Gaming x Drifting Hype: Design Dai Yoshihara’s Falken Tire BRZ Drift Car Livery With Forza Motorsport 5 | MotorworldHype

Gaming x Drifting Hype: Design Dai Yoshihara’s Falken Tire BRZ Drift Car Livery With Forza Motorsport 5

DaiYoshihara_FalkenTire_SubaruBRZ_DriftCar

If you didn’t hear the news yet, Dai Yoshihara will be moving from his V8 powered Nissan S13 to a Subaru BRZ for the 2014 Formula Drift season.  At SEMA he debuted his new car complete with a special version of the recently released Rocket Bunny Ver. 2 widebody kit.  Although when it was mentioned that the car would be a blank canvas it was meant quite literally as the car was totally white! Blanco!

The reason for this is that Falken Tire is turning to future owners of Forza Motorsport 5 to design Dai’s new livery.  Players are to create a livery design in Forza Motorsport 5, take a screen shot of their design then submit that shot to Falken Tire’s Facebook page and from there a winner will be chosen.  The contest will start during the last week of November (just after the Xbox One launch and Forza Motorsport 5’s release) and run until January 31st.

It is not said if there will be a prize awarded to the person who creates the winning design, but hey bragging rights for something as big as this may just be prize enough for many.

Good luck designers!

Press Release:

Falken Tire Invites FORZA Motorsport 5 Players to Design Livery on Team Falken’s Formula Drift Subaru BRZ

Rancho Cucamonga, CA. (Nov. 8).  – Falken Tire, a manufacturer of high performance on- and off-road tires, will continue its strong relationship with Microsoft in anticipation of the launch of Forza Motorsport 5 by conducting a special design contest for its newest Formula Drift entry.

Currently the best-rated videogame racing franchise of the past 10 years, the new Forza Motorsport 5 game is slated to be released on the “all-in-one games and entertainment system” –  according to Microsoft officials – the new Xbox One.  In anticipation of the November 22 launch, Forza Motorsport 5 will be at the heart of a nine-week promotional effort Falken Tire has set in motion beginning late November. The contest will encourage gamers and Falken Tire customers from around the world to submit their design for the new Subaru BRZ competition car to be driven by 2011 Formula D Champion Daijiro “Dai” Yoshihara for the 2014 drift season.

“Falken Tire is again reaching out to the Forza online community to ask people to create their own one-of-a-kind Falken livery for Team Falken’s new Subaru BRZ,” said Nick Fousekis, Falken Director of Motorsports Marketing.  “We are asking players to submit their Forza 5 Motorsport screenshot-based designs to Falken Tire’s Facebook page.”

“The winning design will live on Dai’s Subaru BRZ for the entire season,” declared Jonathon Bradford, Team Falken’s Formula Drift Supervisor. “Being a part of this very important network of Forza Motorsport players is key to building awareness of our brand as well as the Formula Drift Championship,” he stressed.“We suspect there’s a very strong crossover among fans and participants of both sports, and they’re also likely Falken customers.”

Added Fousekis:  “We are pleased Discount Tire will return to co-sponsor Dai’s new BRZ for the 2014 season, and with SPD Metal Works handling the building of the car, Dai has set the bar high for his championship effort. I know he’s also excited – as we all are – about having a special look designed by a Forza Motorsport 5 player.”

Working in conjunction with Turn 10 Studios, the contest will begin during the final week of November and run until the 31st of January 2014. Official Falken and Falken Sponsor Logos must be integrated into the submitted designs, with visibility from all corners of the car (quarter panels, and the center of front and rear bumpers).  In addition, Falken’s 2014 partner sponsors’ logos must be included, which are:  Discount Tire; Sam’s Autoland; BC; Sparco; SPD Metal Works; and Mobil 1. In addition, a “creative interpretation of the traditional ‘Falken Scallops’ livery should be included,” according to Fousekis.

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