Hype: Audi Accidentally Spoils Avengers Age Of Ultron When Announcing Return Of R8 To Tony Stark’s Garage (Video) | MotorworldHype

Hype: Audi Accidentally Spoils Avengers Age Of Ultron When Announcing Return Of R8 To Tony Stark’s Garage (Video)

Audi_AvengersAgeOfUltron_Microsite

Marvel Studios Avengers: Age Of Ultron is literally a month away.  Do you want to know when I got my tickets? A month ago.  That’s how excited I am for this movie!  So you can guess how happy I get when I have a chance to cross over the purpose of this website (cool car news) with one of my other loves (movies).  The aforementioned opportunity presented itself when Audi announced that it will once again return as Tony Stark’s car of choice in Avengers Age of Ultron.

The Audi R8 has been by Iron Man’s side ever since the very first Iron Man movie.  However, in the first Avengers movie Acura signed a deal with Marvel Studios to be the “official car of SHIELD”.  This also meant that Tony Stark went from an R8 to a convertible version of the new NSX.  With this announcement Audi makes its return to the front of Stark’s garage!  I think in their excitement they may have also spoiled a key part of the film’s villain “Ultron’s” origin story.  You can learn all about it in the video below.  There is also a remixed Audi/Avengers Age of Ultron trailer and behind the scenes featurette as well.   To check out the official Audi/Avengers Age Of Ultron microsite hit the source link.

News Story:

Audi/Avengers Age Of Ultron behind the scenes featurette:

Audi/Avengers Age Of Ultron remixed trailer:

[Source: Audi.com/MarvelsAvengers]

Press Release:

Audi returns as Tony Stark’s vehicle of choice in Marvel’s Avengers: Age of Ultron

March 31, 2015 | Herndon, Virginia

•Audi continues partnership with Marvel Entertainment for May 1 release of Marvel’s Avengers: Age of Ultron
•Featured models include the all-new 2016 R8, 2015 TTS and 2015 A3 Cabriolet
•Audi to release exclusive digital content for Avengers fans

Audi and Marvel Studios join forces once again for the release of Avengers: Age of Ultron, set to be released on May 1, 2015. The highly-anticipated film will feature the next-generation Audi R8, Audi TTS and Audi A3 Cabriolet vehicles alongside the next generation of Avengers characters.

As part of the partnership, Audi will release exclusive pieces of digital content. Available today on the Audi brand’s exclusive Avengers: Age of Ultron website, www.audi.com/MarvelsAvengers, fans can view an extended online video.

In addition, Audi is collaborating with Marvel’s comic book creator Stan Lee to deliver fans a comedic digital short closer to film’s release. The original video will be distributed on the Audi brand’s YouTube channel.

Back on the big screen, Audi is a familiar brand to this franchise’s eager audience. Audi maintains a vigorous profile in the film and TV industries, and characters like Tony Stark highlight the incomparable technology, performance, and design of these celebrated Audi vehicles.

“After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8,” said Loren Angelo, Director of Marketing, Audi of America. “Having been part of the character’s storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel’s Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation.”

The upcoming Avengers: Age of Ultron will reinforce the Avengers’ trademark characteristics by showcasing the redesigned Audi R8, 2015 TTS and 2015 A3 Cabriolet. The all-new 2nd generation R8 and 3rd generation TTS have, like the Avengers themselves, become icons in popular culture. The R8, which made its initial debut in Iron Man, returns as an even more powerful supercar, while the iconic Audi TTS will make its big screen debut as a completely redesigned coupe.

Similar to any Marvel film property, Audi is dedicated to providing its fans with unmatched performance and thrills. Audi vehicles have been prominently featured across Marvel’s Iron Man installments with the Audi R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.

“The character Tony Stark continues to evolve and represents a truly modern renaissance man – an industrialist, engineer and leader in his new world,” said Giovanni Perosino, Head of Marketing Communication at AUDI AG. “It’s this type of innovator that carefully selects their cars and is exactly who would be driving the next generation Audi R8.”

“Marvel is thrilled to once again be teaming up with our friends at Audi. Just as Tony Stark has outfitted the Avengers with cutting edge technology, Audi has done the same for their consumers year after year. With the style and excitement that both global brands bring, Audi and Marvel are a great fit,” said Stephanie Cohen, VP of Worldwide Partnerships.

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