As a self-professed comic book movie nerd, I love it when comic book movies do cross-promotions with car companies because it gives me an excuse to nerd out about it here. Unfortunately, in this case there isn’t much nerding out to be had. Earlier today FCA LLC (parent company of FIAT, Chrysler, Jeep, and Dodge) sent out a press release announcing a cross-promotion marketing campaign with the upcoming DC/Warner Bros film Batman v Superman: Dawn of Justice. The first thought in my head was “sweet!” although the luster was quickly lost when I saw what they came up with (so far). The first of several “Dawn Of Justice edition” vehicles comes in the form of a Jeep Renegade.
I was excited to see what elements from the film Jeep incorporated into the Renegade only to find out that it all basically comes out to some limited edition colors (Granite Crystal or Carbon Black), blacked out accents, wheels, and finally a Batman v Superman emblem in the back under the passenger taillight… That’s it.
Look, I know Jeep couldn’t put a giant cowl and cape on the car but come on! They could have done more than that! This is supposed to be Batman’s Jeep! Throw in some secret compartments or a Bat-computer overly on the infotainment system or something! Sigh…
Well, there will also be a special edition Dodge Challenger and Durango coming up so here’s hoping they get more creative with those vehicles. There will also be a new series of commercials which will feature characters from Batman v Superman: Dawn Of Justice driving the limited edition vehicles. You can check out the first one below featuring Ben Affleck’s Batman driving the Jeep Renegade.
For pictures of the Dawn Of Justice Jeep Renegade just click on any of the thumbnails and for more info check out the press release under the video.
Jeep Renegade Dawn Of Justice “Into The Storm”
- Jeep® and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures’ highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016
- Jeep brand introduces all-new 2016 Jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country
- Jeep and Dodge brands to launch commercials using hero scenes from the film
February 22, 2016 , Auburn Hills, Mich. – FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016). The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition (available now in dealerships across the country), in addition to branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”
The advertising campaign launches today, Monday, February 22, when the Jeep brand debuts a 30-second commercial “Into the Storm” across television and online. The spot features footage from Batman v Superman: Dawn of Justice of Bruce Wayne (Ben Affleck) behind the wheel of the Jeep Renegade. The commercial speaks to how he feels compelled to move toward danger rather than run away from it. Opening on city street ruins, the narration by actor Jeremy Irons, who portrays Alfred in the film, speaks to that impulse: “You’re not afraid. You like chaos. The madder, the better (as Bruce Wayne is seen driving toward the destruction in the Jeep Renegade — navigating its way in the mayhem). And in these times, we need that. We need you to rush in when everyone else is running away.”
About the Jeep Renegade Dawn of Justice Special Edition
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep Renegade Dawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The Jeep Renegade Dawn of Justice Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.
Inside, the Jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.
The Jeep Renegade Dawn of Justice Special Edition is based on the Jeep Renegade Latitude 4×4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4×4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.
Arriving at dealer showrooms later this month, the Jeep Renegade Dawn of Justice Special Edition will be available for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $26,250 (not including destination).
Social and digital extensions for the Jeep brand will run across Facebook and Twitter, in addition to Instagram, which will feature Heroes Around Town, following the all-new 2016 Jeep Renegade Dawn of Justice Special Edition at locations where the movie was filmed in areas around Detroit, Michigan.
The Dodge brand will launch a co-branded spot in mid-March. The 15-second spot will feature chase scenes within Batman v Superman: Dawn of Justice of the Dodge Challenger and Dodge Durango vehicles, playing off the idea that the superhero world needs villains, and even the villains need cars.
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & TM DC Comics and Warner Bros. Entertainment Inc.
About Batman v Superman: Dawn of Justice
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (American Hustle), Jesse Eisenberg (The Social Network), Diane Lane (Unfaithful) and Laurence Fishburne (What’s Love Got to Do With It); Oscar winners Jeremy Irons (Reversal of Fortune) and Holly Hunter (The Piano); and Gal Gadot as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Oscar winner Chris Terrio (Argo) and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Oscar nominee Charles Roven (American Hustle) and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. Batman v Superman: Dawn of Justice will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens in the U.S. in RealD 3D, and in 2D, and in select IMAX 3D theaters on March 25, 2016. batmanvsupermandawnofjustice.com