Porsche Launches Netflix-Style Car Subscription Service | MotorworldHype

Porsche Launches Netflix-Style Car Subscription Service

What if I told you there was a way to drive nearly any new Porsche you want, any time you want, without actually being a billionaire and owning all of them?

No, I’m not talking about going H.A.M. on Turo.  Porsche is actually launching a Netflix-style service called “Porsche Passport” which allows its members to drive any Porsche in its line up on-demand.

Want to drive a 911 for a weekend drive? Done!  Need a Cayenne for a family trip? Done!

You don’t even need to drive to the dealer to swap cars, they’ll bring them to you!  Though, as you can imagine, there is a catch.  Well, two catches really.

The first catch is that Porsche Passport is not cheap.  It starts at $2,000 per month if you want access to 8 different cars including the Boxer, Cayman S, Macan S, and Cayenne.

If you want access to 22 different cars including the likes of the 911 and several variants, you’ll need to spring for the $3,000 per month premium membership.

That is obviously a lot of money but when you think about how much it would cost to lease a brand new Porsche 911 GT2 RS, its about the same but instead of being tied to just one car you have access to over twenty cars at any given time.

When you think about it that way, this program is actually kind of a bargain.

The other catch is that currently, Porsche is only offering this service in Atlanta, GA where its North American HQ resides.

Oh, well I guess there actually is one more catch.  You’ll have to pass a background and credit check to qualify for the membership and pay a one-time $500 registration fee.

Though, if you can afford to spend $3,000 a month on something like this I’m sure those things won’t be much of an issue.

The Porsche Passport program is in a test phase right now, but if things go well it could expand to other markets.

What do you think about this service from Porsche?  Would you do it?  Do you think its worth it?  Let us know your thoughts in the comments below or tweet to us at @MotorworldHype

Press Release:

Porsche Passport provides members with on-demand use of up to 22 model variants

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today introduced Porsche Passport, a new sports car and SUV subscription program, which provides members flexible access to Porsche vehicles via a mobile app.

This month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models. In a new relationship with Clutch Technologies, LLC, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies.

“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”

Porsche Passport provides white-glove vehicle delivery in metro Atlanta through two membership plans – “Launch” and “Accelerate.”

  • “Launch”: Includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000.
  • “Accelerate”: Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the “Launch” package, for a monthly fee of $3,000.

Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on a background and credit check. Once approved, the vehicle will be delivered to the member’s requested location in metro Atlanta beginning November 2017. Users can schedule same day or future vehicle exchanges through the Porsche Passport app.

“Porsche Passport will provide increased choice and flexibility for new target groups in the Atlanta market,” said Vince Zappa, President of Clutch Technologies. “Clutch is proud to be the enabling technology behind the service.”

Clutch’s technology platform will manage customer interaction as well as the end-to-end service delivery for Porsche Passport. The possibility of future market expansion will be determined after the pilot program. For more information about Porsche Passport, visit www.porschepassport.com or call 404-800-3173.

[Source: Porsche NA & Automobile.com]

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