F1: Sauber Team Gets Rebranded As Alfa Romeo Racing

We’re getting closer to the kickoff of the 2019 F1 season and this is usually the time of year when the teams show off their new cars and in some cases new drivers for the upcoming season.

Though things have gone a step further at Sauber. The team has announced that “Sauber” will be dropped from the name and will now officially be known as “Alfa Romeo Racing”.

On its face this is great for the team as giving Alfa Romeo more prominent naming rights likely means that the brand has invested even more money into the team which will (hopefully) translate into making them more competitive.

The downside is that this is something of a bummer for long time F1 fans. The “Sauber” name has been in F1 for the last 45 years and has historical significance. To see that name go away is a bit sad.

Although, change is a part of life so we’ll all have to get used to it for the foreseeable future.

Also, if you didn’t already hear, Kimi Raikkonen will be joining the team for 2019 along side rookie Antonio Giovinazzi. So if nothing else, we at least have potential for a very entertaining team relationship in 2019.

What do you think about the name change? Are you sad to see the “Sauber” name go? Are you more happy about the progress of the team? Or are you totally indifferent? Let us know in the comments below or tweet to us at @MotorworldHype.

If you want to know a little more about the name switch, check out the official press release below.

Press Release:

The 2019 Formula One World Championship will see two of the most historical brands in motorsport – Sauber and Alfa Romeo – return to circuits across the globe with 2007 World Champion Kimi Räikkönen and the young Italian Antonio Giovinazzi driving for Alfa Romeo Racing, formerly referred to as the Alfa Romeo Sauber F1 Team.

Just one year after it was founded on the 24th June 1910, Alfa Romeo made its debut in an official competition, winning the first Regularity Race in Modena. Since then, its sporting legend has been a string of victories and top-three finishes in many international championships, including Formula One. In 2019, the cars of Alfa Romeo Racing will sport the time-honoured four-leaf clover emblem that since 1923 has identified the fastest Alfa Romeo models.

The long-term partnership between Sauber and Title Sponsor Alfa Romeo was initiated in 2018. Over the past year, the Team made continuous progress and finished the championship in 8th place. The term of the collaboration has been further extended, with the ownership and management of Sauber remaining unchanged and independent. As Alfa Romeo Racing, the goal continues to be the achievement of ambitious results at the pinnacle of motorsport.

Frédéric Vasseur, Team Principal Alfa Romeo Racing:

“It is a pleasure to announce that we will enter the 2019 Formula One World Championship with the Team name “Alfa Romeo Racing”. After initiating the collaboration with our Title Sponsor Alfa

Romeo in 2018, our team made fantastic progress on the technical, commercial, and sporting side. This has given a boost of motivation to each team member, be that track-side or at the headquarter in Switzerland, as the hard work invested has become reflected in our results. We aim to continue developing every sector of our team while allowing our passion for racing, technology and design to drive us forward”.

Mike Manley, CEO FCA:

“Alfa Romeo Racing is a new name with a long history in Formula One. We’re proud to collaborate with Sauber in bringing Alfa Romeo’s tradition of technical excellence and Italian panache to the pinnacle of motorsport. Make no mistake: with Kimi Räikkönen and Antonio Giovinazzi on one side of the pit wall and Alfa Romeo and Sauber expertise on the other, we are here to compete”.

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