Rolls Royce is taking a page from the world of high-fashion with their new trim line “Dawn-Inspired By Fashion”. I mean, its all there in the name isn’t it? But what is “Dawn” really? As it is currently, a Rolls Royce can already be customized a kajillion ways so what makes this special? Well, it seems that the Dawn line is all about using special colors that wouldn’t be available otherwise and having them live in the contrast against a very, very white canvas; literally.
See, each Dawn Rolls Royce starts in a shade of “Arctic White” exterior paint with a matching white interior. Then, one of three colors are chosen: Mugello Red, Cobalto Blue or Mandarin (AKA Orange). The chosen color is then used to accent the car’s interior and in the case of convertibles, its soft top.
To further drive the “Fashion” point home, Rolls Royce even created a lookbook for “Dawn” which you can check out here. For a better look at some of the possible combinations, click on the thumbnails for larger photos. For more info you can browse the press release below.
What do you think about this? Do you like it when luxury car brands take inspiration from high-fashion? Or do you find the whole thing cheesy? Let us know your thoughts in the comments or tweet to us at @MotorworldHype.
The House of Rolls-Royce has announced its Spring/Summer 2017 Couture collection. Signature detailing in vibrant colour will complement palettes of classic white as Dawn is Inspired by Fashion.
Rolls-Royce and the world of Haute Couture have long been bound by a common philosophy – taking the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of their clients’ taste and lifestyle.
Under the stewardship of Design Director Giles Taylor, a team of talented designers were hand-picked from the worlds of fashion, fine textiles and luxury accessories including textile specialist Cherica Haye from the Royal College of Art and leather technologist Michelle Lusby who previously worked at Mulberry. Their work has seen the incorporation of fine silks and unexpected textures into the interior environment of truly bold and distinctive Bespoke commissions. They have conceived and executed Bespoke commissions with a depth of inspiration befitting to the world’s leading luxury brand.
In creating ‘Dawn – Inspired by Fashion’, these designers selected the neutral canvas of white upon which to base three vibrant colours that will set the tone for 2017’s Spring/Summer collection; Mugello Red, Cobalto Blue or Mandarin. Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye.
“Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the Couture shows, themselves influencing evolving trends,” comments Giles Taylor, Director of Design for Rolls-Royce Motor Cars. “To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. ‘Dawn – Inspired by Fashion’ beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.”
Like the finest Bespoke garments, individuality is forged in the subtlest details. On opening Dawn’s coachdoors, a contemporary Arctic White and Black interior colour scheme is accented by one of the three vivid colours: Mugello Red, Cobalto Blue or Mandarin. The Arctic White leather of the seats is accented through the embroidery of the headrests, as well as the stitching and piping of the seats. Seamless stitching, a highly-complex craft technique from the world of fine tailoring, is applied to the steering wheel to ensure the perfect line joins the two colours of leather around the rim.
Tactility, comfort and quality are important attributes of the piece itself. Rolls-Royce’s designers took inspiration from this approach in appointing the car’s front and rear door pockets with fine silks, adorned with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at 55 degrees to complement the lines of the door.
The legendary Rolls-Royce craftsmanship and attention-to-detail is apparent through the exquisite dashboard created in Piano White with aluminium particles resulting in a silk-like appearance, with the lacquering process alone taking nine days of meticulous work.This is completed elegantly with the integration of a Bespoke clock, set as a piece of jewellery, styled exclusively to emit a silver on silver effect, evoking the metallic fabrics seen on this year’s catwalks in preparation for next year’s season.
Dawn’s exterior colour scheme of Andalucian White is beautifully accented by a hand-painted coachline which drapes over the curve of the car’s hip as the line flows backwards along the car, reflecting the identical splash of colour provided when the soft-top roof is in place.
Clients are invited to commission their personal style statement from this November to ensure they appear wrapped in the latest couture offering from the world’s leading luxury goods house for the new season next year.