Hype News: Subaru Announces MSRP For BRZ | MotorworldHype

Hype News: Subaru Announces MSRP For BRZ

About a month after Scion announced the price of the FR-S ($24,930 before destination charge) Subaru has offically announced the MSRP for the BRZ.  A 2013 Subaru BRZ in “Primium” trim with a manual transmission will set you back $25,495 before a $750 destination charge and any addtitional options you may throw on from the dealer.  If you prefer an automatic expect that base price to jump up to $26,595.  If you want “limited” trims of either a manual or automatic then you might pay as high as $28,595.  I am not exactly sure why the BRZ has a slightly higher price point than the Scion FR-S but I am thinking it may have something to do with the available leather trim option and touch screen navigation which is not offered on the FR-S. 

What do you think?  Is Subaru asking too much for the BRZ or is this price just right?  If you happen to be cool with the price then you will be happy to know that starting today dealers will be taking pre-orders.  Hopefully we will not see a lot of price hiking.  Currently Subaru does have the “no haggle” program that Scion does so I predict we may see some stories soon of unscropulous Subaru dealers asking for thousands over MSRP.  I hope that  I am wrong!

Press Release:

Subaru of America Announces Pricing for 2013 BRZ

All-new Sports Car starts at $25,495

CHERRY HILL, N.J., April 5, 2012 /PRNewswire/ — Subaru of America, Inc. today announced pricing for its much-heralded 2013 BRZ, starting at $25,495 for the Premium model with a six-speed manual transmission. The six-speed automatic version starts at $26,595.Premium models come standard with touch-screen GPS Navigation, Bluetooth® connectivity and HID headlamps. Above the well-appointed Premium model, Limited models add Alcantara seat inserts with leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, Keyless Access & Start and body-color decklid spoiler. Limited models come equipped with leather seats and start at $27,495 when equipped with a six-speed manual transmission and $28,595 for automatic versions.

Trim MT AT
Premium  $25,495  $26,595
Limited $27,495 $28,595

The Subaru BRZ arrives in Subaru dealerships this spring after receiving strong media praise for its handling and fun-to-drive persona. The 2.0 liter naturally aspirated BRZ delivers pinpoint handling precision and an unmatched driving experience for sports car enthusiasts of all skill levels.

Subaru developed the BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Utilizing Subaru’s naturally aspirated 200 horsepower horizontally opposed (Boxer) engine design, BRZ is a sports car that does not sacrifice everyday comfort and practicality.

Prices are MSRP before $750 destination charge.

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