A few years or so ago when SUVs were at the height of popularity, Bentley teased the idea that they would produce an SUV that would be greatly based on the Continental GT. Fast forward a few more years and a concept was revealed that was based more on the Mulsane. This concept was so ill-received that Bentley decided to literally go back to the drawing board. Well today it looks like they finally found a sketch they could live with as Bentley has announced that they have given the greenlight to resume their SUV project.
Beyond this outline sketch which curiously seems closer to the Continental GT-based design, all that we know about the new Bentley SUV is that it will be built in Crewe, UK like the other Bentley models and the SUV is targeted to go on sale in 2016. Perhaps the best news about the SUV is that it will provide 1,000 new jobs to the area giving the local economy a boost. Hopefully, this new SUV project will be much more welcomed than the last one!
(Crewe, 23 July 2013). Bentley Motors today confirms that it will proceed with the development of the Bentley SUV, the company’s fourth model line. The SUV will be made in Crewe and will go on sale in 2016. It will create over 1000 jobs in the UK. Over the next three years Bentley will invest more than £800 million in its headquarters at Crewe and the development of new models.
UK Prime Minister David Cameron, who was present together with Dr Martin Winterkorn, Chairman of the Board of Volkswagen Group for the announcement at Bentley headquarters in Crewe, said: “This £800 million investment and a thousand new jobs from Bentley is fantastic news for both Crewe and for the UK as a whole. It is another important milestone in strengthening our economy.
“One sector that we know is sprinting ahead in the global race is our booming automotive industry. One vehicle rolls off a production line somewhere in the UK every 20 seconds and we have just launched the Government’s Automotive Industrial Strategy to help continue this success for years to come.
“I am delighted that Bentley will be building their new vehicle here, not only creating a thousand jobs, but safeguarding many more, as well as increasing training opportunities for highly skilled apprentices.”
Dr Winterkorn said: “The Volkswagen Group believes in the UK as a competitive location for industrial production. Bentley fans all around the world are looking forward to the brand’s first SUV. Together we will make this new Bentley another true Bentley – powerful, exclusive and successful.”
Business Secretary Vince Cable said: “This is a welcome commitment to the UK from a major international car maker. Our automotive industrial strategy proves this government’s commitment to working with world-class companies like Bentley to create jobs and promote exports.
“Bentley was the first firm I visited as a government minister and serves as a real example of high value manufacturing. They export more than four out of every five cars they make in the UK to the rest of the world.”
Bentley’s Chairman and Chief Executive, Dr Wolfgang Schreiber, added: “This is excellent news for Bentley and for the UK. Bentley is increasingly successful and this new fourth model line will leverage the success of the global SUV market. The support of everyone involved with the Company has been fundamental to this decision, which will ensure sustainable growth for the company.”
The SUV will be a thoroughbred Bentley true to the brand hallmarks of luxury, performance, quality and craftsmanship. The styling will set it apart from any other SUV on the road and will be true to the Bentley design DNA. It will be the most luxurious and most powerful SUV in the market. The response from customers to a Bentley SUV has been extremely positive in the last 16 months.