthat. Acura’s “Less Talk, More Drive” television thrill ride of a commercial (acura.us/lesstalkmoredrive) has become a bona fide mobile racing game where players can race through multiple gaming eras in some of the Acura brand’s most iconic vehicles.

Free to play on desktop and mobile devices, “Beat That” the game enables players to race to the finish line of six unique tracks in one of six Acura vehicles featured in the “Less Talk, More Drive” TV spot. Each track represents an iconic era of gaming, from the popular 8-bit style of the ’80s and ’90s, to more photo-realistic treatments of modern gaming. Each Acura vehicle offers its own unique driving character and performance attributes, ranging from an original 1991 NSX to the Acura’s latest design – the Type S Concept.

Levels:
Level 1: 1991 Acura NSX – 8-bit Beach
Level 2: 1998 Acura Integra Type R – Warehouse Complex
Level 3: 2020 Acura RDX A-Spec – Snowy Summit
Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
Level 5: 2020 Acura NSX – Super Skyway
Level 6: Acura Type S Concept – Cyber Tunnel

“Beat That” is the first mobile racing game where visuals from each individual level match the styles that were prevalent in games from that specific car’s era. As the game progresses, so do the years featured in the graphic treatments and music. Beating a specific lap time unlocks the next level of the game for racing. Once a player completes a lap, they can challenge a friend to “Beat That”, by completing a lap at a faster time.

How to “Beat That”
Players can challenge others to “Beat That” in several ways. The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the “Challenge” button next to an individual lap time on the leaderboard. This will overlay a “ghost car” of that run into the game, giving the player the chance to “Beat That” time.

Social Sharing
As an added bonus, Acura continues to utilize GIPHY across social campaigns, this time creating “Beat That” GIFs using assets from the game. Players can use these GIFs to create their own Acura-styled game in the GIPHY Arcade.

In addition to the mobile and desktop versions, “Beat That” is available for play in the Facebook Instant Games platform. Players can access this version by visiting:https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.

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