Epic Fail: Nissan Raises GT-R MSRP | MotorworldHype

Epic Fail: Nissan Raises GT-R MSRP

As if the GT-R wasn’t hard enough to get already Nissan announces a price increase due to “higher cost of raw materials.” 

It looks like the base model GT-R will see its MSRP go up $6990 going from $69,850 to $76,840 and the premium model will see a $7100 increase going from $71,900 to $79,090.

You know I still haven’t decided on whether or not the GT-R has been a PR boon or nightmare for Nissan.  For every positive story about the car there has been something negative.  Recently its been more on the bad side.  First with a questionable warranty issue coming to light and now raising a price on a car that is already seeing 30-40% markups at dealerships.

Really Nissan? REALLY?!

What’s next?  Will enthusiasts have to mortgage their houses and promise to name their first born son’s “Nissan” just to get on the reserve list for the 370Z?!

There is some silver lining in the story though.  Nissan says that those who already pre-ordered their GT-R’s before the price increase wont have to pay extra.  However if you haven’t ordered one yet you’re SOL.  Sorry guys.

Check out the press release..

Nissan today announced an interim price adjustment on the 2009 Nissan GT-R due to increased raw materials costs. The Manufacturer’s Suggested Retail Prices (MSRP)* of $76,840 for the GT-R and $79,090 for the GT-R Premium model are effective immediately. Destination & Handling (D&H) is $1,000. The adjusted prices do not apply to customer orders already in dealer hands prior to September 5. The initial GT-R pricing was established nearly a year ago.
To date, approximately 70 percent of the first year allocation of GT-Rs for the United States market have been sold as part of a pre-sale program that has been underway since February 2008. The first customer deliveries of the limited production Nissan GT-R supercar began on July 7, 2008. The GT-R is available only through officially certified Nissan dealers that have met a number of strict sales, service and facilities commitments, including dedicating a master technician to GT-R service. A searchable listing of the 663 GT-R Certified Nissan dealers is available to consumers on nissanusa.com.
All 2009 Nissan GT-Rs are equipped with a standard 3.8-liter twin turbo V6 producing 480 horsepower and 434 lb-ft of torque, backed by an all-new, paddle-shifted, dual clutch rear transmission and a world’s first independent rear transaxle ATTESA E-TS all-wheel drive system. 
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.comwww.infiniti.com. and
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* MSRP excludes applicable tax, title and license fees.  Dealer sets actual price. Prices and specs are subject to change without notice.


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