Hype News: NOS Energy Drink Introduces Loyalty Program, Debuts Mobile Drift Game

Ever since NOS Energy Drink started to support our favorite motorsports like drifting, indy car, and now even Major League Gaming; loyal fans have been chugging the beverage religiously ever since.  Today NOS Energy has announced that they will reward all of you out there who have been faithfully increasing your “human horsepower” with them by rolling out a loyalty program called the NOS Reward Series.  Soon you will see specially marked packages of NOS Energy Drink that will include codes that will unlock points on the NOS Energy website.  Those points can be redeemed for limited edition, not available for purchase items related to motorsports or video games like exclusive downloadable game content or other items like Kyle Busch’s vintage trucker cap. 

One of the first items up for grabs via the NOS Reward Series will be a new mobile game called “NOS Pro Drift” for iPhone, iPad, and Android devices.  In the app you can pilot Chris Forsberg’s 370Z sideways around Long Beach and other drift courses.  Check out some screen shots of the game and the full press release below.


Press Release:

NOS® introduces loyalty program; 
Allows fans to get the points, get the goods 
NOS Rewards Series offers custom-created gear and prizes   WHITESTONE, NY. July 5, 2011—Since launching in 2005, NOS® Energy Drink has built a die-hard following by offering consumers high-performance energy in a bottle or can.  Now, the brand is upping the ante and offering a little something extra.  Introducing NOS Rewards Series (NRS)—a loyalty program that incentivizes fans with NOS-branded custom-created gear and exclusive rewards. 

Each specially marked package of NOS will feature on-pack NRS codes either below the tab (can) or under the cap (bottle).  Consumers will be directed to drinknos.com, where they can create an account and begin building towards the goods.   All of the rewards are limited edition and unavailable for public purchase, like custom NOS-Major League Gaming wearables, exclusive downloadable gaming content, and the vintage trucker hat made famous by NOS partner and NASCAR driver Kyle Busch.  Keeping true to its brand spirit —NOS is the Official Energy Drink of NASCAR, Formula Drift, and Major League Gaming—every prize on NRS will be tied to motorsports or video games.    

“NOS has a loyal and passionate following, and we see NOS Rewards Series as a chance to further engage our fans and solidify the connection,” said Tutul Rahman, NOS brand manager.  “NOS represents high performance energy behind the wheel and behind the controller, and we look forward to celebrating that with some really cool racing and gaming related prizes.”

To help kick-start the program, NOS will offer fans early access to a new mobile app called NOS Pro DRIFT.  Soon to be available on iPhone, iPad and Droid phones, the authentic game—created by BlackBox Interactive—features NOS driver Chris Forsberg and fellow Formula DRIFT pros.  The app will be available for 1 NRS point, so once fans sign up for the program with their first code, they’ll be able to download it.  The download will be available to NRS members for three months before it’s offered at a fee to the general public.

 The super die-hard NOS champions—those well aware of the brand’s commitment to competition and performance— will appreciate the NRS leaderboard on drinknos.com, which will display the best of the best NOS® fans.    

 About NOS Energy Drink
Launched in 2005, NOS Energy Drink fuels victory by providing the high performance energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between.  NOS is part of the glacéau unit of Coca Cola North America.  glacéau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®.  The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  For more information about NOS, visit www.drinknos.com or facebook.com/NOSEnergyDrink.

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