Are you a Porsche fan? If you are I want you to try a mental exercise for me. Imagine a place, a large place that is completely dedicated to the object of your affection. Imagine that in this place lies a gallery dedicated to classic Porsches, a center completely devoted to restoring said classic Porsches, a specialized gym designed to get you into the perfect shape for driving, Porsches, a simulator lab for those times when you want to drive virtual Porsches, a driver development track with 5 different modules for learning how to drive Porsches in virtually any type of situation, and finally a high end fine dining restaurant, because all that other stuff is bound to make you hungry. Now imagine that this place is large enough to take over 27 acres and is also filled to the brim with Porsche artwork and memorabilia.
Now, imagine no more because this place is totally real! Porsche just opened this new magical facility which is a combination of their new North American HQ as well as the first of two brand new Porsche “Experience Centers”. Their new head quarters is located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport in at Atlanta, Georgia. Naturally the official address is “One Porsche Drive” and its a whole new reason to visit Atlanta. I would be very jealous except I’m not. Why? Well remember how I mentioned that this new facility is the first of two? Well the second one is opening up literally 20 minutes away from me here in sunny Southern California. I’m sure it probably wont be as big as the new one in Atlanta but hey, I’m not greedy… Although I am a bit impatient as the California Experience Center won’t open until 2016. Ah well, in the meantime I highly suggest paying the new Porsche HQ a visit if you have the means. It looks like a fun place to hang out for any car enthusiast! If you want to know just how awesome this place is then simply click any of the thumbnails in this post for pictures.
Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant
Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta, Georgia. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space. The experience center has been specifically designed as a destination for the public, including automotive enthusiasts and Porsche customers.
“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Mueller, Chairman of the Executive Board of Porsche. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”
An estimated 30,000 guests are expected to visit the uniquely designed Porsche Experience Center each year. Visitors and corporate groups can hone their driving skills, reserve meeting space in the fully-equipped business center, view classic Porsche automobiles or dine at Restaurant 356, aptly named after the first production Porsche model.
“Our vision for our new home was to create a bold, energizing environment here in Atlanta to demonstrate the unique capabilities of our sports cars,” said Detlev von Platen, President and CEO of Porsche Cars North America. “The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”
The 1.6-mile Driver Development Track runs through the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of all Porsche models.
“Porsche’s investment in its new headquarters represents the confidence it has in the future success of our state, our economy and our workforce,” said Georgia Governor Nathan Deal. “The facility at One Porsche Drive is as innovative, forward-thinking and performance-driven as the company itself. From their windows on I-75, travelers have borne witness to the progress being made here, and now, the day has come when these same visitors can truly experience all that Porsche and Georgia, have to offer.”
More than 70 alternative locations in a number of states were considered during site selection. In the end, Atlanta’s transportation infrastructure, skilled workforce and strong support from the city and the state were key reasons for the decision to expand in Atlanta. The proximity to the world’s busiest airport allows approximately 80 percent of the U.S. population to reach the Porsche Experience Center within two and a half hours of flying time.
“I am delighted to extend a warm welcome to Porsche Cars North America and congratulate them on their grand opening,” said Atlanta Mayor Kasim Reed. “Porsche discovered why Atlanta has the third-highest concentration of Fortune 500 companies: a low cost of doing business, a high quality of life, access to the world’s busiest and most efficient passenger airport and the fastest-growing container port in the country. Businesses are voting with their feet and choosing Atlanta as the place to build and grow. We are proud to have Porsche, an iconic, best-in-class company, make their new home here.”
Porsche Cars North America (PCNA) has called the Atlanta area home since 1998. PCNA is now joined by Porsche Financial Services, Porsche Business Services, Porsche Consulting and Mieschke Hofmann & Partners, with all five entities housed under the same roof. Ultimately, 450 employees will be based at the new headquarters, over 100 of whom fill positions that are new to Georgia.