Lexus Dark Ride | MotorworldHype

Lexus Dark Ride

Looks like Lexus has got an early start on CT 200h marketing efforts.  They’ve released an emmersive movie-type game called “Dark Ride“.  The story is that you’re on an impromptu road trip as an “agent” for Lexus to get their new CT 200h back to Lexus headquarters before dawn. The game is pretty deep as it can link up to your facebook and also incorporates your webcam and computer mic giving you a few lines (which by the way can be funny if you go about it the right way).  It is a pretty fun game and is a great example how automotive marketing should be done in the future!  Good job Lexus!

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